LINDY SIMMONS
Atlanta,GA
Summary
Creative and well-rounded professional with a career built on success in social media and knowledge of community mangement. Accomplished in expanding brand awareness and marketing initiatives through partnerships, strategy, and analytic insights. Offers top skills in fostering an online community and creating a dynamic influencer marketing.
Overview
5
5
years of professional experience
Work History
SOCIAL MEDIA MANAGER
Smalls Sliders
08.2023 - Current
- Drive our social media and content strategies through thought leadership and close collaboration with our brand partners
- Mange the development of photography and video content and leverage content creators, influencers, and agency partners to create social-first content
- Manage brand-owned engagement programs (activations) from ideation concepting, execution, and reporting
SOCIAL MEDIA SPECIALIST
Cinnabon & Carvel Ice Cream, Focus Brands
02.2022 - 08.2023
- Developed brand awareness and generates in-bound traffic by developing a strong content strategy in support of brand campaigns and business initiatives
- Leveraged social listening tools to monitor brand conversations, engage with the community, and report key insights
- Monitored social platforms for timely and relevant trending moments to insert the brand
- Led content calendar creation, in partnership with Social Media Manager
- Managed guest feedback on social channels both reactive (addressing complaints) and proactive (praising guests, surprise and delights, etc)
SOCIAL MEDIA COORDINATOR
Green Olive Media
04.2021 - 02.2022
- Created content for established Atlanta restaurant brands including Fox Brothers BBQ, Taqueria Del Sol, Canoe, etc.
- Researched social media trends and informed management of changes that were relevant to social media initiatives
- Managed guest feedback on social channels both reactive and proactive
- Set key performance indicators for social media campaigns and monthly reports
DISNEY COLLEGE PROGRAM INTERN
The Walt Disney Company
08.2018 - 01.2019
- Delivered guest service in a Fortune 100 Company as an attraction specialist within a fast-paced environment
- Maintained a positive relationship with members of a work team while helping hundreds of guests daily
- Adapted to new situations in both the operation of a rode as well as guest satisfaction
PRODUCTION INTERN
Food Network And Cooking Channel
05.2019 - 08.2019
- Organized package shipments to and from vendors to keep projects moving smoothly
- Updated festival database with information collected from chefs, restaurants, etc.
- Managed website information including event information, chef bios and headshots, etc.
INSIGHTS PANEL REPRESENTATIVE
Dunkin' Brands
01.2021 - 03.2021
- A seasonal representative for a hand-selected insights panel, brainstorming and strategizing with Dunkin' marketing representatives on future Gen-Z related beverage campaigns
Education
Bachelor of Arts - Public Relations, Mass Communication
University of Georgia
Athens, GA05.2020
Skills
- Social Media Platforms
- Content Strategies
- Content Development
- Community Building
- Affiliate Marketing
- Creative Strategy
- User-Generated Content
- Data Analysis
Timeline
SOCIAL MEDIA MANAGER
Smalls Sliders
08.2023 - Current
SOCIAL MEDIA SPECIALIST
Cinnabon & Carvel Ice Cream, Focus Brands
02.2022 - 08.2023
SOCIAL MEDIA COORDINATOR
Green Olive Media
04.2021 - 02.2022
INSIGHTS PANEL REPRESENTATIVE
Dunkin' Brands
01.2021 - 03.2021
PRODUCTION INTERN
Food Network And Cooking Channel
05.2019 - 08.2019
DISNEY COLLEGE PROGRAM INTERN
The Walt Disney Company
08.2018 - 01.2019
Bachelor of Arts - Public Relations, Mass Communication
University of Georgia
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