Lindy Tolbert
Austin,TX
Summary
Experienced with producing high-quality digital content, including written, visual, and multimedia formats. Utilizes deep understanding of audience engagement to create compelling and relevant content. Track record of leveraging SEO and social media strategies to maximize reach and impact.
Overview
12
12
years of professional experience
Work History
Content Creator, Marketer, & Event Coordinator
Self-Employed
01.2016 - Current
- Hosted, coordinated, and marketed an all-female art exhibit featuring 70+ pieces by 60 women artists, attracting 300+ attendees and donating 5% of all proceeds to SAFE Austin.
- Spearheaded creating, editing, and marketing social media content across three platforms for each ShowMyProperty.TV’s 20+ clients, crafting and leveraging posts for multi-family, student, 55+, and single-family housing units.
- Played a pivotal role in devising a content strategy that propelled the social media growth of a real estate marketing team, resulting in a 6% increase in Facebook (FB) likes, 6% growth in Instagram (IG) followers, a significant 40.92% rise in IG engagement, and a notable 27.19% increase in X (a.k.a. Twitter) engagement.
- Enhanced the social media presence of prominent entrepreneur Chris Suarez, driving a remarkable 52.36% increase in FB engagement, 13.04% growth in Twitter followers, and a substantial 32% and 21% rise in IG followers and engagement.
- Devised and executed a comprehensive content strategy for high-end real estate social media, leveraging Google Analytics metrics to craft verbiage, images, and posting schedules, thereby optimizing social media growth.
- Pitched, wrote, and edited 30+ SEO-optimized technology and travel articles; one circulated to 183K+ readers.
- Performed QA checks on four Success Magazine podcasts; edited an e-book and three travel memoir manuscripts.
- Served as a tour guide for Austin Detours (2020) and operated as a Get It Gals trivia event cohost utilizing Crowdpurr.
- Boosted brand engagement by creating compelling social media posts and campaigns.
- Applied current editing and photography tools to tell great stories.
- Administrated permit regulations trainings, and created workflows for civil engineering company Aeparmia.
Human Resources Administrator (Full-Time)
Oil Changers
07.2023 - 02.2024
- Oversaw human resources for a company garnering $47M+ annually across 180 stores in 28 regions while onboarding 360+ new employees, verifying I-9 IDs with DHS, harassment training, tax forms, and meal break waivers
- Wrote, distributed, and trained on workflows, training 400+ employees and 28 regional managers
- Posted jobs via Indeed using Breezy HR, answered daily calls, performed a background check on every candidate, managed reimbursement profiles through Company Mileage for 400+ employees, and collated 1K+ performance management reports and termination requests for 180+ existing employees
- A company garnering $47M+ annually across 180 stores in 28 regions
- Assisted in employee onboarding to ensure smooth transition into company culture.
- Streamlined recruitment processes by coordinating with hiring managers and candidates.
Content Strategist (Contract)
Charles Schwab
06.2021 - 01.2023
- Performed project management duties with 30+ stakeholders, including Schwab and TD Ameritrade (TDA), contractors, managers, compliance departments, subject matter experts, and licensed financial script reviewers (S3s, S4s, S24s) to align content strategies with business objectives.
- Translated, edited, and re-wrote complex, risky stock market and financial ideas into captivating and informative layman's language for a massive two-year, 250+ financial video script conversion project.
- Oversaw recruitment and integration of four new employees by creating and providing extensive training on intricate standard operating procedure workflows, time-reporting policies, and more than ten complex software systems.
- Enhanced online presence by crafting compelling content across digital platforms.
Content Marketer (Contract)
Effective Experiments
01.2018 - 10.2018
- Set up North Star KPIs and assessed the sales funnel while aligning with strategic objectives every quarter.
- Utilized data from Google Analytics and AdWords to assess content performance while adjusting growth tactics for the next quarter; devised comprehensive content strategy and roadmap by outlining a way to create engaging content.
- Optimized SEO and wrote account-based marketing articles by pitching, researching, and interviewing experts
- Created original account-based marketing content and drove compelling storytelling to improve engagement with prospects, partners, and customers, totaling more than 15+ deeply researched blog articles.
Content Marketer (Contract)
ConversionXL
09.2017 - 12.2017
- Ghostwrote over five articles for Forbes and wrote compelling and educational marketing blogs for 250K+ readers and 90K+ email subscribers, which generated $1.5M+ in revenue in the first year alone.
- Composed persuasive sales copy for live courses, email courses, and training programs offered by CXL Institute for enterprise-level companies focusing on conversion rate optimization (CRO), digital analytics, and neuromarketing.
- Monitored SEO and KPIs for blog posts, resulting in increased click-through, bounce rate, and engagement rate.
- Improved search engine rankings by optimizing website content through strategic keyword placement.
Social Engagement Strategist
Mattel
11.2014 - 10.2015
- Company Overview: Mattel, formerly“Fuhu, Inc.”
- Developed a brand champion playbook, earning awards from management for positively resolving 7.8K+ calls.
- Trained and coached 60+ employees and performed quality assurance on their calls; gave presentations on excellent customer service to 10 teams, leading to a 30-point Net Promoter Score (NPS) gain from 55 to 85.
- Developed innovative strategies to enhance brand visibility and customer engagement.
Quality Assurance Technical Writer
Response Genetics, Inc.
09.2012 - 01.2013
- Developed comprehensive user guides to enhance customer understanding of product functionalities.
- Improved documentation quality by collaborating with cross-functional teams.
- Organized a filing system for 150K+ patient sample logs in line with HIPAA specifications.
Education
Bachelor of Arts - Print & Digital Journalism, Human Rights
University of Southern California
Los Angeles, CA12.2011
Skills
- B2B & B2C Blogging, Content Creation, and Editing
- Marketing
- Project Management
- Social Media
- Technical Writing
- Travel Writing
- Content Strategy
- Human Resources
Languages
English
Native or Bilingual
Timeline
Human Resources Administrator (Full-Time)
Oil Changers
07.2023 - 02.2024
Content Strategist (Contract)
Charles Schwab
06.2021 - 01.2023
Content Marketer (Contract)
Effective Experiments
01.2018 - 10.2018
Content Marketer (Contract)
ConversionXL
09.2017 - 12.2017
Content Creator, Marketer, & Event Coordinator
Self-Employed
01.2016 - Current
Social Engagement Strategist
Mattel
11.2014 - 10.2015
Quality Assurance Technical Writer
Response Genetics, Inc.
09.2012 - 01.2013
Bachelor of Arts - Print & Digital Journalism, Human Rights
University of Southern California
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