Line Tousignant

• Engage with business leaders and stakeholders to define and optimize business and digital transformation. Provide recommendations for strategies and innovative omnichannel customer experiences, as well as oversight of projects execution
• Lead a cross functional team of brand and marketing strategists, UX and visual designers as well as content and SEO strategists. Work in close collaboration with web developers and data analysts to ensure feasibility and optimization of each project.

• Evaluated diverse organizational systems to identify workflow, communication and resource utilization issues.
• Guide development of baseline data and knowledge of emerging innovations
• Help define a Consumer Shopping Experience model and methodology
• Help define and develop an innovation strategy framework
• Scanned start-ups landscape to provide partnership or acquisitions recommendations to Chanel

• Coached business leaders on business and digital transformation, strategy and digital marketing
• Project Manager leading all phases of diverse websites and applications using a lean approach to help small business to develop a digital presence.
• Plan and manage projects aligning business goals with technology solutions to drive process improvements, competitive advantage and bottom-line gains..

Peclers Paris is an international trend forecasting leader. Services include brand and style strategy, product innovation and trend forecasting

• Worked with Canadian fashion brands and retailers to identify upcoming trends applicable to their target customers.

✴ Achievement: Achieved a sales increase of 197% within the first year

Peclers Paris - US Operations, New York - Director by Interim (2004-2005)

While still responsible for Peclers Paris services distribution in Canada, was responsible for reengineering North American operations and marketing strategies (14 months)

• Conducted a market analysis and developed a new marketing plan
• Formed alliances with major players in the industry (FGI and WeConnectFashion)
• Developed and implemented customer service policies and CRM database
• Responsible for operations management, sales team recruitment and coaching, and the development of a new compensation plan

✴ Achievement: Remarkable increase in productivity through the sales force reorganization

✴ Achievement: Gain of new prestigious clients such as: Target, Macy’s, Nike and FIT

• Conducted target market research to scope out industry competition and identify advantageous trends.
• Managed all aspects of [Type] division, including production, circulation, marketing, advertising and new product development.

TopVoice is an innovative online platform that measures and rewards fans’ word of mouth influence, helping brands to better monetize Facebook fans

• Designed a new model for online advertising on social media
• Developed a model to measure social network usersʼ influence: “pull online advertising model”
• Registered a patent application for the “pull online advertising model”
• Led the online platform development
• Raised funding from Canadian and American business Angels
• Involved in M&A process

✴ Achievement: Sold the technology to an advertising agency

• Drove strategic improvements to enhance operational and organizational efficiencies.
• Developed and optimized organizational systems to boost efficiency and keep operations scalable and agile for changing demands.
• Spearheaded successful business development initiatives aligned with company's strategy and core competencies.
• Established and administered annual budget with effective controls to prevent overages, minimize burn rate and support sustainability objectives.
• Led change and transformation across all business areas to deliver benefits and align company resources.
• Developed and implemented strategies to provide high-quality, creative and integrated business services.