Linett Santana Tejada
New York,NY
Summary
Strategic and dynamic luxury retail leader with over 3 years of experience in driving revenue growth, cultivating high-performing teams, and delivering exceptional client experiences. Proven track record of achieving sales growth of up to 75% year-over-year, enhancing operational efficiency, and mentoring future leaders. Expertise in aligning brand identity with customer service strategies while supporting cross-functional initiatives, and seeking a senior leadership or training and development role to leverage skills in fostering growth, retention, and brand excellence.
Overview
8
8
years of professional experience
Work History
Flagship Store Manager
Wolford
05.2022 - 06.2025
- Oversaw daily operations, staff performance, and visual merchandising in a luxury retail environment.
- Led flagship store operations to enhance customer experience and achieve sales targets.
- Managed cash handling, sales reporting, and store opening/closing procedures with accuracy and integrity.
- Ensured full compliance with brand standards, company policies, and operational protocols.
- Executed inventory processes, including stock receiving, transfers, and cycle counts.
- Maintained elevated visual standards across displays, merchandising, and product presentation.
- Delivered luxury-level customer service through expert product knowledge and client engagement.
- Consistently exceeded sales and KPI targets through personalized clienteling and upselling.
- Analyzed business performance to implement KPI strategies and enhance customer retention.
- Developed and coached high-performing teams through regular evaluations and targeted growth plans.
- Trained staff on brand heritage, customer experience, and operational excellence.
- Propelled store from #7 to Top 5 regionally, driving 29% of RTW & Legwear category sales.
- Grew Q1 sales from $230K to $288K YoY by increasing traffic conversion and team productivity.
- Mentored 3 Store Managers and 1 ASM in leadership, CRM strategies, and team development.
- Introduced monthly ASM training program, reducing turnover and enhancing bench strength.
- Collaborated with Operations Manager to create scalable SOPs for future leadership roles.
- Led training and incentive programs, driving sales from $914K to $1.6M annually (75% increase).
- Executed exclusive brand events (Mugler, Sergio Rossi), generating $17K–$20K in single-day sales.
- Developed and implemented staff training programs to improve service quality and operational efficiency.
Assistant Store Manager
La Perla
01.2021 - 05.2022
- Supported recruitment, development, & performance management, exceeding sales KPIs.
- Set visual merchandising standards at SoHo, enhancing brand storytelling & displays.
- Grew CRM with high-value clients averaging $15K–$30K monthly, driving 17% sales growth.
- Assisted in recruiting, training, & developing staff to maintain high performance & adherence to company standards including conducting performance evaluations & providing constructive feedback.
- Delivered luxury customer service aligned with La Perla’s brand values.
- Oversaw merchandise presentation to meet visual standards.
- Monitored inventory & coordinated with stock team to maintain product availability.
- Ensured operational compliance, including cash handling, scheduling, & security.
- Supported in-store events & promotions to boost traffic & engagement.
Visual Merchandising Assistant Lead
Club Monaco
08.2017 - 12.2020
- Supported onboarding, project assignments, & diversity initiatives.
- Oversaw merchandising across NY Metro stores, ensuring brand guideline compliance.
- Led monthly floor walk-throughs to enhance layout & visual appeal.
- Ensured adherence to visual merchandising & promotional display standards.
- Executed visual displays & layouts per brand guidelines to support sales.
- Supported team alignment with daily tasks & visual standards.
- Oversaw sales floor for zone coverage, customer focus, & presentation.
- Tracked sell-through & adjusted product placement with management.
- Ensured compliance with visual, maintenance, & promotional policies.
Education
Fashion Merchandising
Parsons The New School of Design
New York, NY05.2018
Liberal Arts & Science - Communication
Mount Wachusett College
New York, NY05.2014
Skills
- Multi-unit management
- Luxury Service Standards
- Sales Optimization
- Strategic leadership
- Team management & Motivation
- Operations Excellence
- Training & Mentorship
- Verbal and written communication
- Multitasking and organization
- Strategic thinker
- Retail inventory management
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Italian
Limited Working
Technologies
- Proficient in MS Word, Excel, PowerPoint, Outlook, & Teams. Experienced with ADP, Salesforce, Mac iOS, & Slack. Skilled in Applicant Tracking Systems & online job portals.
Timeline
Flagship Store Manager
Wolford
05.2022 - 06.2025
Assistant Store Manager
La Perla
01.2021 - 05.2022
Visual Merchandising Assistant Lead
Club Monaco
08.2017 - 12.2020
Fashion Merchandising
Parsons The New School of Design
Liberal Arts & Science - Communication
Mount Wachusett College
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