

Results-oriented Card Product Manager with expertise in data analysis and market research. Proven ability to enhance customer engagement through comprehensive marketing strategies and effective campaign execution.
- Conducted market research and data analysis to inform effective campaigns.
- Collaborated with card organizations to identify trends and develop future tactics.
- Developed comprehensive marketing plans for card offerings.
- Updated promotional materials for card products to attract customer engagement.
- Provided product training & support to branches and transaction offices during events and sales initiatives.
- Developed comprehensive marketing plan for corporate department.
- Implemented integrated data analysis to refine marketing strategies.
- Prepared and supported branches and transaction offices with event planning and sales initiatives.
- Prepared point of sale materials to support sales teams effectively.
- Organized and executed sales events and company functions.
- Developed brand and digital campaigns to promote key projects.
- Tracked, measured, and evaluated online marketing performance daily.
- Communicated online marketing strategies and tactics.