Linhan Xu
Overview
3
3
years of professional experience
Work History
Marketing Intern
NuooEasy Inc.
10.2023 - Current
- Boosted brand awareness by developing creative marketing strategies and campaigns.
- Enhanced social media engagement through regular posting and audience interaction, including Instagram, TikTok, and Little Red Book
- Assisted in the planning and execution of offline events for international students in New York and surrounding areas.
- Managed and grew the company’s online communities, fostering a vibrant and interactive environment for brand followers.
Overseas Marketing
Bote Textile Co., Ltd, China
03.2022 - Current
- Strengthened client relationships through regular communication and prompt resolution of issues, including product production requirements, quotations, and inspection details.
- Optimized trade show participation, strategically selecting events that aligned with company goals and target markets. (TEXWORLD in NY)
- Carried out targeted regional market surveys, shopping mall surveys, target brand surveys, and collected popular information.
Business Owner
Amphimea Online Store On Tao Bao
06.2021 - Current
- Planned product design creative solutions, model selection, product photography, and post-production according to the market conditions, and target customer groups.
- Organized product selection (fabric patterns, pajama style, beddings, etc.)and preliminary conception.
- Responsible for creating store-related posters, copywriting, and visual design; adding new product SKUs daily; conducting daily store traffic analysis, tracking promotional data, and running keyword promotion tests.
- Developed a high-performing team through effective recruitment, training, and performance management.
Overseas Marketing Intern
Bote Textile Co., Ltd, China
06.2021 - 08.2021
- Participated in assisting the communication and coordination between the Chinese production department and international clients. Examined and conveyed information regarding product production specifications, quotations, and inspection protocols.
- Conducted market research to identify target audiences and optimize marketing efforts.
- Participated events and trade shows, increasing brand exposure within the industry community. (CHIC in Shanghai)
Education
Bachelor of Science - Apparel Design And Product Innovation
University of Delaware
Newark, DE05.2023
Skills
- Data Analysis
- Excel, Access, Word, Power Point
- R Studio
- Data Collection
- CLO
- Adobe Photoshop, Adobe Illustrator
- Fashion Design, Sewing, Knitting, Draping
- Language Skills: English (Fluent), Chinese (Native)
Affiliations
- Somewhere Else Group Photography Exhibition at the Delaware Museum
- Fashion x AI: Digital Historical Reconstruction of 1920’s Garments. This research merges the Fashion and Textile Collection (FTC) with 3D visualization tech. The fashion group is creating a digital reconstruction of 1920s garments in a virtual gallery for a 2026 university exhibition. Fragile digital garments will be showcased, unfit for mannequin display. (University of Delaware - Fashion Group)
Timeline
Marketing Intern
NuooEasy Inc.
10.2023 - Current
Overseas Marketing
Bote Textile Co., Ltd, China
03.2022 - Current
Business Owner
Amphimea Online Store On Tao Bao
06.2021 - Current
Overseas Marketing Intern
Bote Textile Co., Ltd, China
06.2021 - 08.2021
Bachelor of Science - Apparel Design And Product Innovation
University of Delaware