Linsey Parks

Leading the strategic and creative vision for Samsung’s mobile device marketing initiatives in North America, driving breakthrough, integrated campaigns across product launches, brand storytelling, and channel-specific executions. Partner closely with cross-functional teams to bring the Galaxy ecosystem to life across digital, experiential, influencer, CRM and social platforms.

Key Responsibilities:

• Oversee the development and execution of 360° creative campaigns for flagship product launches.

• Direct in-house and agency creative teams to deliver world-class assets across film, digital, social, and experiential.

• Develop and maintain brand guidelines to ensure consistent messaging and visual identity across all consumer touchpoints.

• Partner with product marketing, media, and global brand teams to align creative strategy with business objectives and market insights.

• Translate marketing strategy into compelling creative briefs.

• Lead creative concepting for tentpole moments including NCAA March Madness and Final Four, Unrivaled partnership and Maximum Effort partnership films for the 2025 Oscars.

• Manage creative resources to ensure efficient and timely delivery of all marketing assets.

• Champion innovation in storytelling and pushing the boundaries of traditional marketing formats to engage Gen Z audiences.

• Mentor and lead a multi-disciplinary creative team, fostering a culture of collaboration, curiosity, and high performance.

• Articulating creative presentations to executive leadership to secure buy-in for campaign direction and brand positioning for the US market.

Key Achievements:

• Continuous development and execution of long-term creative strategy that aligns Samsung Mobile’s brand vision with evolving consumer behaviors, market trends, and business goals.

• Transform creative from a production function into a strategic driver of brand equity and market differentiation, influencing everything from campaign positioning to go-to-market frameworks.

• Lead the creative direction of the most complex, high-impact product launches—balancing global brand consistency with localized relevance and performance-driven messaging.

• Partner with marketing, insights, and product teams to embed data and audience intelligence into the creative process, resulting in more targeted, emotionally resonant storytelling.

• Develop and execute a bold creative strategy aimed at disrupting category norms and directly challenging competitor loyalty—specifically targeting Apple users with differentiated messaging rooted in innovation, openness, and ecosystem flexibility.

• Launch provocative, insight-driven campaigns that redefine the role of Galaxy in culture—sparking conversation, press coverage, and a measurable uptick in brand consideration.

• Cultivate a high-performance team culture grounded in strategic rigor, creative curiosity, and a shared vision—empowering teams to deliver bold, insight-led work that push the brand forward.

Led creative development for major Galaxy product launches, driving digital-first, consumer-centric campaigns across social, retail, and influencer channels. Oversaw localization of global assets, ensured brand consistency, and partnered cross-functionally to bring impactful storytelling to life.

Key Highlights:

• Helped launch flagship devices, fueling market share growth.

• Created Gen Z-focused content that boosted engagement and conversion.

• Streamlined production workflows for faster, more efficient delivery.

Managed end-to-end execution of marketing creative across digital, social, retail, CRM, and OOH. Ensured all assets met brand standards, strategic goals, and timelines through close coordination with internal teams and agencies.

Key Highlights:

• Helped launch Exposure, a reality series on Hulu, blending culture and product storytelling.

• Delivered 20,000+ assets per launch with consistent quality and on-time delivery.

• Streamlined creative review process, improving speed and cross-functional alignment.

Led creative for integrated retail campaigns across brands like DFW Airport, FedEx Office, Illinois Lottery, and Dr. Oetker, plus social content for See’s Candies and Sur La Table. Directed concept-to-execution work turning shopper insights into impactful creative. Mentored creative teams and raised the bar on storytelling and execution.

Hands-on creative lead driving concept development and execution across in-store, digital, and shopper marketing campaigns for

Illinois Lottery, Deoleo (Bertolli, Carapelli and Carbonell Olive Oils) and Dr. Oetker. Supervised junior talent and creative interns as well.

Created BTL retail marketing for Bimbo Bread, Lonestar Steakhouse, Thomas' English Muffins, Arnold-Oroweat-Brownberry Breads, and Sledgehammer Wine.

Designed pre-print and catalog materials for all shopping departments.

Created ATL advertising for Chick-fil-A, Central Market, Fruit of the Loom, QuikTrip and The Home Depot.