Linsey Rocha

As a Merchandising Coordinator on Hasbro’s Omni-Channel Merchandising team, I work cross-functionally with all Omni-Channel teams to provide flexible support as team needs evolve. My role includes processing internal sample orders, tracking purchase orders, project kick-offs, and supplying assets for smaller eCommerce accounts. I have recently taken on supporting the TMO team, overseeing Department Store projects for corrugate displays—including collaborating with sales, finance, and external vendors to ensure timely, cost-effective executions. Beyond project coordination, I actively foster Hasbro’s company culture by organizing team-building activities, volunteer initiatives, and group retail visits.

As a Merchandising Coordinator at Ocean State Job Lot, I was responsible for developing planograms and and creating written direction for in-store product displays across all locations. I worked closely with buyers, allocation and planning teams, the distribution center, and marketing to gather product and promotional information. With clear merchandising direction that supported profitability, success was measured by chain-wide store execution. I regularly ran and analyzed sales reports to identify trending products, collaborating with buyers to determine and promote high-performing items. Over time, I took ownership of the company-wide storefront layout program, making strategic decisions on product placement based on sales margins, inventory levels, and in-store promotions.