Lioneil Farr
Prosper,TX
Summary
Executive Sales Team Leadership | Strategic Sales Planning | Business Growth | Business Development Achieves record-setting sales productivity and ignites store status by developing executive sales teams to become high-performing business units. Delivers goal-exceeding revenue/profitability for multiple product lines by strategically mapping sales approaches and marketing campaigns to increase consumer traffic, elevate sales opportunities, and increase negotiation closure rates. Drives business development and revenue growth by leading cross-functional teams and inspiring results-oriented sales attitudes.
Overview
16
16
years of professional experience
Work History
Dealer Sales Manager
Caroffer
Addison, TX
07.2021 - Current
- Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.
- Developed and executed sales presentations as well as both internal and external product training workshops.
- Resolved all vendor and account problems efficiently while exceeding sales quotas by 31%
Mortgage Loan Originator
Freedom Mortgage Corporation
Dallas, TX
05.2020 - 06.2021
- Collaborated with sales agents, financial planners and accountants to attract clients and enhance beneficial partnerships.
- Resolved discrepancies between borrowers, lenders and financial institutions with detail orientation and efficiency.
- Prepared documents for customers, submitting and overseeing through each step of closing process.
- Reviewed loan files and updated to match current standards.
- Worked with underwriters to fix application problems and resolve issues.
- Updated borrowers through each step of loan application, approval and closing processes while remaining attentive to customer needs.
- Interviewed applicants to assess loan requirements before suggesting offers.
- Assisted credit officers with loan applications to originate 65 loans over per month
Sales Director
Huffineschevylewisville
Lewisville, TX
10.2019 - 03.2020
- Exceeded sales goals through effective time management and resource allocations.
- Boosted revenue opportunities by initiating strategic sales strategies based on industry trend and competitive analysis.
- Increased profits by 22% through effective recoveries and sales
General Sales Manager
Suss Buick GMC
Aurora, CO
08.2016 - 03.2019
- Directed 100-person cross-functional team of sales, services, mechanics, and staff associates.
- Built professional development and sales training programs to heighten team capabilities and improve retention rates.
- Structured store sales strategies to escalate sales productivity and dealership standing.
- Established relations with 20 vendors.
- Managed manufacturer incentive programs for multiple product lines.
- Inspired 25-member sales team to achieve record-setting sales productivity; increased sales by 33% in 3 months and skyrocketed dealership to #1 in state sales volume (out of 12).
- Reversed negative trends by implementing training and marketing programs; drove employee retention rates to over 90% and CSAT score to 94%.
- Resolved problems, improved operations and provided exceptional service
- Supervised work of contracted employees to keep on task for timely completion
- Maintained energy and enthusiasm in fast-paced environment
New Car Sales Director
Fisher Automotive
Boulder, CO
03.2015 - 08.2016
- Piloted store and executive sales team to high performance by shifting culture, inspiring sales productivity, and aligning sales strategies with proven marketing tactics.
- Partnered with manufacturer leaders to advertise sales initiatives.
- Devised marketing campaign platforms to increase customer traffic and quicken negotiation closures.
- Built relations with business executives, community leaders, and lenders to improve sales opportunities and loan approval processing.
- Bolstered monthly sales to reach over 90 new unit sales and eclipse $200K sales profits per month.
- Captured record rates by improving store sales 27% in 2 months and 46% within 6 months.
- Improved closing rate by 18% by instituting innovative lead generation/follow-up campaign.
General Sales Manager
Shortline Automotive
Aurora, CO
08.2009 - 03.2015
- Recruited by company owner to jumpstart sales profitability and revitalize sales team performance.
- Interviewed and hired top talent to expand executive sales team.
- Developed and forecasted monthly sales metrics/KPIs.
- Implemented online customer review process and increased CSAT scores.
- Streamlined processes to slash response time on e-leads.
- Supervised 15 direct reports.
- Directed 60-person sales teams across 3 store locations; surged sales productivity 40%.
- Propelled store from 5th ranking to 2nd in state (out of 15); generated over 900 new unit sales and 600 used vehicle sales per month…exceeded 10% average monthly growth.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies
General Sales Manager
Arapahoe Hyundai
Centennial, CO
10.2005 - 03.2009
- Recruited by company owner to improve sales productivity and sales team performance.
- Led, groomed, and mentored sales executives to become high-performing team.
- Topped manufacturer objectives 110%...Overhauled sales strategies to drive new revenue and increase store profitability.
- Led 30-person sales team to capture larger market share during recession; piloted store to largest volume margin in state…Bested #2 store by unprecedented 60 units.
- Resolved problems, improved operations and provided exceptional service
- Monitored company inventory to keep stock levels and databases updated
Education
Associate of Arts - Psychology
College of The Canyons
Valencia, CA06.1999
Skills
- New Business Development
- Sales processes
- Direct sales
- Strategic account development
- Territory Management
- Analytical problem solver
- Strategic planning
- Sales presentations
Accomplishments
- Sales Team LeadershipCorporate Management TrainingStrategic Sales MethodsDigital Marketing StrategiesCompetenciesStrategic Sales DevelopmentSales Productivity InnovationsMultiple Product Line ManagementInventory ManagementKPI Metrics Development / ForecastsClient NegotiationsCustomer Relations Management (CRM)Customer Satisfaction (CSAT)Vendor ManagementProgram Incentive ManagementFinancial AnalysisMarketing CampaignsOnline Sales PlatformsCross-Functional Team LeadershipTraining DevelopmentCoaching / MentoringEntrepreneurial SpiritSalesForce / CRM PlatformsDealerTrackMS Office Suite.
Timeline
Dealer Sales Manager
Caroffer
07.2021 - Current
Mortgage Loan Originator
Freedom Mortgage Corporation
05.2020 - 06.2021
Sales Director
Huffineschevylewisville
10.2019 - 03.2020
General Sales Manager
Suss Buick GMC
08.2016 - 03.2019
New Car Sales Director
Fisher Automotive
03.2015 - 08.2016
General Sales Manager
Shortline Automotive
08.2009 - 03.2015
General Sales Manager
Arapahoe Hyundai
10.2005 - 03.2009
Associate of Arts - Psychology
College of The Canyons
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