Liriani Rivero
Digital Marketing
Palatine,IL
Summary
Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage 5 years of marketing experience to take on dynamic new role .
Overview
5
5
years of post-secondary education
Work History
Digital Marketing Freelancer
Work At Home
Des Plaines, IL
- Monitored online trends, conversations and innovations to optimize strategies.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
- Conducted user interviews, user testing and analyzed existing applications analytics to determine gaps in features and usability.
- Created customized marketing materials to increase product awareness.
- Created content strategies for digital media.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
Journalist Intern
Valencia Racecourse.
Valencia., Venezuela.
- Fact-checked breaking news headlines by performing background research.
- Deployed to news events locales to provide on-the-ground broadcast solutions and news coverage.
- Presented developments in stories in live broadcasts and recordings.
- Covered special events and breaking news with eye for detail and tenacious pursuit of important information.
- Reported from field locations and wrote stories under tight deadlines.
- Coordinated with photographers, videographers and graphic designers to supplement stories with multimedia content.
- Selected material to develop interesting and professional presentations for different formats.
Education
Social Communication, Journalism Mention - Journalism
Universidad Bicentenaria De Aragua
Venezuela. 09.2000 - 03.2006
Skills
Written Communication
Marketing Communications
Content Generation
Social Media Content
Video Editing
On-camera skills
Teleprompter use
Timeline
Social Communication, Journalism Mention - Journalism
Universidad Bicentenaria De Aragua
09.2000 - 03.2006
Digital Marketing Freelancer
Work At Home
Journalist Intern
Valencia Racecourse.