Lisa Ahern
Scottsdale,AZ
Summary
Experienced Regional Sales Manager with a proven track record of consistently exceeding company quotas through the implementation of effective sales strategies. Adept at mentoring and developing high-performing team members, fostering a strong and dedicated team that consistently achieves outstanding results. With 22 years of progressive career experience in the industry, dedicated to driving corporate growth and development through strategic business development initiatives.
Overview
24
24
years of professional experience
Work History
Regional Sales Manager
Luxottica
07.2017 - Current
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Finalized sales contracts with high-value customers.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Managed team of 13 regional sales representatives and consistently achieved high sales targets.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Attended industry conferences and tradeshows to stay up-to-date with market trends and customer needs.
- Executed successful marketing campaigns to generate new business and expand customer base.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Chanel and Luxury Business Consultant
Luxottica Wholesale North America
04.2010 - 06.2017
- Responsible for business development within multi-state territories representing: Chanel, Valentino, Tiffany & Co., Persol, Bvlgari and Giorgio Armani eyewear
- Territories worked: San Francisco Bay Area followed by Arizona, Colorado, Utah, Idaho and New Mexico
- Assumed leadership duties that included monthly/quarterly synergy meetings, ongoing sales best practices and computer application training
- Filled in when Sales Managers were unavailable for Alliance meetings/trainings/presentations
- Sales & brand training, implemented promotions, presented programs, strategic business planning, analysis and a customer centric focus
- Partnered with an experienced synergy team of veterans, while able to help bring a modern sales perspective to the team
- Extensive brand knowledge and product placement skills resulting in increased annual sales revenues
- Facilitated quarterly product and merchandising training for individual customers
- Ensures brand visual merchandising, distribution quality standards and brand commitments are met for Chanel and all luxury brands
- 2011 Product Committee member representing the Luxury division for North America
- 2016 President's Circle Member
- 2016 Luxury Sales Rep of the Year nominee
- 2016 ABO Approved Speaker (valid for 3 years)
Fashion Field Sales Representative
Marcolin USA, Inc.
09.2007 - 04.2010
- Responsible for business development within the Arizona, Las Vegas and New Mexico territories (to have included San Diego, CA) for Tom Ford, Roberto Cavalli and Mont Blanc eyewear
- Consistently exceeded monthly, quarterly and annual sales goals
- Extensive brand knowledge and product placement skills resulting in increased year over year sales revenues
- Within 3 years, increased brand placement of luxury eyewear by 54%
- Worked with key accounts to jointly establish sales forecasts and develop a successful business plan
- Created incentive programs resulting in the increase of customer brand awareness and product sell through
- Worked as a lead within my district and was a part of the interview process of and mentoring of new sales representatives
- Exhibited products and attended trade shows to review competitors' products (VEW, VEE and state shows)
Loan Officer
SLC Mortgage, Inc.
09.2005 - 07.2007
- Responsible for originating and closing residential mortgages
- Evaluate, authorize, or recommend approval of real estate or credit loans
- Financial advisor and analyst knowledgeable in all facets of loan operations and programs
- Constant communication with Realtors, processors, title/escrow and lenders
- Assisted Branch Manager with forecasting and tracking sales goals
- Created a strong customer portfolio resulting in a recurring referral base
Field Sales Operations Manager
Marcolin USA, Inc.
02.2001 - 09.2005
- Operational support to Sales VP's, Sales Managers and 100+ person sales force in all business issues, strategies, planning and reporting relating to the Sales organization including budgets, sales plans & model, forecast, territory management, compensation and sales & brand training
- Corporate Management: Managed the activities of corporate sales department comprised of 7 employees, develop team members and continually work to improve level of sales support provided to field
- Sales Policies and Procedures: Generate, organize, and communicate policies, procedures, new initiatives and sales tools to ensure 100% adoption and compliance
- Sales Tools and Best Practices: Proactively identify opportunities for sales process improvement
- Work closely with sales management to inspect sales process quality and prioritize opportunities for improvement
- Assist sales management in understanding process bottlenecks and inconsistencies
- Facilitate an organization of continuous process improvement
- Budgeting: Advise and coordinate executive sales management during creation of sales budgets by business segment, region, territory and brand
- Compensation Plans and Administration: Responsible for the management of sales compensation programs, compensation payout, incentives, spiffs and contests
- Provide input to senior leadership in the development and administration of sales incentive compensation programs
- Work with HR in designing the company's sales incentive plan and setting quotas
- Sales Training and Onboarding: Content creation and distribution of interactive training materials for corporate sales policies, sales fundamentals, Marketing tools, Product and Brand training, hosted via iPad app by SmartSite (3rd party elearning vendor) and via corporate website
- Coordinate training delivery to sales, sales management, and sales support personnel in the sales organizations supported
- Provide feedback and results to management through online tracking of sales rep e-Learning
- Coordination of 1-to-many Webex meetings for the sales field
- Sales Programs/Incentives: Managed the strategic design and development of national sales programs and incentives for corporate accounts and sales force divisions, working directly with executive sales management
- Territory Planning, Design, Optimization and Management: Develop & manage sales territories and sales coverage model ensuring alignment with business plan and maximized sales effectiveness
- Sales Meetings/Trade Shows: On Planning Committee to execute national and regional sales meetings, independent physician events, trunk shows, national and regional industry trade shows
- Reporting: Development, creation, distribution and review of monthly/quarterly/yearly sales reporting to executive management and sales force
- Monitors the accuracy and efficient distribution of sales reports and other intelligence essential to the sales organization
- Recommends revisions to existing reports, or assists in the development of new reporting tools as needed
- Product Sample Logistics: Provide leadership, direction and prioritization of new product launches, distribution processes and product recalls
Education
Business -
Puget Sound College
Skills
- Team Development
- Training and Onboarding
- Business Development
- Competitive Landscape Assessment
- Sales Force Optimization
- Territory Management
- Channel Sales Management
- Budgeting/Forecasting
- Client-Centric Sales
- Operations Management
- Incentive Strategy Implementation
- Sales Analytics & Reporting
- Conflict Resolution
- Sales Operational Efficiencies
- Proficient in MS Office
Accomplishments
- Recruited and developed 7 new sales professionals as district doubled in size to 14.
Timeline
Regional Sales Manager
Luxottica
07.2017 - Current
Chanel and Luxury Business Consultant
Luxottica Wholesale North America
04.2010 - 06.2017
Fashion Field Sales Representative
Marcolin USA, Inc.
09.2007 - 04.2010
Loan Officer
SLC Mortgage, Inc.
09.2005 - 07.2007
Field Sales Operations Manager
Marcolin USA, Inc.
02.2001 - 09.2005
Business -
Puget Sound College
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