Lisa A. Keeter
Asheville
Summary
Experienced in philanthropy operations and information technology with a strong background in CRM database management, IT systems, and content development. Skilled in enhancing organizational efficiency and communication through strategic IT and marketing solutions. Seeking to leverage expertise in a leadership role to optimize operations and drive growth.
Overview
45
45
years of professional experience
Work History
Manager, Philanthropy Operations & Information Technology
Mountain Housing Opportunities
Asheville
01.2024 - Current
- Philanthropy Operations supports MHO's resource development efforts through administration and full utilization of MHO's CRM database, Boomerang.
- Completes frequent data management work including but not limited to gift processing and acknowledgment, updating and maintaining accurate constituent records, queries and reporting on constituent and transaction activity, financial reconciliation, and documenting policies and procedures governing these activities.
- Information Technology guides, implements, and maintains enterprise-level information technology applications, systems, and security at MHO.
- Oversees and optimizes technical infrastructure and operations within the organization in partnership with contracted IT management and support.
- Ensures MHO staff have the foundation do to their best work.
- This position also is the liaison between MHO and the external internet-based business phones.
Marketing & Communications Manager
Mountain Housing Opportunities
Asheville
01.2010 - 01.2024
- Duties included fundraising, grant writing, special event planning, writing quarterly reports to national and state funders, database management, creating direct mailings, writing and designing e-newsletters, maintaining the website and other marketing and public relations activities.
- Managed IT responsibilities.
Marketing Manager
Highland Lake Inn
Flat Rock
01.2005 - 01.2009
- Prepared and implemented Marketing Plan for four income sectors of Highland Lake Inn.
- Coordinated media buys and media placement.
Supervising Editor
Porter & Prince Corporation
Staten Island
01.2002 - 01.2005
- Company Overview: A Branch office of the Frommer's Travel Guides
- Edited and researched updates for more than 40 books.
- A Branch office of the Frommer's Travel Guides
Vice President of Marketing & Business Development
Carolina Trust FCU
Myrtle Beach
01.2000 - 01.2002
- Designed, wrote, and coordinated the distribution of all collateral marketing, including media buys, media placement, radio ads, member newsletters, annual reports, and statement inserts.
Director of Communications & PR
SC Credit Union League
Columbia
01.1986 - 01.2000
Materials Coordinator
Billy Graham Evangelistic Association
Amsterdam
01.1986 - 12.1986
Associate Director of Alumni Relations
University of South Carolina
Columbia
01.1984 - 01.1985
Promotion Manager
Up With People, Inc.
Tucson
01.1981 - 01.1984
Promotion Manager
Sun Publishing Company
Myrtle Beach
01.1980 - 01.1981
Education
B.A. Degree - Journalism, Advertising and Public Relations, Graphic Design
University of South Carolina
Graduate -
Cumbie & Trull School of Real Estate
NCSkills
- Social media management
- Web design & development
- Content marketing
- Copywriting & Editing
- Adobe Creative Suite
- CRM Database (Salesforce & Bloomerang)
- Graphic Design
- Canva Marketing
- Content Development
- Google Workspace Suite
- Constant Contact
- Email Marketing
- Windows Operating Systems
- Microsoft Office/365
- IT Systems Management (computers, phones, copiers, fiber internet)
- Verbal and written communication
- Complex Problem-solving
- Business Continuity/Disaster Recovery Plan
- Relationship building
- Staff training and development
- Database management
- CRM software
- IT infrastructure
- Fundraising strategies
- Event planning
- Decision-making
- Emergency response
- Brand management
- Marketing
- Employee onboarding
- Salesforce management
References
References and Design Samples available upon request
Timeline
Manager, Philanthropy Operations & Information Technology
Mountain Housing Opportunities
01.2024 - Current
Marketing & Communications Manager
Mountain Housing Opportunities
01.2010 - 01.2024
Marketing Manager
Highland Lake Inn
01.2005 - 01.2009
Supervising Editor
Porter & Prince Corporation
01.2002 - 01.2005
Vice President of Marketing & Business Development
Carolina Trust FCU
01.2000 - 01.2002
Director of Communications & PR
SC Credit Union League
01.1986 - 01.2000
Materials Coordinator
Billy Graham Evangelistic Association
01.1986 - 12.1986
Associate Director of Alumni Relations
University of South Carolina
01.1984 - 01.1985
Promotion Manager
Up With People, Inc.
01.1981 - 01.1984
Promotion Manager
Sun Publishing Company
01.1980 - 01.1981
B.A. Degree - Journalism, Advertising and Public Relations, Graphic Design
University of South Carolina
Graduate -
Cumbie & Trull School of Real Estate
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