Summary
Overview
Work History
Education
Skills
Professional Organizations
Selected Accomplishments
Timeline
Generic

Lisa Asch

Summary

Dynamic digital marketing professional with a strong foundation in brand building, content strategy, and audience engagement. Skilled in creating impactful digital campaigns, leveraging SEO, social media, and data-driven insights to amplify online visibility and build loyal customer relationships. Experienced in executing cohesive marketing strategies that elevate brand presence, increase client retention, and drive measurable results, with a commitment to optimizing campaigns through continuous improvement and creative innovation. Known for being a team player with an organic ability to network, collaborate, and work cross-functionally across various environments to synthesize complex ideas into cohesive results.

Overview

20
20
years of professional experience

Work History

Owner & Founder

Birdhouse Yoga Studio
01.2010 - 01.2020
  • Managed operations for the studio, establishing a dedicated client base and a strong presence in the wellness community.
  • Created and maintained the studio’s website, prioritizing an engaging experience aligned with brand values and offerings.
  • Planned and conducted in-person wellness retreats for corporate clients, improving brand reputation and client satisfaction.
  • Developed and executed all marketing strategies, including digital advertising, social media campaigns, and newsletters.
  • Oversaw and handled social media accounts, developing an online community and promoting wellness-centered content.
  • Facilitated corporate programs, introducing stress-relief tools and mindfulness practices to support workplace well-being.
  • Built a welcoming, community-centered place focused on holistic wellness, promoting loyalty and community engagement.

Owner and Operator

Birdhouse Yoga
01.2013 - 01.2016

Partner Relations Manager

George P. Johnson
01.2007 - 01.2009

Marketing Events Specialist

George P. Johnson
01.2006 - 01.2007

Roadshow Events Manager

VC Forum
01.2004 - 01.2006

Tradeshow & Events Manager

Omnicell, Inc.
01.2002 - 01.2004

Marketing Database Analyst

Omnicell, Inc.
01.2001 - 01.2002

Public Relations Specialist

Weber Shandwick
01.2000 - 12.2000

Education

Copywriting Communications for Marketing Professionals -

UC Berkeley Extension
01.2025

Digital Marketing Digital Bootcamp -

UC Irvine
01.2024

Bachelor of Science - Integrated Marketing Communication

Emerson College
01.2001

Skills

  • Website Design
  • UX, UI
  • Email Marketing
  • Lead Nurturing
  • Content Creation
  • Content Strategy
  • Social Media Ads
  • Analytics Tools
  • Metrics Reporting
  • Retargeting
  • Audience Segmentation
  • Copywriting and Copy editing
  • Ad Marketing
  • Campaign Execution
  • Digital Campaigns
  • Digital Brand Management
  • Networking
  • Visual Storytelling
  • SEO Optimization
  • Keyword Research
  • Execution
  • Client Retention

Professional Organizations

  • President, Public Relations Student Society of America, 01/01/00, 12/31/01
  • Member, Kappa Gamma Chi Sorority

Selected Accomplishments

  • Founded and Marketed a Wellness Brand, Built Birdhouse Yoga Studio from the ground up, cultivating a loyal client base and engaged digital community through strategic digital marketing, brand positioning, and managing the studio's website and social media channels to enhance online visibility.
  • Directed Custom Events to Strengthen Client Relations, Provided event and concierge services for high-profile clients, building relationships through personalized engagement strategies.
  • Excelling in Digital Marketing Program, Keeping top grades in UC Irvine’s Digital Marketing Program, mastering SEO, content strategy, social media, and data-driven marketing techniques to increase audience engagement and brand impact.
  • Developed Brand Identity Through Visual Storytelling, Utilized creative design and cohesive brand messaging to establish a memorable visual identity, strengthening client recognition and brand appeal.
  • Applied Data-Driven Insights to Optimize Campaigns, Leveraged analytics to refine campaign strategies, utilizing data to improve message relevance and drive measurable improvements in engagement and reach.

Timeline

Owner and Operator

Birdhouse Yoga
01.2013 - 01.2016

Owner & Founder

Birdhouse Yoga Studio
01.2010 - 01.2020

Partner Relations Manager

George P. Johnson
01.2007 - 01.2009

Marketing Events Specialist

George P. Johnson
01.2006 - 01.2007

Roadshow Events Manager

VC Forum
01.2004 - 01.2006

Tradeshow & Events Manager

Omnicell, Inc.
01.2002 - 01.2004

Marketing Database Analyst

Omnicell, Inc.
01.2001 - 01.2002

Public Relations Specialist

Weber Shandwick
01.2000 - 12.2000

Copywriting Communications for Marketing Professionals -

UC Berkeley Extension

Digital Marketing Digital Bootcamp -

UC Irvine

Bachelor of Science - Integrated Marketing Communication

Emerson College
Lisa Asch