Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Affiliations
Certification
Additional Information
Timeline
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Lisa Baez

Lisa Baez

Sales & Marketing Excellence
Key West,FL

Summary

Well-qualified Sales Manager with proven success in improving operations and solving problems. Highly proficient in building lasting relationships with key decision makers, customers and team members to further company goals. Ready to leverage training and experience to take on new professional challenges.

Overview

37
37
years of professional experience
1
1
Certification

Work History

Realtor/Marketing

Self-employed
10.2015 - Current

LUXURY REAL ESTATE SALES - Residential & Commercial

Jan 2024 - Present: Florida Keys Real Estate Group

Dec 2019 - Jan 2024 - Executive Stakeholder/Realtor: The New Home Spot
-Pioneered a local boutique real estate firm in the Florida Keys,

-Strategically built a dedicated team of three agents into a powerhouse, Remarkable success with a total sales volume soaring to an impressive $56 million in year 3.

-Our commitment to personalized service and local expertise fueled this remarkable growth.

-Personal sales of $23mil in 2022.

Oct 2015 - Dec 2019 - Sales Manager/SWFL Offices: The New Home Spot

-Led a dynamic team of 25 real estate agents

-Oversaw recruitment, managed day-to-day operations

-Implemented strategic training initiatives

Effective leadership fosters a collaborative environment, ensuring each agent reaches their full potential in a competitive market.

VP Customer Experience

Hopscotch Air Inc
01.2015 - Current

-All customer interactions for booking

-2023 Sales exceeded 2022 by 62%, and exceeded pre-COVID numbers

-Cultivates relationships with HNWI to facilitate domestic air travel

-Developing capital raising efforts

-Managing scheduling logistics, and ensuring seamless execution of flights. Selling large packages, emphasizing top-tier service across all aspects of aircraft charter for an unparalleled customer experience.

Right of Way - Sr Agent

Doyle Land Services/Universal Field Services
Cape Coral (FPL), Corpus Christi (PPL), FL/TX
01.2014 - 12.2019

201 -4 Plains All American Pipeline in service to Universal Field Services - Sr ROW Agent

Successfully closed 90 tracts of 140 tracts for Crude Oil Pipeline

2019 - Florida Power & Light in service to Doyle Land - Sr ROW Agent (Transmission line)

Acquired access easements for replacement of 500 kV inline on existing easement

Various other freelance projects as title researcher

Founder/Sales/Marketing/Creative/Management

Self, Paradox 2000, GP Color Imaging
08.1987 - 01.2010
  • Developed campaigns and specific marketing strategies for clients.
  • Tracked various product sales and costs by analyzing and entering sales, business data and expenses.
  • Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue 500%.
  • Designed and implemented advertising and public relations activities. for global companies such as Disney, Columbia Pictures, Amgen, by supplying creative advertising and trade show graphics to support marketing

Education

GRI - Real Estate Institute

National Association of Realtors
Fort Myers FL
04.2019

Licensed Florida Sales Associate -

Gold Coast School of Real Estate
Ft Lauderdale
03.2015

CTD Competent Toastmaster -

Toastmasters
Chatsworth, CA
02.2002

Skills

  • Communication and Details
  • Business Development
  • Relations amongst all parties
  • Aggressive Account Management

Accomplishments

  • Generated $22 million in new home sales in 2022.

Affiliations

  • Toastmasters
  • C.R.E.N. - Certified Real Estate Negotiator
  • G.R.I. - Graduate of Real Estate Institute
  • Certified Personal Real Estate Coach
  • Marathon Chamber of Commerce

Certification

  • Licensed Real Estate Sales Associate - Florida
  • G.R.I. - Graduate of Real Estate Institute
  • C.R.E.N. - Certified Real Estate Negotiator
  • CTA - Competent Toastmaster
  • CPRE - Certified Personal Real Estate Coach

Additional Information

Lisa's professional journey reflects a diverse and impactful career. Beginning in Creative Advertising within the movie industry provided a foundation for a successful transition into Sales and Marketing Management. Over two decades, she navigated the dynamic realm of film promotion for companies such as Sony Pictures, Disney and Warner Bros. In the last decade, her focus on aviation and real estate showcased her versatility, catering to high net worth individuals and crafting unforgettable experiences and smart investments. Her extensive background demonstrates a unique blend of creativity, strategic thinking, and client-focused service across varied industries.

Timeline

Realtor/Marketing

Self-employed
10.2015 - Current

VP Customer Experience

Hopscotch Air Inc
01.2015 - Current

Right of Way - Sr Agent

Doyle Land Services/Universal Field Services
01.2014 - 12.2019

Founder/Sales/Marketing/Creative/Management

Self, Paradox 2000, GP Color Imaging
08.1987 - 01.2010

GRI - Real Estate Institute

National Association of Realtors

Licensed Florida Sales Associate -

Gold Coast School of Real Estate

CTD Competent Toastmaster -

Toastmasters
Lisa BaezSales & Marketing Excellence