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Lisa Barcelona
Retail Store Manager
Frisco,Texas (TX)
Summary
Proficient Store Manager dedicated to hiring top-notch sales associates and maintaining smooth, efficient and highly successful store operations. Organized and effective at encouraging staff cooperation and productivity to meet and exceed objectives. Born leader and analytical problem-solver with proven team building and management success.
Overview
16
16
years of professional experience
6
6
years of post-secondary education
Work History
Store Manager
Victoria's Secret
Plano, Texas
02.2018 - 04.2022
- Scheduled and led weekly store meetings for all managers to discuss performance and upcoming events and calendar planning.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Provided informal coaching and support, assisting and supporting store associates in sales and customer service.
- Hired, delegated and reviewed sales staff performance and provided comprehensive coaching utilizing elevated selling behaviors and CRMs.
- Assessed skill gaps for employees and developed training courses to meet identified needs.
- Top 100 Store Manager in Sales and recognized as an Angels of Excellence (2019).
- District Mentor in Workforce Management and conducted training classes for all newly hired ASM and Store Managers.
Store Manager
Victoria's Secret
Frisco, Texas (TX)
11.2014 - 02.2018
- Performed statistical analyses to gather data for operational and forecast team needs.
- Reviewed and monitored scheduling, purchases and other expenses to maintain quarterly budget.
- Trained team members in successful strategies to meet operational and sales targets.
- Managed store organization, maintenance and purchasing functions.
- Led quarterly corporate visit with RVP and EVP to discuss business acumen and give insight to current store operations.
- Top 100 Store Manager and recognized as Angels of Excellence (2017).
Assistant Store Manager Customer Experience
Victoria's Secret
Baton Rouge, LA
03.2012 - 11.2014
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Supervised and evaluated staff to help improve skills, achieve daily objectives and attain advancement.
- Met or surpassed business targets regularly through employee engagement and forward-thinking planning.
- Interviewed, hired and trained staff associates and equipped to comply with company policies and procedures.
- Promoted professional growth and facilitated talent development of each associate to drive performance excellence.
- Responded to customer concerns, working with manager to significantly raise customer satisfaction ratings.
- Led and facilitated Associate In Management Program for the District to build connectivity as well as prepare associates for leadership roles.
Store Manager
Victoria's Secret
Lafeyette, LA
11.2010 - 03.2012
- Set effective store schedules based on forecasted customer levels, individual employee knowledge and service requirements.
- Scheduled and led weekly store meetings for all managers to discuss performance as well as calendar planning and upcoming events.
- Promoted team collaboration, performance and efficiency by fostering healthy environments focused on mutual success.
- Managed store employees successfully in fast-paced environment through proactive copmmunication and positive feedback.
- Planned and executed Pink Nation and Customer Loyalty After Hour Events.
- District Store Manager mentor and training manager for all newly hired Store Managers.
Store Manager
Victoria's Secret
Shreveport, LA
10.2008 - 11.2010
- Coached sales associates on product knowledge by using wide variety of training tools.
- Protected store from loss or theft by setting and enforcing clear security policies.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge and service requirements.
- Completed point of sale opening and closing procedures.
- District Merch Flow lead focusing on the restructuring of backroom organization and design as well as utilization of product optimization reports.
- Top 100 Store Manager and recognized as Angels of Excellence (2010).
Brand Co-Manager
Victoria's Secret
Shreveport, LA
04.2006 - 10.2008
- Organized and delivered training sessions for new product content and technological advancements.
- Motivated team members to continuous improvement in promoting and selling target products.
- Organized store merchandise racks and displays to promote and maintain visually appealing environments.
- Recruited and hired top performers to add talent and value to department.
Education
Bachelor of Science - General Studies- Social Sciences
Louisiana State University And A&M College
Baton Rouge, LA 08.1999 - 12.2005
Skills
Relationship building and management
Team leadership and coaching
Customer Relations
Team Building
Staff Management
Staff training and development
Merchandising
Training and mentoring
Goals and performance
Meticulously detail-oriented
Dependable and reliable
Sales expertise
Strategic thinker
Operations
Personnel development
Software
Microsoft Excel
Microsoft Powerpoint
Timeline
Store Manager
Victoria's Secret
02.2018 - 04.2022
Store Manager
Victoria's Secret
11.2014 - 02.2018
Assistant Store Manager Customer Experience
Victoria's Secret
03.2012 - 11.2014
Store Manager
Victoria's Secret
11.2010 - 03.2012
Store Manager
Victoria's Secret
10.2008 - 11.2010
Brand Co-Manager
Victoria's Secret
04.2006 - 10.2008
Bachelor of Science - General Studies- Social Sciences
Louisiana State University And A&M College
08.1999 - 12.2005