Lisa Campbell
Waxhaw,NC
Summary
Dynamic Sales Leader with a proven track record of driving new business growth, exceeding sales goals, and building strong client relationships. Adept at crafting innovative strategies across digital and out-of-home media platforms to deliver exceptional results. Recognized for strategic thinking, relationship management, and a relentless focus on profitability and client satisfaction.
Overview
7
7
years of professional experience
1
1
Certification
Work History
National Digital Sales Manager
TownSquare Ignite
Charlotte, NC
03.2023 - Current
- Built and nurtured a client portfolio, achieving 110%+ of a $1.5M annual sales quota
- Designed and executed multi-platform digital marketing campaigns (OTT, SEO, programmatic ads) for nationwide businesses
- Managed pipelines and fostered long-term relationships with clients and agencies, ensuring consistent account growth
Account Executive
Adams Outdoor Advertising
Charlotte, NC
09.2021 - 03.2023
- Developed and executed strategic brand awareness solutions through out-of-home media, consistently achieving new business acquisition goals
- Combined digital and traditional advertising strategies to enhance client campaigns and audience reach
Outreach Account Executive
Oak Street Health Care
Charlotte, NC
11.2020 - 08.2021
- Surpassed client acquisition targets (105%-120%) by building relationships with underserved senior communities
- Organized educational, health, and social events to increase community engagement and patient enrollment
Local Account Executive/Sales Manager
Intersection (Charlotte Air Division)
New York, NY
08.2017 - 11.2020
- Drove profitability for out-of-home airport advertising, exceeding annual sales goals by 120%
- Managed high-value client accounts, overseeing custom signage projects and digital marketing campaigns
Education
Digital Marketing Science of Professional Studies -
University of North Carolina
Charlotte01.2022
Associate in Business Certification -
Pima Community College
Arizona01.1993
Skills
- Sales Leadership
- Account Management
- Consultative Selling
- New Business Acquisition
- Digital Marketing
- Programmatic Ads
- OTT Media
- SEO
- Google AdWords
- Social Media Strategy
- Strategic Planning
- Market Research
- Audience Targeting
- Campaign Execution
- Analytics & Tools
- Salesforce
- Google Analytics
- WideOrbit
- Slack
- AdMall
Websites
Certification
- Google AdWords Certified
- OTT & Programmatic Advertising Certified
Awards
- President's Club Recipient: Recognized for outstanding sales performance.
- Million Dollar Club Achiever: Consistently exceeded sales milestones.
- Top Performer Award: Acknowledged for achieving the highest results in the team.
- Rookie of the Year: Exceptional contributions in the first year of tenure.
Technologyexpertise
Salesforce, WideOrbit, Slack, Google AdWords, OTT, Programmatic Media, Google Analytics, AdMall, WordPress, AI Placer, ChatGPT
Timeline
National Digital Sales Manager
TownSquare Ignite
03.2023 - Current
Account Executive
Adams Outdoor Advertising
09.2021 - 03.2023
Outreach Account Executive
Oak Street Health Care
11.2020 - 08.2021
Local Account Executive/Sales Manager
Intersection (Charlotte Air Division)
08.2017 - 11.2020
Digital Marketing Science of Professional Studies -
University of North Carolina
Associate in Business Certification -
Pima Community College
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