Lisa Cassady
Ankeny,IA
Summary
Creative and results-driven Marketing and Communications expert with experience in producing diverse marketing materials and managing comprehensive advertising campaigns. Expertise in creating compelling advertising, news stories, and visual content, including photography and videography, in alignment with brand standards. Proficient in managing social media platforms, and website content, and coordinating marketing initiatives for athletic teams. Adept at project management, budget oversight, and strategic planning and promoting events. Proven ability to collaborate effectively with various departments and vendors to support organizational goals.
Overview
20
20
years of professional experience
Work History
Marketing and Communications Manager
Genesis Youth Foundation
01.2023 - Current
- Managed all internal and extereal communications for the nonprofit including creating, writing, and editing all marketing content, the website, and social media channels.
- Designed all marketing materials including one-pagers, flyers, postcards, e-newsletters, and brochures.
- Captured photography, videos and testimonials to help tell the story of the next nprofit to stakeholders including donors and parents.
- Coordinated all administrative operations of Genesis FC soccer programs as well as assisting the Executive Director with other programs.
- Planned and executed two key flagship events for the organization including a fundraising gala and a summit.
Owner
Iowa Eats Well
01.2019 - Current
- Ran a successful small business providing fresh produce, baked goods, and jam to Central Iowa.
Senior Marketing Consultant, Home Mortgage Ad Services (Contractor)
Wells Fargo
01.2022
- Managed the flow of hundreds of requests a month for marketing materials coming into the Ad Services department from Home Mortgage Consultants across the country
- Allowed the team to effectively handle the workload by prioritizing requests using a weighted formula
- Completed approximately 70 requests a month which included printed materials, online advertisements, and vanity URLs
- Administered the Builder Lender Credit flier program, checked the statuses of the builders' relationships, and worked with the graphic artist and requesters to layout and finalize the fliers.
Development & Event Planning Coordinator
Prairie Rivers of Iowa
01.2020 - 01.2022
- Planned and executed two new flagship events including a summer fundraiser and a film festival
- Created a new fundraising database of key contact and donors, a fundraising plan, executed multiple fundraising drives, and successfully applied and received community grants.
Story County Liaison
Biden for President Campaign
01.2019 - 01.2020
- Organized local efforts with field directors to represent the campaign in Story County
- Attended weekly meetings briefing Story County Democrats about the campaign's efforts.
Public Relations Manager
Iowa Corn
01.2015 - 01.2018
- Created an effective communications program increasing earned media exposure
- Served as the main media contact and issued all official statements and releases
- Positively positioned the organization in responding to key policy and industry issues
- Integrated content across our communications channel and media-trained all spokespeople.
Freelancer
The Scribe PR
01.2014 - 01.2015
- Developed a portfolio of clients securing them third-party content through media exposure, event execution, and consumer validation
- Tailored messaging, branding, and communications in telling each client’s unique story.
Internal Communications Manager
U.S. Farmers & Ranchers Alliance
01.2012 - 01.2014
- Served as the main external contact to media
- Directed all internal stakeholder communications including updates and reports
- Implemented a communications campaign for the launch of the documentary FARMLAND
- Oversaw the Faces of Farming & Ranching spokesperson program.
Corporate Communications/PR/Brand Reputation Manager
Novus International, Inc.
01.2011 - 01.2012
- Administered all internal and external corporate communications
- Managed the corporate communications staff in producing media materials and ads.
Senior Account Executive, United Soybean Board Account
Osborn & Barr
01.2008 - 01.2011
- Provided day-to-day guidance to the client in public relations, account management, and international marketing
- Interfaced with management overseeing project completion, adhering to budgets and deadlines
- Mentored and provided leadership to the team and direct reports
- Gave strategic counsel to client’s during a media crisis including handling media inquiries and prepping spokespeople.
PR Account Executive, Monsanto Account
Osborn & Barr
01.2004 - 01.2008
- Served as the lead public relations person on the firm’s largest revenue source
- Launched a new YieldGard VT Triple brand with a multi-city event tour.
Education
Bachelor of Liberal Arts and Sciences in Journalism and Political Science -
Iowa State University
Ames, IA01.2000
Skills
- Digital Advertising
- Adobe Creative Suite and Canva
- Project Management
- Trello, Slack, Click Up, Microsoft Teams, and SharePoint
Timeline
Marketing and Communications Manager
Genesis Youth Foundation
01.2023 - Current
Senior Marketing Consultant, Home Mortgage Ad Services (Contractor)
Wells Fargo
01.2022
Development & Event Planning Coordinator
Prairie Rivers of Iowa
01.2020 - 01.2022
Owner
Iowa Eats Well
01.2019 - Current
Story County Liaison
Biden for President Campaign
01.2019 - 01.2020
Public Relations Manager
Iowa Corn
01.2015 - 01.2018
Freelancer
The Scribe PR
01.2014 - 01.2015
Internal Communications Manager
U.S. Farmers & Ranchers Alliance
01.2012 - 01.2014
Corporate Communications/PR/Brand Reputation Manager
Novus International, Inc.
01.2011 - 01.2012
Senior Account Executive, United Soybean Board Account
Osborn & Barr
01.2008 - 01.2011
PR Account Executive, Monsanto Account
Osborn & Barr
01.2004 - 01.2008
Bachelor of Liberal Arts and Sciences in Journalism and Political Science -
Iowa State University