LISA CHANNELL
Ramsey,NJ
Summary
Accomplished executive enhancing quality care programs through strategic planning and execution, fostering team collaboration, and adapting to evolving needs to achieve organizational goals consistently. Skilled in member engagement, conflict resolution, and process optimization with a focus on delivering impactful results. Recognized for strong leadership, reliability, and a results-driven approach. Multi-tasking Manager creating a positive workplace culture and leading high-performing teams.
Overview
35
35
years of professional experience
Work History
Lead Membership Representative
The Valley Hospital
06.2017 - Current
- In charge of membership department and staff for hospital owned comprehensive medical integration fitness center in Bergen County, NJ.
- Duties include monthly sales goals, revenue, retention, budget and marketing development for department.
- Part of the initial start-up team hired to onboard and hire staff.
- Work directly with the marketing department in assisting in the development, coordination and implementation of the annual sales plan and promotion campaigns for the center via in-house, social media, direct mail and print media.
- Work with Director, Medical Fitness and Business Manager in maintaining compliance of policies pertaining to members and member experience.
- Work with medical departments at hospital in transitioning patients to fitness facility to continue continuity of care. Departments are: Physical & Occupational Therapy, Oncology, Cardiac Rehab, Diagnostic Imaging and Ridgewood Orthopedics.
- Lead point person for developing Sales Force CRM Management System for health fitness facility.
- Initiates personnel and department involvement in local civic and service organizations.
- Over 1000 memberships per year since the beginning in 2017.
- Acting Manager on Duty for facility.
- Leadership Academy Recipient 2025. One of 22 of the over 6,000 employees chosen to be mentored by leadership staff to enhance and demonstrate the organization's mission and skills for the organization.
- Conducted regular analysis of membership trends, identifying opportunities for growth and improvement.
Fitness Director
Bolger Fitness Center - YMCA/YWCA Bergen County
02.2015 - 05.2017
- Director of the Bolger Fitness Center, a joint-management partnership between the YMCA of Ridgewood and the YWCA of Bergen County, NJ
- All general management duties including annual budget, supervisor all operations of the fitness center, personal training department, massage department, group fitness and child care.
- Directly meet with the CEOs of both organizations for productivity, finances and approvals.
- Supervise membership sales, client services, facility retention, and report revenue to hit monthly goals.
- Create facility programming for members and community to promote healthcare with seminars and public event initiatives with YMCA and YWCA.
- Championed a culture of continuous improvement by regularly soliciting feedback from members and staff, implementing necessary changes to better serve their needs.
- Led team meetings focused on professional development, sharing best practices, and discussing strategies for overcoming challenges faced in the fitness industry.
- Designed comprehensive wellness initiatives that incorporated nutrition education, stress management techniques, and self-care practices into members'' fitness routines.
- Administrator of social media networking.
Fitness Supervisor / Marketing Coordinator
The Spa at Glenpointe
10.2012 - 12.2015
- Create social media promotions for websites including promotions and trainer highlights.
- Assist Director of Operations and front desk staff in daily operations and functions.
- Lead seminars on new exercise techniques and nutrition topics.
- Introduce new training programs to fitness staff and members.
- Served as a positive role model for both employees and members by consistently demonstrating dedication to personal health and wellness practices.
- Developed comprehensive fitness programs for clients, resulting in increased overall health and wellbeing.
- Implemented targeted marketing strategies to attract new members and increase overall membership numbers.
- Assisted in the coordination of special events such as health fairs, workshops, or seminars to engage the community in wellness activities.
Personal Training & Fitness Manager
Ethos Fitness and Spa
08.2012 - 02.2015
- Manage personal training department.
- Interview and train new hires.
- Develop and implement marketing promotions to educate and promote training staff.
- Create new programs and events for trainers.
- Membership sales.
- Scheduled new members with their fitness assessment and orientation of the club.
Assistant General Manager / Personal Trainer
The Gym Montvale
01.2002 - 01.2010
- Controlled daily operations of fitness facility.
- Managed front desk, sales, daycare and cleaning staff and all monetary business transactions.
- Toured potential clients and closed membership sales. Organized and implemented all training programs for individual, partner and small group classes.
- Collaborated with the General Manager on marketing initiatives to increase brand awareness and drive sales growth.
- Increased customer satisfaction by addressing and resolving concerns in a timely manner.
- Mentored staff members, fostering a supportive work environment that enhanced employee performance and retention.
- Managed team schedule with eye for coverage needs and individual strengths.
- Developed and executed strategies to improve guest experience, resulting in positive customer reviews and increased repeat business.
Broadcast Producer
BBDO Advertising
01.1995 - 01.2000
- Worked directly with the agency creative department to execute radio, television and client corporate broadcast commercials.
- Formulated budgets for production shoots. Supervised casting, music and pre/post edit sessions.
- Negotiated with clients, casting, directors and production companies to successfully implement projects to their final completion staying within the budget parameters.
Producer
Bozell Jacobs Kenyon & Eckhardt Advertising
01.1991 - 01.1995
- Arranged and assisted in television and radio commercials. Directed voice-over and casting sessions in-house for agency clients.
- Implement all financial completion reports for account executives and clients.
- Prepared all paperwork necessary for production shoots including scripts, contact information and legal requirements.
Education
MBA - Healthcare Administration
Farleigh Dickinson University
Teaneck, NJ05-2025
B.S. - School of Communications
William Paterson University
Wayne, NJ01.1988
Undergraduate work - Physical Therapy
Mercy College
Dobbs Ferry, NY01.1996
Skills
- Sales team leadership
- Customer relationship management software
- Cost analysis
- Event coordination assistance
- Proficient in organizing tasks
- Collaborative teamwork
Accomplishments
- Collaborated with executives to achieved on-line presence for organization through effectively helping to implement Salesforce CRM at facility for seamless member and patient communication.
- Used Microsoft Excel to develop patient transition status tracking spreadsheets.
Timeline
Lead Membership Representative
The Valley Hospital
06.2017 - Current
Fitness Director
Bolger Fitness Center - YMCA/YWCA Bergen County
02.2015 - 05.2017
Fitness Supervisor / Marketing Coordinator
The Spa at Glenpointe
10.2012 - 12.2015
Personal Training & Fitness Manager
Ethos Fitness and Spa
08.2012 - 02.2015
Assistant General Manager / Personal Trainer
The Gym Montvale
01.2002 - 01.2010
Broadcast Producer
BBDO Advertising
01.1995 - 01.2000
Producer
Bozell Jacobs Kenyon & Eckhardt Advertising
01.1991 - 01.1995
MBA - Healthcare Administration
Farleigh Dickinson University
B.S. - School of Communications
William Paterson University
Undergraduate work - Physical Therapy
Mercy College
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