Summary
Overview
Work History
Education
Skills
Timeline
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LISA CHUDNOFSKY

Rutherford,USA

Summary

Visionary and results-oriented senior executive with a proven track record of building, scaling, and transforming consumer brands into market leaders. Expertise in developing and executing innovative brand strategies, driving revenue growth, and enhancing brand equity through data-driven insights and authentic storytelling. Passionate about creating meaningful connections with consumers and building high-performing teams.

Overview

26
26
years of professional experience

Work History

Chief Brand Officer

The Vitamin Shoppe
08.2016 - Current
  • Previous roles: VP, Brand, Content, & Creative (2/19-11/23) and VP, Content & Customer Engagement (8/16-2/19)
  • Lead all aspects of brand strategy, content marketing, and communications for specialty retailer of trusted health and wellness solutions.
  • Built and lead in-house creative studio, managing a team of designers, copywriters, content strategists and creators, social media managers, and video producers to deliver all print and digital collateral, as well as organic and paid campaigns.
  • Oversee influencer marketing and community engagement strategies, including launching an expert Wellness Council and virtual nutrition coaching program, and activating 700+ store Instagram accounts, quadrupling the brand's social footprint.
  • Developed and implemented an employee ambassador program, expanding social reach by 900k.
  • Supervise Product Education Team responsible for training 3,200 store associates, ensuring consistent brand messaging and product knowledge.
  • Spearheaded a brand reinvention initiative under new CEO, developing new brand pillars, tagline, and company mission statement to revitalize brand perception.
  • Grew social media engagement by 1260% in the first year, earning a nomination for Social Media Team of the Year by Digiday.
  • Launched and managed a healthy lifestyle blog ("What's Good"), strategically seeding content across marketing channels, resulting in 800k unique monthly visitors (13% organic traffic to vitaminshoppe.com).

Digital Director

Women's Health magazine
11.2014 - 08.2016
  • Led editorial, social media, design, video, and production teams, overseeing all aspects of daily publishing on the website, which reached 16 million unique visitors per month.
  • Partnered with the sales team to pitch branded content to advertisers, developing and executing original sponsorship programs including video series, microsites, and live events.
  • Grew Facebook following by 100% YoY to 6.4mm and Instagram following by 60% YoY to 675k.
  • Evolved editorial voice and content to be more inclusive of diverse audiences, incorporating activism and parenting verticals to broaden readership.

Managing Editor/Executive Producer

MTV Networks
03.2008 - 11.2014
  • Defined the creative vision and editorial voice for MTV.com's Shows channel, focusing on developing relatable content that drove audience engagement.
  • Oversaw the creation, curation, and social media promotion of original and fan-generated content, as well as tentpole event editorial.
  • Created, developed, and produced original digital video franchises, live streams, and after-shows that complemented on-air programming.

Founder

Fine Tuned Content
07.2005 - 03.2008
  • Specialized in custom content creation and community engagement, helping record labels connect authentically with their audiences.

Digital Senior Editor

Time Inc
02.2004 - 06.2005
  • Assigned, wrote, and top-edited daily content for Teen People's six website channels.

Managing Editor

Channel One News/ChannelOne.com
09.2001 - 01.2004
  • Oversaw creation of all website content (articles, videos, and interactive slideshows) that complemented homeroom news program viewed by 8M teens daily.

Writer/Editor

AOL
10.2000 - 08.2001
  • Wrote and edited 50 pieces of content per week for the top-performing Entertainment channel.

Lifestyle Editor

Delia's
06.1999 - 09.2000
  • Assigned and edited lifestyle and relationship content, and wrote daily community newsletters and promotional copy for events and marketing collateral.

Education

Bachelor's Degree - Creative Writing, English

Emory University
Atlanta, GA

Skills

  • Brand Strategy & Management: Brand Architecture, Brand Positioning, Brand Identity, Competitive Analysis, Brand Revitalization
  • Marketing & Communications: Integrated Marketing, Social Media Marketing, Influencer Marketing, Content Marketing, Public Relations, Corporate Communications
  • Creative Direction & Content Creation: Creative Vision, Content Strategy, Video Production, Copywriting, Graphic Design
  • Product Marketing: Product Launches, Product Innovation, Go-to-Market Strategy, Product Education, Product Packaging

Timeline

Chief Brand Officer

The Vitamin Shoppe
08.2016 - Current

Digital Director

Women's Health magazine
11.2014 - 08.2016

Managing Editor/Executive Producer

MTV Networks
03.2008 - 11.2014

Founder

Fine Tuned Content
07.2005 - 03.2008

Digital Senior Editor

Time Inc
02.2004 - 06.2005

Managing Editor

Channel One News/ChannelOne.com
09.2001 - 01.2004

Writer/Editor

AOL
10.2000 - 08.2001

Lifestyle Editor

Delia's
06.1999 - 09.2000

Bachelor's Degree - Creative Writing, English

Emory University

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