Lisa Cook
Dunedin,Florida
Summary
Self-motivated and energetic Car Salesperson with strong sales background and effective relationship building and client retention skills strategically negotiates, closes deals and increases sales. Leverages social media and internet marketing with consistent networking and follow-up to meet aggressive sales quotas while maintaining integrity and providing exceptional customer service. Demonstrates natural sense of urgency and passion for cars and trucks while juggling many initiatives to achieve sales objectives in fast-paced competitive environment.
Overview
13
13
years of professional experience
Work History
Automotive Sales Professional
Benny Boyd Liberty Hill
11.2017 - 03.2024
- Delivered exceptional product presentations, resulting in increased customer confidence and higher sales rates.
- Enhanced customer satisfaction through personalized service and diligent follow-up.
- Conducted thorough market research to stay informed on industry trends and competitor offerings.
- Provided comprehensive after-sales support, addressing any concerns or questions from clients promptly.
- Maintained consistent pipeline of new prospects through networking efforts within local community.
- Offered tailored test-drives based on customer preferences to enhance their decision-making process.
- Negotiated deals skillfully, securing favorable terms for both the buyer and dealership while maintaining high profit margins.
- Increased dealership sales by developing and maintaining strong relationships with clients.
- Utilized CRM software to manage leads, track communication, and improve overall client interactions.
- Boosted repeat business through excellent rapport-building skills, fostering long-term client relationships.
- Assisted clients in selecting appropriate vehicle options by identifying their unique needs and preferences.
- Attended industry conferences and training events, continually refining skills and broadening knowledge base.
- Managed showroom appearance to create inviting environment that showcased available vehicles effectively.
- Implemented targeted promotional campaigns for special events or limited-time offers, driving additional traffic to dealership.
- Leveraged social media platforms to engage potential buyers, promote dealership offerings, and expand brand reach.
- Served as a liaison between customers and service departments, ensuring seamless post-sale experiences.
- Collaborated with finance team to secure optimal financing solutions for customers.
- Facilitated smooth transactions by preparing all necessary documentation in a timely manner.
- Answered telephone and email inquiries from potential customers.
- Negotiated purchase prices and explained sales, warranty, and optional products.
- Closed sales by overcoming objections, asking for sales, negotiating price, and completing purchase contracts,
- Responded to customer enquiries via telephone and email.
- Followed-up on warm Internet leads and responded to customer questions about vehicle availability, price, and options while fielding inquiries from various marketing websites.
- Demonstrated automobiles by explaining characteristics, capabilities, and features, taking test drives and explaining warranties and services.
- Greeted customers on lot and in showroom to answer questions about brand and available inventory.
- Qualified buyers by matching requirements and interests to various car or truck models and discussing finance options.
- Met customers on lot and in showroom to discuss available vehicles and options.
- Completed registration paperwork and sales documentation.
- Increased business 78% in single quarter.
Sales Professional
Auto Liquidators
03.2011 - 03.2017
- Assisted customers with product selection based on individual needs and preferences.
- Enhanced lead generation efforts through strategic prospecting activities targeting high-value prospects in niche markets.
- Developed customized sales presentations tailored to individual client needs, showcasing unique value proposition of our offerings.
- Streamlined sales process, enabling quicker and more efficient transactions for both clients and company.
- Improved brand visibility by creating engaging content for social media platforms and company website.
- Increased sales revenue by developing and implementing effective marketing strategies.
- Collaborated with cross-functional teams to develop innovative product promotions that drove sales growth.
- Leveraged knowledge of industry trends to identify new business opportunities, contributing to company's overall growth strategy.
- Expanded market reach with targeted campaigns, resulting in a higher number of new clients acquired.
- Conducted on-site product demonstrations to highlight features, answer customer questions, and redirect concerns toward positive aspects.
- Spent 38% of work time traveling to connect with customers and demonstrate products.
Education
Associate of Arts - Business And Managerial Economics
Pensacola State College
Pensacola, FLSkills
- Strong negotiation skills
- Data-driven decision-making
- Target Achievement
- Sales process optimization
- Sales strategy development
- Market Research Analysis
- Product Knowledge Expertise
- Closing techniques mastery
- Customer Service
- Negotiations strength
- Competitive
- Goal-Oriented
- Relationship Building
- Sales Conversion
- Goal Setting
Timeline
Automotive Sales Professional
Benny Boyd Liberty Hill
11.2017 - 03.2024
Sales Professional
Auto Liquidators
03.2011 - 03.2017
Associate of Arts - Business And Managerial Economics
Pensacola State College
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