LISA C. RAYMAN
Maplewood,NJ
Summary
Seasoned creative and global business professional with extensive photography and image licensing experience, excelling in visual storytelling, and strategic consulting. Proven track record in enhancing revenue through innovative sales strategies, custom photo solutions, and effective image licensing. Adept at leading teams and managing complex projects, delivering exceptional results in high-pressure environments.
Overview
32
32
years of professional experience
Work History
Owner/Photographer/Creative Director
LRG Photography LLC
New York, NJ, CT, London, Hong Kong, Australia
01.2008 - Current
- Capture headshots, branding, fine art, and family portraits for diverse clients in studio and on-location.
- Execute all studio operations, including sales, marketing, budgeting, and PR.
- Coordinate on-set logistics, including lighting equipment, and camera gear management.
- Perform post-production tasks: editing, retouching, color correction, and file delivery.
- Conduct photography 101 workshops and lessons to educate aspiring photographers.
- Maintain and manage extensive photo archives from all client sessions.
- I served as the chief photographer for SOMA Living Magazine, initiating and capturing cover stories.
- Established a partnership with a women’s clinic in London to provide exclusive maternity and newborn portraits.
Photographer
Artist Photographer
Melbourne, Australia
01.2022 - 07.2022
- Captured custom portraits of families and pets in studio settings.
- Edited and retouched images to enhance visual quality for presentations.
- Created engaging slideshows from session images for Art Director and Sales Manager.
Photo Archive Consultant
Self-Employed
Maplewood, NJ
10.2012 - 06.2016
- Collaborated on brand archaeology projects to curate historical photo archives for Sally Hansen and Caswell-Massey.
- Investigated digital asset management solutions (DAM) to enhance scanning, tagging, and enterprise-wide access for faster retrieval, improving cross-departmental communication.
- Sourced potential buyers for Images of War, specializing in historical video footage.
Photo Syndication/Licensing Manager
Mirrorpix Daily Mirror newspaper photo archive
London, UK
06.2004 - 01.2007
- Established business development practices to monetize dormant 100-year-old historical newspaper photo archive with over 200 million images.
- Collaborated with Photo Archive Director to curate historical content (glass plate and film negatives, prints) for scanning and licensing.
- Initiated revenue-generating projects, including book publishing and commercial licensing of archive photos.
- Managed sales, licensing, syndication, and usage rights for archive photography.
- Liaised with Daily Mirror editorial team to license current photography and articles.
- Designed strategic initiative, 'Archive:LINK,' to repurpose archived photos for news media and anniversaries.
- Negotiated global sale of magazine print collection within archive to Everett Collection in USA.
- Oversaw three Customer Service Representatives to support administrative functions.
National Account Manager
Getty Images
New York, NY
01.2003 - 01.2004
- Developed and executed sales strategies to enhance visibility and boost revenue for custom photo assignments division.
- Traveled extensively across USA to engage clients and generate new business opportunities.
- Facilitated transition towards a unified source for image procurement, integrating stock and commissioned photography.
- Established and secured global partnership with Business Wire, expanding market reach.
Senior Account Executive
Business Wire, Berkshire Hathaway Company
New York, NY
01.1997 - 01.2003
- Account management consultant to corporate and entertainment companies, PR firms, IR firms assisting with global press release and photo distribution to media outlets worldwide.
Syndications and Licensing Manager
Bauer Media Australia/ACP Magazines
New York, NY
01.1994 - 01.1997
- Served as USA representative and liaison for three Australian magazine publications.
- Secured contracts for articles, photographs, and book extracts for Australian publication.
- Collaborated with photo agents and photographers to license and commission photography across USA.
- Primary contact for Australian editorial directors regarding photo requests and assignments.
- Managed commissioned assignments and projects under tight deadlines across international time zones.
- Executed photography for movie premieres, lifestyle events, and MTV Music Awards.
- Coordinated various photography projects to meet diverse publication needs.
Education
BACHELOR OF SCIENCE - Advertising
S.I. Newhouse School of Public Communications
Syracuse, NYSkills
- Photography and visual storytelling
- Studio operations and management
- Lighting techniques and photo editing
- Sales strategy and account management
- Digital asset management
- Image licensing and brand development
- Written communication skills
- Team leadership
- Client relationship management
- Project coordination
- Workshop facilitation
Accomplishments
- GETTY IMAGES EXCELLENCE AWARD, 2003, Getty Images, New York
- ROOKIE-OF-THE-YEAR, 1997, Business Wire, New York
Volunteer Experience
- PHOTOGRAPHER, Isaiah House, 2016-current, East Orange, NJ, Take portraits of residents, staff and events. Help raise awareness and funding for this local community shelter.
- PHOTOGRAPHER, Centre For Refugees, 2019-2022, Hong Kong, Capture refugee portraits creatively to safeguard their identities. Help raise awareness and funding.
Timeline
Photographer
Artist Photographer
01.2022 - 07.2022
Photo Archive Consultant
Self-Employed
10.2012 - 06.2016
Owner/Photographer/Creative Director
LRG Photography LLC
01.2008 - Current
Photo Syndication/Licensing Manager
Mirrorpix Daily Mirror newspaper photo archive
06.2004 - 01.2007
National Account Manager
Getty Images
01.2003 - 01.2004
Senior Account Executive
Business Wire, Berkshire Hathaway Company
01.1997 - 01.2003
Syndications and Licensing Manager
Bauer Media Australia/ACP Magazines
01.1994 - 01.1997
BACHELOR OF SCIENCE - Advertising
S.I. Newhouse School of Public Communications