LISA CREWS
Hendersonville,TN
Summary
Experienced sales, partner engagement, and customer success leader with a demonstrated history of working in the services and IT industry. My success relies heavily on my ability to work through complex issues with strategic solutions. The outcome is adding value to my clients, my team, and my company.
Overview
17
17
years of professional experience
Work History
VP of Client Experience
Innovatis Group
09.2017 - Current
- Managed client organizations for Independent Electrical Contractor's, VMware User Group, Dell Technologies User Group and International Avaya User Group
- Implemented cost-saving measures by conducting thorough financial analysis and identifying areas of inefficiency within the organization.
- Cultivated a high-performance culture within the organization by setting clear expectations for employees at all levels, providing regular feedback, and recognizing achievement.
- Collaborated closely with various department heads on strategic planning initiatives to ensure alignment between organizational goals. Including accounting, sales, marketing, education and customer success.
- Negotiated favorable contracts with vendors, securing advantageous terms for the company while maintaining strong professional relationships.
- Cultivated culture of innovation and collaboration.
- Managed financial, operational and human resources to optimize business performance.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Devised and presented business plans and forecasts to board of directors.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Championed change management initiatives within the organization to ensure smooth transitions during periods of growth or restructuring.
- Introduced process improvements that reduced operational costs while maintaining high-quality standards across all departments.
- Drove digital transformation efforts within the organization by implementing advanced technology solutions that streamlined workflows and improved customer experience.
Sales and Partner Engagement Director
Innovatis Group
01.2017 - 01.2019
- Launched automation tools across the sales team driving efficiency within the day-to-day activity, increasing forecasting accuracy within +/-5% and exceeding targets for 4 consecutive years
- Led a team of 15 sales, operations and fulfillment team members driving over $12M in sponsorship sales for multiple Forbes Fortune 500 technology companies including VMware, Dell, Avaya and Canon
- Created partner engagement programs building incremental inventory, increasing partnerships by 25% and closing 10% additional revenue
- Managed, hired, and trained high performing global sales and support team while maximizing profitability by setting performance benchmarks for customer service, cost control, revenue, and profits
- Worked across organizations to build and exceed KPIs associated with customer growth, engagement, and marketing activations within client user group
- Developed relationships with key executive stakeholders to build program awareness within their company as well as become a trusted advisor to grow their user base
Director of Sales and Customer Success
ServiceSource International
01.2008 - 01.2017
- Managed client sales and retention organization for VMware, Google, Rockwell Automation, Avaya and Telus
- Built relationships with executive level clients, distributors, and resellers
- Global sales leader for Cross-Sell/Up-Sell program creating strategic growth by 22X's historical performance
- Led team of 50+ including managers, sales reps, and sales ops to success through driving $1B in renewals business while exceeding growth and target expectations
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Leveraged data-driven insights to adjust sales strategies in real-time, adapting to shifting market demands and competitive landscapes.
Education
Accounting - Accounting
Georgia Southern University
Statesboro, GaSkills
- Executive Level Relationship Building
- Communication Style Focused on Performance and Business Insights
- Results Oriented
- Customer Focused
- KPI Track Record
- Digital Transformation
- Strategic Planning
- Business Development
- Performance Improvement
- Revenue Generation
- Organizational Development
- Operations Management
- Cross-functional team leadership
- Innovation management
- Business Planning
- Financial Acumen
Accomplishments
- Consecutively exceeded Quota 2008-2023
- Received Sales Leader Above and Beyond Award for three consecutive years
- Created and delivered Emerging Leaders Training: Coaching, Presentations and Difficult Conversations
- Conducted Channel Sales Cloud training for client, distributors, and internal team
- Executive Sponsor for Veteran Support Group
- Graduated with Honors from US Navy Military Engineman A School and Education in Boot Camp
Militaryexperience
United States Navy, San Diego, California, EN4, Engine Man, Stationed on the USS Boxer LHD-4 Engineering Department: Oversee the maintenance of all hydraulic equipment on vessel, stand watches and team lead on firefighting team.
Timeline
VP of Client Experience
Innovatis Group
09.2017 - Current
Sales and Partner Engagement Director
Innovatis Group
01.2017 - 01.2019
Director of Sales and Customer Success
ServiceSource International
01.2008 - 01.2017
Accounting - Accounting
Georgia Southern University
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