LISA DELLIACONO
Orlando,FL
Summary
Goal-oriented marketing and business development expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. A performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 10+ years of progressive experience in B2B industrial marketing and expertise in trade show management.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Trade Show Director & Chief Marketing Strategist
LMD POWER MARKETING
Orlando, FL
08.2016 - Current
- Oversee and manage client projects that range from newly designed websites, rebranding and all marketing related projects.
- Coordinate, manage and participate in over 200 trade shows annually, both domestic and international.
- Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management.
- Oversee social media marketing strategy and content marketing while managing 3rd party contractors.
- Provide outsourced power generation marketing services and PR support for companies in the Power Generation, Utilities and related industries.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading B2B partners.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Continually maintained and improved company's reputation and positive image in markets served.
- Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Developed insights on marketing campaigns to assess performance against goals.
- Represented company and promoted products at conferences and trade association meetings.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Generated new business with marketing initiatives and strategic plans.
- Collaborated with company departments to develop new strategies to capitalize on emerging customer and market trends.
- Devised SWOT analysis to create and execute business plan supporting achievement of established quotas.
- Evaluate company weaknesses, develop a marketing and sales strategy to increase profits.
Director of Marketing
POWER SERVICES GROUP, PSG
Ft. Myers, FL
10.2016 - 12.2017
- Provided marketing strategy and consulting
- Successfully implemented and launched a branding & re-branding project that involved the re-branding of three legacy companies (Turbine Generator Maintenance, Airco, and Orbital Energy Services) under a new parent company (PSG) and taking all four companies successfully to market
- Managed the development, creation, and launch of four new company websites
- (www.powerservicesgroup.com) SEO (Search Engine Optimization) Developed lead generation techniques with content marketing
- Aligned marketing budgets
- Managed trade-show logistics (plan, coordinate, execute, implement lead Gen Techniques) Vendor management
- Managed PPC (Pay Per Click) Social media management
- Creative development (creating a new online presence to collateral development) LinkedIn marketing.
Director of Marketing
GAS TURBINE CONTROLS, GTC
Hawthorne, NY
11.2014 - 07.2016
- Developed, managed and executed strategic marketing initiatives for market development, business development support, corporate communications and public relations to communicate value to the controls and excitation systems market
- Duties include marketing budget management, product marketing, vendor management, and resource allocation across domestic and global offices
- Led a successful re-branding of the company's visual identity and website followed by a revamping of its online marketing and communication strategies to enhance GTC's brand footprint across all markets
- Active participant in Power-Gen in the U.S., Europe and Asia as well as niche turbine user groups and trade-shows worldwide to launch products worldwide and generate qualified interest (leads)
- Served as internal advisor, working closely with engineers, techs and R&D to develop marketing solutions
- Preserved brand integrity by monitoring the consistency and quality of marketing content
- Coordinated and participated in promotional activities and trade shows
- Coordinated art and graphics creation for effective merchandising
- Developed and implemented campaigns for email, online advertising, search engines and direct mail
- Provide outsourced power generation marketing services and PR support for companies in the Power Generation,
- Utilities and related industries
- Provide clients with branding services that range from newly designed websites, custom logo design with original artwork, stationery design, and promo items such as apparel and promo items
- Coordinate, manage and participate in trade shows
- Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management
- Oversee social media marketing strategy and content marketing.
Director of Marketing
TURBINE CONTROL & EXCITATION GROUP
Denver, CO
01.2014 - 01.2015
- Implemented multi-channel marketing strategies for product launch and marketing, budgeting, sales support, advertising, and public relations-including digital marketing
- Efforts concentrated in motivating an increase in TC&E's reach into the power generation and turbine users market, both in the U.S
- And across the globe
- Managed marketing vendors, advertising and PR agency relationships, and developed innovative initiatives to create awareness and deliver key marketing messages to turbine managers, users and power generation companies
- Collaborated with technical, engineering and research & development staff to identify trends and develop specific strategies to meet business development needs
- Cultivated effective partnerships with engineering, marketing, sales and customer support staff
- Coordinated, managed, and participated in promotional activities and trade shows.
Marketing Manager
TURBINE TECHNOLOGY SERVICES CORP, TTS
Orlando, FL
02.2009 - 01.2014
- Effectively planned and executed an annual marketing plan, overseeing marketing budgets and managing relationships with agencies to create branding and marketing communications programs and marketing collateral- including the company website, internet marketing programs and social media
- Interaction with engineering staff was essential in connecting to the B2B market needs of organizations in the power generation and utilities industries
- Served as internal advisor, working closely with engineers, techs and R&D to develop marketing solutions
- In 2011, Ms
- Delliacono launched TTS' spare parts division, which had grown and led to an increase in revenue of over $500,000 globally for the company in the first year of launching, thanks to her marketing efforts- including aggressive SEO and PR initiatives to introduce the division to the marketplace
- Developed marketing content such as blogs, promotional materials and advertisements for social media
- Managed development of 30 press releases and for event announcements and public relations efforts
- Collaborated with designers and the editorial team on marketing materials.
Director of Marketing
FLORIDAYS RESORT ORLANDO
Orlando, FL
01.2005 - 02.2009
- Responsible for marketing a multi-million-dollar Luxury Condominium Resort in the heart of Orlando's hospitality corridor as a world-class destination resort for families and business travelers
- Additional responsibilities included development of marketing programs for domestic and international markets, supporting resort sales efforts.
Director of Sales and Marketing
WORLDQUEST ORLANDO RESORT / JORDAN DEVELOPMENT GROUP
Orlando, FL
01.2004 - 01.2005
- Responsible for the development of marketing initiatives and sales process for a destination resort in Orlando,
- Florida
- Directly support the strategic development and tactical execution of marketing programs
- Oversee programs from inception to completion including, lead generation, outbound/inbound communications, online advertising, email campaigns, promotional offers, website content development, SEM (Search Engine Marketing), webinars, event management, press and media relations.
Education
Bachelor of Arts -
Pensacola State College
2001
Skills
- Internet marketing business development
- Digital media marketing
- Revenue generation strategies
- Email marketing Content marketing
- Competitive and strategic planning
- Marketing and training
- Trade-show management
- Project Management
- Event Logistics Management
- Marketing Strategy Development
- Global Sales and Marketing
- Campaign Performance Tracking
Certification
Google AdWords Certification
HubSpot Academy: Inbound Marketing Certification
Power-Gen International - Specialized Marketing, Sales & Communication Techniques to the Power Generation
Market
Essentials of Marketing - Understanding Marketing Impact on Generating Profits - University of Central Florida
Additional Information
- Attended and managed marketing logistics for over 350 trade shows and conventions in the U.S., and Internationally in the engineering sector. Consisted of exhibit design development & management of budgets. Managed vendors including exhibit build, development of lead generation strategy, collateral development, contract negotiations, travel logistics, etc. Successfully implemented and launched a branding & re-branding project for a 130-million-dollar engineering firm that involved the re-branding of three legacy companies under a new parent company and taking all four companies successfully to market. Successfully operated and managed the first female owned marketing firm in the power, oil and gas industries offering "one stop" marketing services. Professional Summary Successfully operated a growing marketing firm and promotional products company. Ms. Delliacono is a highly skilled marketing professional with over ten years’ experience with a broad understanding in all aspects of successful marketing including advertising, public relations, event planning, email marketing, website design and trade-show management. In addition to vendor management, contract negotiations, branding & re-branding, social media and budget management. Additionally, Ms. Delliacono excels in managing multiple projects concurrently with strong detail, problem solving, and follow-through capabilities. Adept at assessing needs, generating options, and implementing solutions in collaboration with clients. Highly skilled in tracking details, communicating deadlines, and following-up with internal and external partners to ensure on-time completion within budget. Ability to travel up to 60%.
Timeline
Director of Marketing
POWER SERVICES GROUP, PSG
10.2016 - 12.2017
Trade Show Director & Chief Marketing Strategist
LMD POWER MARKETING
08.2016 - Current
Director of Marketing
GAS TURBINE CONTROLS, GTC
11.2014 - 07.2016
Director of Marketing
TURBINE CONTROL & EXCITATION GROUP
01.2014 - 01.2015
Marketing Manager
TURBINE TECHNOLOGY SERVICES CORP, TTS
02.2009 - 01.2014
Director of Marketing
FLORIDAYS RESORT ORLANDO
01.2005 - 02.2009
Director of Sales and Marketing
WORLDQUEST ORLANDO RESORT / JORDAN DEVELOPMENT GROUP
01.2004 - 01.2005
Bachelor of Arts -
Pensacola State College
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