Lisa Demarest, CMP

• Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations.
• Enhanced brand recognition by fostering relationships with preferred hotel, travel and event agency partnerships.
• Created hospitality vendor and hotel partner database.
• Tracked and reported on budgets & ROI of wine sales and allocation sign ups after events.
• Negotiated pricing and budgets with preferred event and hospitality vendors
• Worked closely with Director and colleagues to innovate & evolve TRH tasting experiences.
• Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.
• Showed understanding of customer's personal style and preferences when hosting wine experiences.
• Communicated product information with confidence and educated guests about Kistler history and wine products leading to increased interest and sales conversions.
• Developed lasting connections with industry professionals through networking at conferences, workshops, and other relevant gatherings.

• Promoted to Brand Ambassador within 3 months of being hired.
• Handled high-pressure situations with composure, effectively managing large parties or unexpected guests.
• Hosted worldwide guests with utmost hospitality and grace representing the brand.
• Created a beautiful experience for guests, to educate and engage them with wines and brand.
• Converted 99% of new visiting guests into Allocation List members. Used consultative techniques for additional onsite wine sales.
• Learned & become proficient at Tock Reservations and Rainbow (Kistler proprietary CRM)
• Engaged with customers in person, via phone and email.
• Provided exceptional customer service by attentively listening to guest needs and promptly addressing any concerns or issues.
• Contributed to team success through effective communication and cooperation with coworkers and management.
• Completed certifications in Alcohol Service, Food Safety Service, Sexual Harassment Training & CPR

Created and sold extraordinary wine country customer experiences. Networked and aligned strategies with local Sonoma luxury hotel properties and vendors to create strong partnerships. Continuously researched and sought out new vendors, venues and activities to create one of a kind client experiences.

Notable Accomplishments:

• Built destination sales territory in 5 months from scratch to over $1MM in revenue using strong negotiation & persuasion skills
• Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity
• Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Handled customer relations issues, enabling quick resolution, and client satisfaction

Work closely with Winemaker and Brand Manager to create engaging and educational wine tasting experience for guests. Learned winery history, winemaker style and all tasting notes and background history of all wines currently on tasting menu and for purchase.

Notable Accomplishments:

• Greeted tasting room visitors and answered questions with enthusiastic attitude and professionalism.
• Poured wines according to quality and service standards.
• Managed tasting room inventory.
• Maintained tasting room retail area and created merchandise displays
• Assisted in managing wine club shipment
• Used Commerce 7 and other software POS tools to create documents, track sales and other communications.

Built relationships and executed business development strategies for company growth, oversaw the implementation of our clients' projects and nurtured and grew current and new client relationships.

Notable Accomplishments:

• Engaged by George P. Johnson as Senior Producer for Salesforce Dreamforce 2019. Directed Field Station Program/Events for specific client product line with $300K+ budget. Supervised diverse team of creative designers, fabrication artists, graphics, AV/IT, sponsors, vendors and union labor to produce environment and program from client concept to live event.
• Produced unique and engaging VIP customer event in Las Vegas that facilitated healthcare data client obtaining a $10M+ sales deal of their software product.
• Achieved 10% cost reduction of $1M budget for large medical device conference through aggressive contract negations with venues, vendors and sponsors.
• Hired and managed employees to maximize productivity while training staff on best practices and protocols
• Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership

Directed and coordinated daily operational aspects of a $500K sales revenue -producing corporation focused on meeting and event management for global corporate clients. Served as primary point of contact for clients such as international divisions of Microsoft and Roche. Built and cultivated long-term quality relationships with vendors and partners to provide total satisfaction as well as to generate referrals and repeat business.
Notable Accomplishments:

• Increased company revenues by 50% for Microsoft Germany projects at Microsoft Worldwide Partner Conference year over year.
• Aggressively negotiated multiple year hotel contracts for large medical device company yearly Users Meeting gaining client large year over year cost savings and lower attrition rates for program.
• Instrumental in presenting event marketing solutions to management of various Fortune 500 and 1000 companies.
  

Provided exemplary meeting and event management for many Fortune 500 and 1000 companies such as Roche, UBS Financial Services, and AT&T on various projects throughout North America. Orchestrated meetings, events, tradeshows, and global advisory boards for attendees ranging in size from 20 to 600 individuals. Fostered positive working attitude and mentored teams to produce superior events and under budget meetings with high ROI for clients.
Notable Accomplishments

• Diligently managed meeting and event planning firm focusing on organizing senior level meetings and events for corporate clients throughout United States.
• Initiated development of business infrastructures as well as goals and strategies to achieve corporate goals and objectives.
• Provided quality customer driven service to clients such as Roche Diagnostics, UBS Financial Services, and AT&T received accolades from C level executives.