Dynamic business co-owner with a proven track record at Frostie Freeze, Inc., driving customer engagement through strategic communications and impactful marketing campaigns. Skilled in financial reporting and team leadership, I fostered community partnerships and enhanced internal communications, resulting in measurable growth and improved operational efficiency.
Hi, I’m
Lisa Deschaine
L’Anse,MI
Summary
Overview
17
years of professional experience
Work History
Frostie Freeze, Inc.L’Anse, USA
Business Co-Owner
10.2009 - 12.2024
Job overview
- Executed marketing strategies to enhance brand visibility and profitability, achieving measurable growth in customer engagement.
- Led internal and external communications to promote brand initiatives and foster community partnerships.
- Created social media content and promotional materials for local outreach and seasonal campaigns.
- Monitored cash flow levels regularly in order to maintain liquidity position of the organization.
- Prepared monthly reports on sales activities and performance metrics for senior management review.
- Established strong collaborations with community organizations, vendors, and local media to align messaging.
- Directed team communications and training to ensure consistent brand messaging across all channels.
- Oversaw development of internal communication systems and staff onboarding programs for improved efficiency.
- Implemented procedures for training new staff members in order to ensure a smooth transition into their roles.
- Managed payroll operations including calculating employee salaries and taxes as well as processing payments accurately.
MauricesHoughton, USA
Sales Manager
11.2016 - 04.2017
Job overview
- Collaborated with marketing and merchandising teams to execute brand campaigns and visual displays.
- Conducted regular meetings with staff members to review goals and objectives.
Aurora Borealis ResortSkanee, MI
Hospitality
04.2010 - 11.2012
Job overview
- Ensured all guests received outstanding hospitality services at all times.
Abercrombie & FitchAppleton, USA
Marketing Intern
06.2008 - 10.2009
Job overview
- Enhanced brand storytelling via impactful in-store merchandising and customer engagement.
Education
Yale UniversityNew Haven, CT
Certificate from Financial Markets
06-2025
University Overview
Michigan Technological UniversityHoughton, MI
Bachelor of Science from Business Administration, Marketing & Art
05.2008
University Overview
Skills
- Strategic communications planning
- Content development
- Internal and external communications
- Brand voice and messaging
- Team leadership
- Media relations
- Copywriting and editing
- Marketing campaigns
- Market analysis
- Financial reporting
- Communication skills
- Professional networking
- Microsoft Office, Canva
- Employee training
- Verbal and written communication
- Customer service
Languages
Languages
- English, Fluent
- Spanish, Beginner
Languages
English
Native/ Bilingual
Spanish
Limited
References
References
References available upon request.Timeline
Sales Manager
Maurices
11.2016 - 04.2017
Hospitality
Aurora Borealis Resort
04.2010 - 11.2012
Business Co-Owner
Frostie Freeze, Inc.
10.2009 - 12.2024
Marketing Intern
Abercrombie & Fitch
06.2008 - 10.2009
Yale University
Certificate from Financial Markets
Michigan Technological University
Bachelor of Science from Business Administration, Marketing & Art
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