Lisa Deschaine
L’Anse,MI
Summary
Dynamic business co-owner with a proven track record at Frostie Freeze, Inc., driving customer engagement through strategic communications and impactful marketing campaigns. Skilled in financial reporting and team leadership, I fostered community partnerships and enhanced internal communications, resulting in measurable growth and improved operational efficiency.
Overview
17
17
years of professional experience
Work History
Business Co-Owner
Frostie Freeze, Inc.
L’Anse, USA
10.2009 - 12.2024
- Executed marketing strategies to enhance brand visibility and profitability, achieving measurable growth in customer engagement.
- Led internal and external communications to promote brand initiatives and foster community partnerships.
- Created social media content and promotional materials for local outreach and seasonal campaigns.
- Monitored cash flow levels regularly in order to maintain liquidity position of the organization.
- Prepared monthly reports on sales activities and performance metrics for senior management review.
- Established strong collaborations with community organizations, vendors, and local media to align messaging.
- Directed team communications and training to ensure consistent brand messaging across all channels.
- Oversaw development of internal communication systems and staff onboarding programs for improved efficiency.
- Implemented procedures for training new staff members in order to ensure a smooth transition into their roles.
- Managed payroll operations including calculating employee salaries and taxes as well as processing payments accurately.
Sales Manager
Maurices
Houghton, USA
11.2016 - 04.2017
- Collaborated with marketing and merchandising teams to execute brand campaigns and visual displays.
- Conducted regular meetings with staff members to review goals and objectives.
Hospitality
Aurora Borealis Resort
Skanee, MI
04.2010 - 11.2012
- Ensured all guests received outstanding hospitality services at all times.
Marketing Intern
Abercrombie & Fitch
Appleton, USA
06.2008 - 10.2009
- Enhanced brand storytelling via impactful in-store merchandising and customer engagement.
Education
Certificate - Financial Markets
Yale University
New Haven, CT06-2025
Bachelor of Science - Business Administration, Marketing & Art
Michigan Technological University
Houghton, MI05.2008
Skills
- Strategic communications planning
- Content development
- Internal and external communications
- Brand voice and messaging
- Team leadership
- Media relations
- Copywriting and editing
- Marketing campaigns
- Market analysis
- Financial reporting
- Communication skills
- Professional networking
- Microsoft Office, Canva
- Employee training
- Verbal and written communication
- Customer service
Languages
- English, Fluent
- Spanish, Beginner
Languages
English
Native/ Bilingual
Spanish
Limited
References
References available upon request.
Timeline
Sales Manager
Maurices
11.2016 - 04.2017
Hospitality
Aurora Borealis Resort
04.2010 - 11.2012
Business Co-Owner
Frostie Freeze, Inc.
10.2009 - 12.2024
Marketing Intern
Abercrombie & Fitch
06.2008 - 10.2009
Certificate - Financial Markets
Yale University
Bachelor of Science - Business Administration, Marketing & Art
Michigan Technological University
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