Lisa Durnell
Birmingham,Michigan
Summary
Experienced, results driven professional with 15+ years of experience leading market intelligence and customer demand planning efforts and managing teams of demand planning analysts. Strong analytical and organizational skills and leadership abilities, committed to building strong partnerships and driving success.
Overview
34
34
years of professional experience
Work History
Market Intelligence Manager, North America
Vitesco Technologies
01.2023 - Current
- Analyze potential market and product gaps across the company's new and existing portfolio along with value added products
- Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition
- Prepare market studies on products, developing technologies and market trends
- Prepare monthly market projection presentations for Senior Management / Business Development Team
- Prepare quarterly North American Newsletter to include market updates and projections for the industry / region
- Monitor costs and key material fluctuations inclusive of internal/external factors and logistics
- Manage all outside data source subscriptions for the region.
Manager Sales Forecasting, North America
Vitesco Technologies
10.2018 - 01.2023
- Responsible for the annual operating budget and Customer Demand Planning, 36 month rolling forecast by part number for the Electrification Division including €3.5 Billion Euro in annual revenue for all customers and all production plants world-wide, using SAP for production planning and the ordering of raw material for production
- This forecast includes awarded business, new projects, targeted business (business being quoted, not yet awarded), all pricing and all planning in the central SAP system
- Facilitate monthly forecast review meetings for all 17 production plants world-wide
- Build close working relationships with sales and plant personnel including logistics and material planners to help drive best practice standards and processes
- CDP Champion – Expert Customer Demand Planning liaison between NA Analysts and Central Team in Germany
- Attend bi-weekly meetings, roundtable discussion, heavily involved in training, testing and system development by offering feedback, solutions, and ideas for future system development
- Responsible for the annual engine forecast
- This includes the collection and analysis of customer data and outside market intelligence to determine all engine content for all vehicles produced by each OEM for NA customers, globally, in preparation for the annual operating budget each year
- Responsible for KPI reporting for the Electrification Division prepared and distributed monthly to the Customer Segment Heads and Head of Business Development Market & Strategy
- Attend weekly meetings with Market & Strategy head along with Sales to evaluate key indicators, including market conditions, sales projections, and emerging opportunities based on competitive analysis
- Responsible for external market intelligence
- Manage subscriptions, distribute to region, attend conferences
- Attend weekly meetings with Market & Strategy Global head along with Sales to evaluate key indicators, including market conditions, sales projections, and emerging opportunities based on competitive analysis
- Manage two direct reports
- Responsibilities include mid-year and year-end reviews, development, coaching, salary planning, and assistance with day-to-day job responsibilities as needed.
Manager Sales Forecasting, Powertrain Division
Continental Automotive Systems
09.2012 - 10.2018
- Manage one direct report
- Responsibilities include mid-year and year-end reviews, development, coaching, salary planning, and assistance with day-to-day job responsibilities as needed
- Team Lead for (10) NA CDP Planners located in Auburn Hills, Michigan and Deer Park, Illinois
- Daily activities include training, coaching and assistance as needed with day-to-day job responsibilities
- Responsible for the annual operating budget and Customer Demand Planning 36 month rolling forecast by part number for the Powertrain Business Unit, Engine System Division including (€1.7 Billion Euro in Revenue) for Customer Segment NAFTA which includes: Ford, FCA, GM and Commercial Vehicles for all Continental Production Plants world-wide
- This includes the development of an annual forecast by part number that is analyzed and adjusted each month, as it is stored within a “live” system utilized by the plants for production planning and the ordering raw material for production
- Hold monthly volume review meetings “VRM’s” with 15 Continental production plants world-wide
- Build close working relationships with Sales and Plant personnel including Logistics and Material Planners to help drive best practice standards and processes across the business unit
- CDP Champion – Expert CDP Planner acting as liaison between NA CDP Planners and Central CDP Team in Frankfurt
- Attend bi-weekly meetings, roundtable discussion, heavily involved in training, testing and system development by offering feedback, solutions, and ideas for future system development
- Responsible for Engine Roadmap forecast
- This includes the collection and analysis of customer data to determine all engine content for all vehicles produced by Ford, GM and FCA world-wide in preparation for the Engine Systems Budget each year
- Responsible for KPI reporting for the Powertrain Business Unit, Engine System Division prepared and distributed monthly to the Powertrain Customer Segment head and Head of Market & Strategy
- Attend weekly meetings with Market & Strategy head along with Sales to evaluate key indicators, including market conditions, sales projections, and emerging opportunities based on competitive analysis.
Sr. Sales Forecasting Analyst
Continental Automotive Systems
08.2007 - 08.2012
- Solely responsible for the creation of an Excel based forecasting tool
- This “Master” Excel spreadsheet developed for company wide use, was created to provide more up to date volume and revenue information at a part number level more often, eliminate time constraints and the need to do mass inputs into SAP
- This tool now allows all Forecasters to provide product lines with “Latest Views” including the most up to date pricing and volume information as requested, not just twice per year with the Five-Year Strategic Plan and Operating Budget
- Responsible for the Five-Year Strategic Planning for Ford Motor Company EBS components including Wheel Speed Sensors ($11 Million in revenue), HECU’s ($137 Million in revenue) and Sensor Clusters ($24 Million in revenue) and Foundation ($330 Million in revenue) for all OEM’s, completed annually
- This includes new projects, targeted business (business being quoted, not yet awarded), all pricing and all planning in the system
- Responsible for the annual Operating Budget for Ford Motor Company EBS components including Wheel Speed Sensors, HECU’s and Sensor Clusters and Foundation for all OEM’s, completed annually
- This includes new projects, targeted business, all pricing, and all planning in the system
- Responsible for Customer Committed Volume reporting for Ford Motor Company EBS components including Wheel Speed Sensors, HECU’s and Sensor Clusters and Foundation for all OEM’s
- This information is utilized by the plants to plan production
- Responsible for Light Vehicle Production forecast for Ford, Chrysler and Honda
- This includes data collection and analysis of projected production volumes
- Attend monthly team LVPF meetings to provide input and updated information to the team
- Responsible for Sales Price Analysis for all part numbers for responsible product lines
- Responsible for Current Demand Planning (18- Month rolling forecast by part number) utilized by our plants for the Ford Motor Company EBS components and the Foundation product line for all OEM’s
- This includes the development of a forecast by part number that is analyzed and adjusted each month, as it is stored within a “live” system utilized by the plants for ordering parts for production.
Sales Forecasting Analyst
Continental Automotive Systems
10.2005 - 07.2007
- Responsible for the Five-Year Strategic Planning for all OEM’s all of Wheel Speed Sensors ($90 Million in revenue), Brake Hoses ($34 Million in revenue) and Electronic Air Suspension ($39 Million in revenue), completed annually
- This includes new projects, targeted business, all pricing and all planning in the system
- Responsible for the annual Operating Budget for all OEMs for Wheel Speed Sensors, Brake Hoses, and Electronic Air Suspension, completed annually
- This includes new projects, targeted business, all pricing and all planning in the system
- Responsible for Customer Committed Volume reporting for Wheel Speed Sensors
- This information is utilized by the plants to plan production
- Responsible for Current Demand Planning (18- Month rolling forecast by part number) utilized by our plants for the Foundation product line for all OEM’s
- This includes the development of a forecast by part number that is analyzed and adjusted each month, as it is stored within a “live” system utilized by the plants for ordering parts for production.
International Billing Manager
Global Crossing
12.1997 - 02.2000
- Managed the Billing Teams in our London, England and Southfield, Michigan offices, splitting my time between both locations
- Responsible for the development of the Billing Team in our London office, including all recruitment, training and development for a team which consisted of a manager, an assistant manager and two financial analysts
- Managed revenues exceeding £10 mill/month for all European Wholesale and Carrier products
- Involved in the implementation process of new global products (Europe, Asia and Latin America)
- Played a key role in the migration of a new automated billing system
- Attended strategic meetings with the Senior Management Team and had an involvement in building strong commercial relationships
- Part of a “trouble shooting” team (both internal & external consultants) involved in the recovery of all unbilled revenue
- Responsible for reducing the monthly invoicing cycle from 28 days to 4 days
- Responsible for establishing and evaluating processes to improve operational efficiency
- Increased the accuracy and timeliness of billing, resulting in a 75% reduction of credit notes issued
- Developed integrity, audit and rate verification processes and procedures
- Created and maintained billing databases
- Worked with key areas of the business to improve and establish processes within the billing dept
- Verified and prepared traffic data for monthly and ad-hoc management reports as well as customer queries
- Prepared various financial/management reports for the Sr
- Management Team as needed.
Sr. Financial Analyst
Mid-com Communications
07.1997 - 12.1997
- Responsible for the development of a Finance Team in Southfield, Michigan location, as headquarters moved from Seattle, Washington
- Prepared and analyzed financial, statistical and analytical reports
- Responsible for the development of all special billing reporting
- Streamlined Billing processes
- Maintained and analyzed monthly budgets.
Financial Analyst, General Motors Account
EDS
01.1995 - 07.1997
- Prepared and analyzed financial, statistical and analytical reports for the EDS/ General Motors Engineering Account
- Responsible for Site Computer Support Account (Revenue: $15.8 million)
- Conducted Risk Analysis on new business proposals and existing contracts
- Developed internal billing agreements between EDS internal customers and maintained these billings monthly
- Interacted with team members and account managers daily conducting account operations
- Forecasted account activity monthly and analyze income and profit variances to target
- Special projects as necessary.
Financial Analyst
FTD
08.1992 - 01.1995
- In addition to the responsibilities, I had in my role as an accountant, I took on the following responsibilities: Developed financial models based on different business scenarios presented to the FTD Board of Directors in determining a merger with an outside investor
- Five Year Strategic Business Planning, involving projections for profit and loss statements, capital expenditures, cash flow statements, equity statements, and balance sheets for FTD and all subsidiaries.
Accountant
FTD
10.1989 - 08.1992
- Responsible for developing and maintaining annual budgets for (17) divisions and specific accounts on an Association wide basis, including capital expenditures
- Responsible for developing all manpower related budgets (head count, salaries, benefits, and payroll taxes)
- Responsible for the development of the annual operating forecast
- Maintained and analyzed forecast monthly, through interaction with division directors
- Analyzed financial statements and prepared comments, including graphics, on a monthly basis as part of a departmental variance reporting on a monthly basis
- Constructed various schedules and reports to assist in year-end audit
- Assist with expense report audits
- Developed financial reports using the Integral General Ledger System
- Ad-hoc reporting as needed.
Education
Bachelor of Business Administration - Finance
Walsh College of Accountancy and Business Administration
04.1989
Skills
- Proficient in SAP, Microsoft Office
- Business Development
- Risk Assessment
- Financial Data Analysis
- Intelligence Analysis
- Trend forecasting
- Market Analysis
- Industry Research
- Process Improvement
- Business Analysis
- Forecasting and planning
- Critical Thinking
- Customer Insights
- KPI Tracking
References
Available upon request.
Timeline
Market Intelligence Manager, North America
Vitesco Technologies
01.2023 - Current
Manager Sales Forecasting, North America
Vitesco Technologies
10.2018 - 01.2023
Manager Sales Forecasting, Powertrain Division
Continental Automotive Systems
09.2012 - 10.2018
Sr. Sales Forecasting Analyst
Continental Automotive Systems
08.2007 - 08.2012
Sales Forecasting Analyst
Continental Automotive Systems
10.2005 - 07.2007
International Billing Manager
Global Crossing
12.1997 - 02.2000
Sr. Financial Analyst
Mid-com Communications
07.1997 - 12.1997
Financial Analyst, General Motors Account
EDS
01.1995 - 07.1997
Financial Analyst
FTD
08.1992 - 01.1995
Accountant
FTD
10.1989 - 08.1992
Bachelor of Business Administration - Finance
Walsh College of Accountancy and Business Administration