Summary
Overview
Work History
Education
Skills
Timeline
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Lisa Echenthal

Montrose,USA

Summary

Results-driven professional with 27+ years of experience in the book industry, spanning buying, merchandising, inventory management, and business development. Proven track record of managing complex projects, analyzing market trends, and building strong publisher relationships to drive revenue growth. Expertise in identifying opportunities, developing strategic plans, and leading cross-functional teams to achieve key business goals, currently focused on partner onboarding and performance analysis

Overview

34
34
years of professional experience

Work History

Business Development Manager

Open Road Integrated Media
New York, USA
08.2021 - Current
  • Managed the seamless onboarding of over 50 new publishers into the Ignition program, leading to more efficient workflows and enhanced communication between internal Marketing and Production departments, reducing the need for extensive back-and-forth communication.
  • Served as a key conduit between client publishers and internal Marketing, Production, and Finance teams. Proactively researched and resolved errors or discrepancies.
  • Conducted in-depth business reviews and title performance analyses for clients, identifying key sales trends. Providing actionable recommendations and strategic methods to improve their market outlook.
  • Collaborated closely with the Marketing team to establish accurate baseline sales figures for each Ignition title, reflecting historical sales patterns.
  • Oversaw the monthly sales reporting process for Ignition publishers, collaborating closely with the Finance team to ensure data accuracy and timely delivery. Customized reports for select publishers based on their specific needs, providing tailored insights into their performance.

Publishing Consultant

Lisa Echenthal
New York, USA
07.2020 - Current
  • Conducted comprehensive quantitative and qualitative analyses of publisher performance, including sales data, competitor benchmarking, and market share analysis, to provide a clear and data-driven understanding of their current market position within specific categories.
  • Leveraged Bookscan data to analyze and identify both existing and emerging market trends, providing publishers with critical insights to inform their acquisition and publishing strategies, as well as pinpointing potential opportunities for new product development.
  • Identified key branding opportunities for publishers by recommending strategies to leverage existing brand assets for broader market reach and pinpointing potential collaborations and partnerships to enhance brand visibility and recognition.

Buyer

Barnes & Noble Booksellers, Inc.
New York, USA
03.1994 - 07.2020
  • Maintained a variety of categories spanning a diverse range of genres and subjects to earn over $67M in sales annually.
  • Conducted in-depth research into sales trends and data, leveraging Bookscan, proprietary historical sales data, and various market analysis tools to strategically determine buying frontlist and backlist titles for the national chain of over 600 retail outlets and bn.com, resulting in consistent growth.
  • Collaborated with Editors and the Operations team to design and implement publishing programs and develop product lines, including a highly successful quarterly puzzle program that introduced 20+ new titles each quarter with integrated seasonal marketing strategies.
  • Identified early trend in coloring book sales and managed genre from the beginning stages, which included approx. a dozen titles at the time through its peak that encompassed 100+ titles, earning $1M+ in sales.
  • Established and maintained strong relationships with publishers and national account managers, as exemplified by collaborating with the Macmillan to redesign and relaunch NYT crossword puzzle promotions consistently seeking opportunities that would benefit both parties involved.
  • Managed approximately 175 new titles and authors each month, in addition to a significant portfolio of backlisted titles, to drive sales and maintain optimal inventory levels based on evolving consumer trends and demands, including the creation of in-store promotions that strategically balanced both frontlist and backlist offerings.
  • Negotiated favorable purchasing terms with publishers and skillfully brokered deals between multiple publishers and the company on selected value promotions, such as buy-one-get-one-free offers, bundled products, and discounted sales initiatives.
  • Developed and implemented impactful promotional strategies and created engaging promotional displays for both new releases and backlist titles to drive sales. This included the creation of annual Father's Day and holiday promotional displays, as well as targeted themed promotions for growing new age niches, throughout the year.
  • Maintained a strong national market share of 20% on average across managed categories, with market share reaching as high as 50% in selected categories.
  • Specialized in narrative nonfiction areas with expertise in subjects ranging from Sports & New Age to True Crime & Social Sciences, collaborating with publishers to create improved in-store presentations and refine category structures, while partnering with publishers to grow author and subject sales.

Assistant Buyer

Barnes & Noble Booksellers, Inc.
New York, USA
01.1993 - 03.1994
  • Managed backlist assortments across various subjects, adjusting stock based on store demographics and sales trends.
  • Analyzed sales data to optimize store-level replenishments.
  • Supported buying teams and collaborated with distribution teams to establish best practices during company expansion.

Assistant Store Manager

Barnes & Noble Booksellers, Inc.
Danbury, USA
09.1991 - 01.1993
  • Supervised a team of 12 staff members per shift, ensuring smooth operations and adherence to company standards.
  • Managed daily operations, including customer service, sales processing, inventory management, and promotional displays.

Education

Bachelor of Science - Business Administration, Concentration in Marketing

Boston University
Boston, MA

Skills

  • Sales Data Analysis
  • Inventory Control & Merchandising
  • Data-Driven Insights
  • Project and time management
  • Problem-solving and adaptability
  • Client relationship management
  • Team collaboration
  • Product development

Timeline

Business Development Manager

Open Road Integrated Media
08.2021 - Current

Publishing Consultant

Lisa Echenthal
07.2020 - Current

Buyer

Barnes & Noble Booksellers, Inc.
03.1994 - 07.2020

Assistant Buyer

Barnes & Noble Booksellers, Inc.
01.1993 - 03.1994

Assistant Store Manager

Barnes & Noble Booksellers, Inc.
09.1991 - 01.1993

Bachelor of Science - Business Administration, Concentration in Marketing

Boston University

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