Lisa E. Hess
Rehoboth Beach,DE
Summary
Experienced with leading sales teams to achieve significant revenue growth and customer acquisition. Utilizes strategic planning and effective communication to guide teams and meet targets. Track record of fostering strong customer relationships and adapting to dynamic market conditions for sustained success.
Overview
24
24
years of professional experience
Work History
Sales Manager
NVR/Ryan Homes
01.2020 - 08.2025
- Managed sales operations for multiple communities across various customer profile demographics, consistently exceeding corporate sales targets by …..
- Recruited, trained and developed a highly-performing team of Sales Representative, fostering a culture of accountability and results.
- Drove community-level sales strategy, including lot releases/premiums, pricing recommendations and promotional campaigns in collaboration with the Division Manager and corporate Marketing team.
- Utilized NVR’s proprietary sales tools and CRM system (Dynamics) to track buyer engagement, forecast sales and optimize lead follow-up strategies.
- Conducted weekly one-on-one coaching sessions, monthly sales rallies, and quarterly performance reviews to improve team performance and sales conversation rates.
- Led successful community launches with 15+ sales in 30 days in various markets and customer profile demographics.
- Partnered with Production and In-house mortgage teams to ensure customers were able to obtain approvable loans and homes were delivered on schedule.
- Ensured team compliance with NVR’s sales policies, lending processes, and contract protocols, reducing risk and improving customer satisfaction.
- Acted as primary point of contact for escalated customer concerns, achieving 95%+ customer satisfaction rate.
Sr. Sales & Marketing Rep / Sales & Marketing Rep
NVR/Ryan Homes
02.2012 - 01.2020
- Sold new construction homes across assigned communities, consistently exceeding monthly and quarterly sales goals.
- Guided buyers through the entire sales process – from initial interaction appointment and home site selection to contract signing and loan application process, as well as post-settlement follow up.
- Delivered personalized model home tours using proven sales techniques (HIIT, 4:2 Formula), highlighting community features, floor plans, and financing opportunities to convert leads into buyers.
- Managed CRM pipeline using NVR’s systems to track buyer activity, schedule appointments, and ensure timely, consistent follow-up with prospects.
- Partnered closely with Project Manager to coordinate pre-construction meetings, site visits, and ensure on-time delivery of homes.
- Educated and pre-qualified buyers on the mortgage process, collaborating with in-house mortgage teams to streamline loan applications and approvals.
- Executed community-specific marketing plans, including signage, open houses, website optimization and organic marketing.
- Maintained expert-level knowledge of local market conditions, competitors, and product offerings to position correctly in the marketplace.
- Delivered outstanding customer service, resulting in high satisfaction surveys and positive referrals that contributed to long-term sales success.
- Achieved recognition as a top-performing representative within the company, region and division for consistently high sales performance and customer satisfaction.
Business Development Director / Publicist
EMSI Public Relations
09.2001 - 09.2004
- Developed and executed publicity campaigns for radio and television programming, increasing media coverage and audience reach for clients across key markets.
- Secured high-profile placements and interviews for talent and executives on local and national outlets, including morning shows, talk shows and entertainment news segments.
- Created compelling press releases, media kits, and pitch materials tailored to various audiences and programming formats.
Education
Bachelor of Science - Public Relations
Towson University
12.2000
Skills
- Relationship building
- Sales team training
- Staff management
- Goals and performance
Timeline
Sales Manager
NVR/Ryan Homes
01.2020 - 08.2025
Sr. Sales & Marketing Rep / Sales & Marketing Rep
NVR/Ryan Homes
02.2012 - 01.2020
Business Development Director / Publicist
EMSI Public Relations
09.2001 - 09.2004
Bachelor of Science - Public Relations
Towson University
Awards
President’s Award – Most Outstanding Performance in Sales (North Ops) – 2015
Delmarva Peninsula Region Most Outstanding Performance in Sales – 2015 & 2018
Delaware South Division MVP – 2015, 2017, 2018
President’s Club – 2015, 2016, 2017, 2018
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