Lisa Ellis

• Resolved site transactability challenges to ensure seamless eCommerce operations.
• Spearheaded the development and launch of the item health processes, resulting in a $30M GMV monthly impact.
• Led a 20-member support team, managing 700+ events in FY25, while driving a 240% expansion in item counts.
• Fostered cross-functional collaboration to address event and daily transactability issues, implementing automation solutions for efficiency.

• Created a proactive event item health approach across all SBUs.
• Took a leading role in event execution and list management.
• Enhanced site experience for over 3M items by driving improvements in the variant Tiger workstream through cross-functional collaboration.

Developed support processes to ensure seamless eCommerce and merchandising operations.

• Established robust support frameworks to address daily site and merchandising opportunities.
• Supported the Cross-Site team in executing annual events.
• Collaborated cross-functionally to facilitate the rollout of Glass, Walmart’s new eCommerce platform.

Led initiatives to optimize category performance and drive revenue growth across Food and Consumables.

• Directed the Have It Initiative for Health, Beauty, and Wellness by onboarding new vendors, optimizing site performance, and streamlining item setup processes.
• Analyzed industry trends, seasonality, and data to offer the best assortment to Walmart.com customers.
• Identified opportunities to grow department revenue by analyzing top sellers and increasing SKU counts by 26%.
• Established a trapped inventory process, contributing to $5M GMV monthly, and decreasing overstocks by $20M the first year.
• Led the Marketplace contractor team for Health and Beauty, managing seller onboarding, promotional events, and item setup, resulting in a 15% assortment growth.

Drove vendor acquisition efforts to improve assortment and increase department revenue across Pets, Beauty, and Grocery.

• Built relationships with existing and new vendors, identifying opportunities to expand the assortment.
• Successfully onboarded new vendors, guiding them through the setup process.
• Analyzed current and competitor data to identify top-performing brands and seasonal trends, offering customers an optimal product assortment.

• Identify and onboard new vendors to grow the Food and Consumables eCommerce assortment.

Responsible for retail sales merchandising.

• Set modular schematics, and check modular integrity in stores.
• Help store Drive sales with point-of-purchase materials and special product displays.

Responsible for driving revenue through site merchandising, promotions, experimentation, and personalization, and optimized content management for the EA North America eCommerce site.

• Site merchandising – pricing and placement to maximize conversion and revenue.
• Marketing and promotional campaigns on the site should be conducted according to business priorities.
• Interfacing retail sales and label marketing teams to align promotions.

• Managed and merchandised five e-commerce stores and their subcategories.
• Collaborated with top distributors, including Warner Home Video, Sony Pictures, Disney, Scholastic, and others, to develop purchasing forecasts and marketing programs.
• Led merchandising efforts for entertainment stores, including weekly email campaigns, promotional pages, and specialty stores.
• Oversaw and maintained accurate content for 750,000 SKUs, coordinating with content providers to ensure proper titles, categories, and visuals, using HTML coding.
• Negotiated product costs and marketing development funds (MDF) with vendors to optimize profitability.
• Developed and implemented forecasting models to manage seasonality, new releases, and promotional programs effectively.

• Directed strategic purchasing for retail games across 720 Game Crazy stores and 1,100 Game Zone stores in the U.S. and Canada.
• Spearheaded company growth from $5 million to $542 million in retail revenue through targeted sales strategies.
• Established and integrated replenishment processes, sales reporting, pre-sale tracking, and co-op procedures.
• Conducted detailed analytics on seasonality and sales curves, driving decision-making for category and sub-category performance.
• Managed purchasing and cash flow requirements on an annual, quarterly, and monthly basis.
• Developed innovative marketing programs to boost pre-sales and overall retail growth, maximizing MDF resources.