LISA FULLEDA
Miami Beach,FL
Summary
Dynamic sales leader with a proven track record at BRUNSTEEL, enhancing client base and revenue through expert lead generation and strategic marketing campaigns. Skilled in Salesforce CRM and adept at fostering client relationships, demonstrated by surpassing sales goals and boosting project profitability. Specializes in business development and exceptional verbal communication, achieving significant customer satisfaction and retention.
Overview
21
21
years of professional experience
Work History
B2B Sales / Project Estimator (remote/hybid)
BRUNSTEEL
Miami, FL
01.2023 - Current
- Company Overview: Structural Steel Company
- Expanded the client base by 20% by launching targeted cold calling strategies and expert lead generation
- Achieved a 20% increase in lead conversion rate by developing tailor-made marketing campaigns using Salesforce CRM
- Enhanced customer retention rate by 25% by introducing personalized production strategies
- Secured contracts totaling $2 million, resulting in a 15% increase in annual revenue
- Enhanced project estimation accuracy, reducing budget overruns by 15% annually
- Streamlined estimation process, decreasing lead time from client proposal to contract by 30%
- Boosted accuracy of project cost forecasts by 20% by implementing advanced estimation techniques
- Surpassed client satisfaction targets by 25% by enhancing communication and transparency during project estimation
- Improved project profitability by 15% through meticulous cost estimation and proposal optimization
- Boosted client satisfaction ratings by 25% by enhancing project estimation accuracy and consistency
- Estimated over 50 commercial construction projects, with combined budgets exceeding $10 million
- Reduced project costs by $500k by implementing efficient resource allocation strategies
- Structural Steel Company
Territory Manager - Business to Business Sales
Green Ambiente
Miami, Fl
01.2016 - 01.2023
- Successfully created multiple high volume sales with multiple commercial clients such as contractors, developers, designers and architects in the southeast region
- Identified most prominent and promising large scale projects and was successful in meeting with team leaders of those projects to promote the Green Ambiente products and services
- Branded, developed marketing materials (online and print), organized material presentations and participated with management to meet with high visibility developers to have material specified for large scale projects (medical, hospitality, luxury multi-residential)
- Organized, designed tradeshow spaces and managed new client database
- Met and exceeded sales goals of Green Ambiente natural stone and eco-friendly products within my territory
Territory Manager
Imperial Stone
Hallandale Beach, Fl
01.2016 - 01.2015
- Successfully launched an international, innovative, design and building industry changing exterior cladding material in the southeast region
- Identified most prominent and promising large scale projects and was successful in meeting with team leaders of those projects to promote the HyCOMB product
- Branded, developed marketing materials (online and print), organized material presentations and participated with management to meet with high visibility developers to have material specified for large scale projects
- Met and exceeded sales goals of HYCOMB products as well as natural stone products within my territory
Architectural & Designer Sales Manager
Blanco Stone Gallery
Miami Design District
01.2010 - 01.2014
- Company Overview: Showroom for luxury natural/engineered stone and sustainable hard surface finish materials
- Efficiently and rapidly launching Blanco Stone Gallery into the select south Florida A D community through creation of an improved company branding and marketing strategy which dramatically increased showroom visits and sales from my active and established client base of high end interior designers, architects and developers in addition to new corporate prospects
- Initiated and succeeded in achieving multiple lucrative building development projects within the property development field, including retail, medical, office and luxury residential for supply and installation/fabrication of materials
- Greatly surpassed all required sales quotas
- Showroom for luxury natural/engineered stone and sustainable hard surface finish materials
Corporate Sales Representative
Coverings
Fl
01.2008 - 01.2010
- Company Overview: Showroom/supplier of natural stone and sustainable hard surface finish materials
- Successfully identified and developed new and lucrative corporate accounts and reactivated dormant accounts within the high end interior design, architectural, property development fields and exclusive private clients
- Met and exceeded projected monthly sales quotas of $80,000 regularly by consistent client contact with office visits, new product presentations, client project research, referrals, cold calling, networking and optimizing showroom walk-ins
- In field training and in showroom training of new sales representatives
- Created and conducted effective product presentations as well as AIA CEU Sustainable Design presentation for groups of 20 or more
- Showroom/supplier of natural stone and sustainable hard surface finish materials
Director of Marketing & Operations
Commercial Finishing
Ny
01.2004 - 01.2008
Education
Licensed Real Estate Agent -
Gold Coast Real Estate School
Architectural drafting & Interior Design -
Parsons School of Design
New York, NYAutoCad Certified -
Pratt University
New York, NYSkills
- Business Development
- Cold Calling
- Sales presentations
- Sales strategizing
- Lead Generation
- Salesforce CRM
- Microsoft Office
- Preparing estimates
- Territory management
- Account management
- Written and verbal communication
Languages
ENGLISH, Advanced
Passions
- Animal Welfare
- Environment
Courses
- Salesforce CRM
- Microsoft Office
Timeline
B2B Sales / Project Estimator (remote/hybid)
BRUNSTEEL
01.2023 - Current
Territory Manager - Business to Business Sales
Green Ambiente
01.2016 - 01.2023
Territory Manager
Imperial Stone
01.2016 - 01.2015
Architectural & Designer Sales Manager
Blanco Stone Gallery
01.2010 - 01.2014
Corporate Sales Representative
Coverings
01.2008 - 01.2010
Director of Marketing & Operations
Commercial Finishing
01.2004 - 01.2008
Licensed Real Estate Agent -
Gold Coast Real Estate School
Architectural drafting & Interior Design -
Parsons School of Design
AutoCad Certified -
Pratt University
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