Lisa Furlong
Oakland Park,FL
Summary
Experienced marketing professional specializing in copywriting, editing, and client management, contributing to impactful messaging across traditional and digital platforms. Expertise in project management and content creation ensures the delivery of high-quality projects within budget and on schedule, while fostering relationships through exceptional interpersonal and communication skills. Proven track record in supporting physician onboarding and technology integration through effective bio writing, video direction, and production oversight. Detail-oriented with a proactive approach to identifying opportunities for community engagement, enhancing organizational visibility, and strengthening community connections.
Overview
34
34
years of professional experience
Work History
Marketing Specialist
Halifax Health
Daytona Beach, FL
04.2022 - 03.2026
- Provided message development, traditional & digital advertising, & community outreach/publicity vehicles while using interpersonal & communication skills building strong relationships across the organization.
- Onboarded new physicians & technologies writing bios, directing informational videos, overseeing print & digital production, & suggesting areas of opportunity to expose them to the community.
- Demonstrated competence in project management with exemplary verbal & written communications, conceptual, organizational & computer skills to deliver completion on schedule & within budget.
- Drafted, proofread, & edited copy from announcements & invitations to brochures, advertisements, web pages, & more.
- Developed advertising & collateral material while maintaining consistency with brand guidelines while collaborating with design team on creative/design ideas.
- Managed production of printed, digital, & video material nurturing vendor relations to achieve timely, cost-effective outcomes.
- Assist with development of marketing/public relations strategies & tactics while evaluating the results against measurable goals.
- Provided advertising, marketing, & logistical support for special events & community outreach projects.
Adoption Manager
Halifax Humane Society, Inc.
Daytona Beach, FL
05.2021 - 01.2022
- Managed employees in various roles including the Adoption Department and other ancillary areas overseeing work product.
- Provided exemplary customer service to individuals with varying needs.
- Administered promotions and explained benefits of adoption along with promoting retail items.
- Interfaced with other departments to facilitate adoption process.
- Utilized shelter specific software to research and resolve issues, complete adoptions, and produce relevant reports.
Account Manager
Saxton / Horne Communications
Sandy, Utah
07.2019 - 11.2019
- Developed and executed comprehensive marketing and branding strategies to enhance traffic and brand awareness.
- Coordinated with internal departments to ensure timely delivery of campaigns, products, and services within budget.
- Maintained brand integrity through creative execution and strong brand stewardship.
Senior Account Executive
RPM Advertising
Chicago, Illinois
11.2016 - 10.2018
- The client I worked with at Noble Communications, moved to another agency. I was asked by the client to also move so that I could continue providing marketing and advertising guidance.
- Acted as the primary contact for the Florida and North Carolina markets for RPM Advertising.
- Managed a diverse portfolio of 21 stores across 5 markets, delivering tailored market analysis.
- Developed and executed marketing strategies to enhance store traffic and sales performance.
- Collaborated with the home office on collateral production, media buys, and event facilitation.
Senior Account Executive
Noble Communications
Chicago, Illinois
05.2016 - 11.2016
- Acted as the primary point of contact for Florida and North Carolina clients at Noble Communications.
- Successfully managed the account for Noble Advertising, ensuring seamless service during the agency transition.
- Retained client services despite agency change to RPM Advertising, showcasing strong relationship management skills.
Account Manager
Blakely + Company
Greater Colorado Springs Area
12.2013 - 07.2015
- Developed and executed comprehensive marketing plans to enhance client visibility and profitability.
- Maintained brand integrity through creative execution and strong brand stewardship.
- Coordinated with internal departments to ensure timely delivery of campaigns, products, and services within budget.
Senior Account Executive
Graham Oleson
Colorado Springs, Colorado
02.2012 - 11.2013
- Facilitated projects from strategic planning to execution, ensuring alignment with budgetary goals.
- Developed and maximized company budgets to achieve desired sales growth across various media channels.
- Led strategic client accounts, fostering long-term relationships and ensuring satisfaction with campaign performance.
Account Services
SANDIA Marketing and Advertising
Colorado Springs, CO
06.2006 - 10.2008
- Specialized in developing creative strategies to unlock new revenue streams for clients.
- Crafted comprehensive advertisements, media plans, and messaging strategies to enhance client visibility.
- Cultivated strong relationships with clients and colleagues, fostering a collaborative work environment.
Account Manager
Graham Advertising
Colorado Springs, CO
05.1999 - 05.2006
- Facilitated projects from strategic planning / budget phase to execution to ROI analysis, surpassing sales growth objectives.
- Developed and maximized company budgets to meet desired objectives.
- Trained and supervised team members; authored department training manual.
- Earned three promotions in six years, demonstrating ability to lead and excel.
Public Relations Advocate
Cleveland Clinic Hospital
Fort Lauderdale, FL
06.1992 - 10.1993
- Acted as a patient liaison to enhance customer satisfaction, leading to improved risk management.
- Developed surveys and designed facility brochures to effectively communicate healthcare services.
- Promoted awareness of services through advertisements, newsletters, and community events.
Education
Bachelor of Arts - BA - English Language and Literature, General
Florida State University
Skills
- Strategic planning
- Campaign management
- Video shoot direction
- Copywriting
- Editing
- Proofreading
Timeline
Marketing Specialist
Halifax Health
04.2022 - 03.2026
Adoption Manager
Halifax Humane Society, Inc.
05.2021 - 01.2022
Account Manager
Saxton / Horne Communications
07.2019 - 11.2019
Senior Account Executive
RPM Advertising
11.2016 - 10.2018
Senior Account Executive
Noble Communications
05.2016 - 11.2016
Account Manager
Blakely + Company
12.2013 - 07.2015
Senior Account Executive
Graham Oleson
02.2012 - 11.2013
Account Services
SANDIA Marketing and Advertising
06.2006 - 10.2008
Account Manager
Graham Advertising
05.1999 - 05.2006
Public Relations Advocate
Cleveland Clinic Hospital
06.1992 - 10.1993
Bachelor of Arts - BA - English Language and Literature, General
Florida State University