Lisa Gill
Howell,MI
Summary
Results-driven executive with extensive experience in strategic leadership and operational excellence. Proven track record in driving growth, optimizing processes, and fostering team collaboration. Exceptional skills in strategic planning, financial management, and stakeholder engagement. Adaptable and reliable, consistently achieving high-impact results in dynamic environments.
Overview
21
21
years of professional experience
Work History
Vice President
Marx Buscemi Eisbrenner Group (MBE Group)
08.2017 - Current
- Led North American International Detroit Auto Show account team providing media relations support, client relations, budgeting and crisis communications and served as a spokesperson for the show
- Led international clients in media relations, executive team support and social media content generation during company's inaugural year at CES (Las Vegas)
- Supported tier one automotive supplier to complete government oversight requirements related to communication and quality control
- Provided support of the launch of a tier one supplier, including the creation of company branding and logo as well as media relations support on launch day
- Provided social media support to tier one automotive clients including content generation, engagement and metrics reporting
- Led MBE Group culture revitalization and led team culture maintenance
- Provided supervision of multiple account teams
Account Supervisor
MSLGROUP
11.2013 - 08.2017
- Managed account team for a tier one automotive supplier's motorsports division on the planning and execution of a multi-race video project that was promoted across major social media platforms, resulting in increased social media reach and exposure for the company
- Provided media relations support for the MyCarDoesWhat Campaign, spearheaded by the National Safety Council, to promote vehicle safety technologies, resulting in 6 billion impressions over an 18-month period
- Led planning and execution of client speaking engagements at multiple automotive press association events including, APA, MAMA, WAPA, IMPA and WAJ
- Provided media relations support to tier one automotive supplier for product announcements during CES 2014, 2015 and 2016, resulting in coverage in The New York Times, CNET, Consumer Reports, Time.com and multiple European publications
Senior Account Executive
Lambert PR
10.2008 - 11.2013
- Assisted with the planning and execution of a multi-year political campaign to pass smoke free air legislation in the state of Michigan
- Led team on the branding, development and execution of a communications program for under performing schools for the Michigan Department of Education
- Worked with non-profit organizations including, the Food Bank Council of Michigan and the United Way of Michigan, to develop and execute grassroots communication programs to drive funding
- Provided media relations support at spokesperson appearances for Blue Cross Blue Shield Michigan
Account Executive
John Bailey & Associates Inc. Public Relations
06.2003 - 10.2008
- Led team on planning and execution of media events at the Chicago Auto Show and the Los Angeles Auto Show
- Integral part of the media relations team for the North American International Auto Show
- Assisted with planning, execution and introduction of a re-branding campaign for Special Olympics Michigan
- Supported colleagues with crisis communications for non-profit client
Education
B.S. - public relations, marketing
Eastern Michigan University
05.2003
Skills
- Training and mentoring
- Presentations
- Performance monitoring
- Customer and employee rapport
- Performance metrics analysis
- Policy and procedure development
- Company guidelines
- Targeted marketing
- Cross-functional team leadership
- Business growth and marketing strategies
- Growth planning
- Executive-level support
Timeline
Vice President
Marx Buscemi Eisbrenner Group (MBE Group)
08.2017 - Current
Account Supervisor
MSLGROUP
11.2013 - 08.2017
Senior Account Executive
Lambert PR
10.2008 - 11.2013
Account Executive
John Bailey & Associates Inc. Public Relations
06.2003 - 10.2008
B.S. - public relations, marketing
Eastern Michigan University
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