Lisa G. Namour
Boynton Beach
Summary
Dynamic leader with extensive experience in luxury service and strategic market planning. Successfully repositioned Bahia Mar Fort Lauderdale Beach, resulting in significant Food & Beverage revenue growth. Expertise in staff development and community engagement, enhancing guest service and financial performance in competitive markets.
Overview
27
27
years of professional experience
Work History
General Manager
BAHIA MAR FORT LAUDERDALE BEACH by Doubletree a Hilton Hotel
02.2018 - Current
- Responsible for the repositioning of the 296 room Iconic property and bringing it back to a leader in its comp set.
- Creation of food and beverage concepts that embrace art curation and drive the curiosity and intrigue in each outlet.
- Developed signature activations for each of the 5 outlets featuring Summer Days featuring a, rooftop pool entertainment venue, securing and implementing a Resort Fee, advocating with the city and received approval to provide Beach Services, curated 801 Blend & Brew concepts with alcohol and coffee infused delicacies and drove signature social media engagement through extensive visibility.
- Participated and drove strong community, ownership, team engagement and brand relationships through successful financial performance.
- Successfully completed a 7-million-dollar renovation and the repositioning the hotel as an iconic meeting and wedding venue producing Improved Food & Beverage revenues from 500K to 7 million by 2025.
- Coordinated the consolidation and deployment of the sales teams for 11 area hotels into one Metro Market sales team and leadership recognized for numerous performance-based awards.
- Achievement of the highest group and business travel performance in the hotel’s history.
- Hotel recognized by PCMA Convene Magazine, Corporate and Incentive Magazine, Association Meetings Net.
Director of Sales & Marketing
BAHIA MAR FORT LAUDERDALE BEACH by Doubletree a Hilton Hotel
10.2015 - 02.2018
- 298 Guestrooms Intercostal and Ocean view resort.
- I was hired and tasked to build an onsite Sales & Marketing team inclusive of catering and events.
- Over the past the past 5 months have hired and trained 6 new hires along while exceeding budgeted figures year to date.
- Hotel ended 125% in rooms revenue YOY, ADR is up $7.00 and RevPar Index finished at 135.7, up 15% to budgeted RevPar index.
- Catering team finished at 127% of combined group banquet and local budgeted revenues.
Director of Sale & Marketing
Doubletree by Hilton Executive Meeting Center Palm Beach Gardens (Thayer Lodging)
04.2013 - 10.2015
- Rejoined Thayer Lodging to assist in the realignment and growth initiatives set forth by our owners in order to grow our share in the overall Palm Beach County Market, along with maintaining the integrity of the IACC Executive Meeting Center product.
- Tasked to grow awareness in our CNR and GDS contribution 2014 increased GDS revenue contribution by 63% and occupancy by 66% YOY.
- YTD thru July 2015 Revenue + 17% and RN's + 24%.
- 2014 Negotiated +23% in Revenue +$278,258, +$8.15 ADR and RN +14% 1500 RN's.
- 2015 YTD July we have grown another 15%/35K in overall negotiated revenue over 2014.
- Increased Group Corporate YTD +782 RN's/36% and Group Government +286 RN's/310% YOY.
- Pacing to Grow YOY Group ADR +2.42 and over budget $3.19.
- Grew RevPar 2014 YOY increase of 14%.
- Creatively align Group Team independence by developing structure processes and developed procedures i.e. brand contracts, FAST track opportunities with third parties, establish Delphi consistency and training along with hiring and coaching new team members to be independent thinkers and creative sellers.
- Implemented Group Business RevMax in conjunction with our Revenue Cluster team to insure measurable growth in all segments.
- Increase group ADR in 2014 $9.03 represents 8% YOY.
- Pacing 2015 +$6.36 YOY currently.
- Reinvent our photo image via Edge, Connect+ and our Micros Ecommerce independent site.
- Create awareness through CVENT, Starcite, Lanyon, Discover Palm Beach County and Social media.
- Implemented L2R, getplanning, eproposal and emenus.
- Redeployed Sales Team inclusive of catering to better impact above success.
- Grew Employee Survey Results for Sales to 91% overall in 2014 from 85% in 2013.
Director of Sales & Marketing
WESTIN FORT LAUDERDALE/Champion of Transparency Team for TPG
Fort Lauderdale
07.2011 - 04.2013
- Awarded Starwood’s Franchise Sales Team of Year 2011.
- In 2011 & 2012 achieved room’s revenue budget inclusive of 100% of group room’s revenue achievement and reached 98% of overall catering and banquet budgeted revenues.
- Increased YOY group pace by 2000 RN’s going into 2012 and matched this going into 2013.
- Lifted group ADR YOY by $3.32.
- Implemented on-brand initiatives i.e. e-menus, e-portfolios, work in tangent with Starwood Field Marketing to increase visibility for a group focus on independent site, initiated and completed certification for Florida Green Lodging, showing RevPar growth YTD, and group pacing ahead YOY.
- Completed and updated property photography for- on-brand image.
- As Leadership of Transparency team was able to increase both Westin Fort Lauderdale & Marriot North RevPar Index YOY and Star Ranking in the comp set for both Transient and Group while decreasing dependency for opaque channels.
- Increased ADR on National and Local Business Transient by $7.42 YOY 2011 to 2012.
Director of Sales and Marketing
SHERATON MIAMI AIRPORT EXECUTIVE MEETING CENTER FORMERLY WYNDHAM
Miami
07.2009 - 06.2011
- 405 Guest Rooms, with 19,000 square feet IACC meeting and event space.
- Responsible for all revenue generating streams with the following accomplishments: Successfully re-branded the property inclusive of PMS system, website, and media in 45 days.
- Exceeding budget through Q1.
- Created airport cluster to impact the Mini Mart/and GCVB programs.
- Launched a re-branding campaign for the Newest Sheraton in Miami.
- Built strong partnerships with RCCL, NCL, and Celebrity lines.
- 2010 have contributed to increased RevPar +6.11 YOY, and +2.06 2010 budget.
- 2010 Rooms Revenue +2.7% ahead of budget and +9.9% YOY.
- Contract revenue increase 26.5% to budget and 12.2% YOY.
- Improved Delphi Compliance, transitioned to meeting broker.
- Improved Go-Lead production 2% YOY.
- Improved Go-Lead compliance YOY 4%.
- Initiated sales strategy supported by a Sales Manager for the LAD Market.
- Initiated Social networking opportunities FB, Twitter, Linkedin.com, pay per click.
- Transitioned EMC Conference Planning Manager to sales role to up-sell contracted.
- Developed Conference Planning 'Play book'.
- Conducted monthly sales development to enhance team sales skills.
- Implemented and designed the e-proposal.
- Managed a video site production used on our web-site.
- Lead the Wyndham Conference Center Collection marketing project.
- Aligned CVENT with our Meeting strategies to increase awareness.
- Aligned STARCITE with our Meeting strategies to increase property awareness.
- Hotel Achieved 2011 Total Hotel Revenue and GOP.
Director of Marketing
FOUR SEASONS RESORT PALM BEACH
Palm Beach
05.2007 - 06.2009
- 210 Luxury Resort with 18,000 square feet of meeting space.
- Responsible for all revenue generating streams inclusive of 5 Diamond Restaurant, less formal three meal a day family restaurant, Oceanside bistro, poolside and beach service areas, and 11,000 square foot luxury spa and salon.
- Increased QTI scores from 2007 87% to current score of 97%.
- Improved Delphi compliance from 2.0 to 4.0 currently.
- Maintaining a 15% lift in ADR going into 2009 over comp set; while achieving RevPar Index goal two years consecutively.
- Maintained 1 of 4 in ADR on STAR and 2 of 4 for RevPar.
- Wholesome balance and experience in revenue management.
- Reclassified web site to become brand compliant.
- Opened New Spa inclusive of all PR, opening-promo, collateral creative and product line selection.
- Upgraded property to Opera, Serenata, and Delphi conversion upgrade.
- Increased group conversion ratio from 7% to current 25%.
- Promoted heavy F&B and Spa related promotions and E-commerce marketing.
- Virtuoso savvy.
Director of Sales and Marketing
Westin Fort Lauderdale
Fort Lauderdale
08.2006 - 04.2007
- Company Overview: Starwood Managed
- 293 Corporate Hotel, with 21,000 square feet of meeting space.
- Increased MPSI scores from 2005/ 4.35 to 4.46/ 2006.
- Increased RevPar from September to YTD -1.3 to December year end 3.6 2006.
- Increased group closing ratio by 7%.
- Created three leisure based accounts with Isle Casino, Royal Caribbean Cruises, Wyndham Vacation owner to owner programs.
- Starwood Managed
Director of Sales and Marketing
Sheraton Suites Cypress Creek
03.2005 - 08.2006
- Company Overview: Starwood Managed
- This property includes 253 two-bedroom Suites double and single combinations and 13,610 square feet of meeting space.
- Built the corporate group business and lifted rate by 10.23 YTD total group revenue 1,555,000.
- Increased MPSI score from 3.72 to a goal of 4.26 currently at 4.78 YTD.
- Increased Social and Wedding business by 5%.
- Finished 2005 at 154% of my personal goal and 115% of Team goal with all revenue generators combined.
- Participated in many EC initiatives to improve GSI scores.
- Received Gold Sales Award 2005 and 2006 (Presidents Club).
- Starwood Managed
Director of Sales and Marketing
Hilton Deerfield Beach/Boca Raton
Deerfield Beach
10.2003 - 02.2005
- Company Overview: Starwood Managed
- This property includes 228 room guest rooms with 18,000 square feet of meeting space.
- 2004 Increased group rooms over 2003 by 6,000 room nights (+60%) YOY.
- Improved closing ratio for Hilton Leads by 78% providing in access of $200,000. group rooms to impact current and futures over 2003.
- Received Gold Award 2004.
- Received Manager of the Year.
- Starwood Managed
Director of Sales and Marketing
Hilton University of Florida Conference Center Gainesville
Gainesville
11.2000 - 10.2003
- Property Includes: 248 guestrooms, and 25,000 of 'state of the art' 'IACC' approved meeting space.
- 2001 and 2002 Connie Award.
- Most improved RevPar index for our division 2001.
- In 2001 grew group business by 24% YOY.
Director of Sales
The Doubletree Hotel and Conference Center, St. Louis, MO
St. Louis
01.1999 - 11.2000
- 223 room property with 35,000 square feet of conference space.
- Responsible for seven sales people consisting of two Field Sales Managers, two entry level Sales Managers, and two Corporate Express Meeting Managers, and one Administrative person.
- Responsible for transitioning this property from a hotel type of conference facility to an IACC certified conference facility.
- Developed transient business for both leisure and corporate markets.
- Produced 4 million in revenue from special events social segment.
Education
Skills
- Leadership and P&L management
- Strategic market planning
- Luxury service experience
- Food and beverage operations
- Staff development and motivation
- Key account management
- Community involvement
- Sales development
- Guest service excellence
- Customer needs assessment
- Owner relations
- Public speaking skills
- Results orientation
- Transition management
References
Furnished Upon Request
Awards
- SFBW, 2025 Prestigious Womens Award FTL
- Hilton, 2020 Genius & Award
- Starwood, 2012 Sales Team of the Year
- Starwood, Gold 2007
- Starwood, Gold 2006
- Starwood, Gold 2005
- Connie Awards Hilton University of Florida, 2002
- Most improved RevPar Hilton University of Florida, 2002
Community Services
- Member, Fort Lauderdale Beach Business Improvement District, 2017-2025
- Chairperson, Fort Lauderdale Beach Business Improvement District, 2024-2026
Timeline
General Manager
BAHIA MAR FORT LAUDERDALE BEACH by Doubletree a Hilton Hotel
02.2018 - Current
Director of Sales & Marketing
BAHIA MAR FORT LAUDERDALE BEACH by Doubletree a Hilton Hotel
10.2015 - 02.2018
Director of Sale & Marketing
Doubletree by Hilton Executive Meeting Center Palm Beach Gardens (Thayer Lodging)
04.2013 - 10.2015
Director of Sales & Marketing
WESTIN FORT LAUDERDALE/Champion of Transparency Team for TPG
07.2011 - 04.2013
Director of Sales and Marketing
SHERATON MIAMI AIRPORT EXECUTIVE MEETING CENTER FORMERLY WYNDHAM
07.2009 - 06.2011
Director of Marketing
FOUR SEASONS RESORT PALM BEACH
05.2007 - 06.2009
Director of Sales and Marketing
Westin Fort Lauderdale
08.2006 - 04.2007
Director of Sales and Marketing
Sheraton Suites Cypress Creek
03.2005 - 08.2006
Director of Sales and Marketing
Hilton Deerfield Beach/Boca Raton
10.2003 - 02.2005
Director of Sales and Marketing
Hilton University of Florida Conference Center Gainesville
11.2000 - 10.2003
Director of Sales
The Doubletree Hotel and Conference Center, St. Louis, MO
01.1999 - 11.2000
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