Lisa Gneo
Boca Raton,FL
Summary
Assertive Business Development Director prepared to take next step with new team the real estate industry. Customer-oriented and methodical with topnotch strategic planning and market development talents. Over 20 years of experience developing, generating and maintaining leads for multiple businesses.
Overview
13
13
years of professional experience
Work History
Business Development Director
Rockstar Luxe Travel
06.2021 - Current
- Specializing in curating luxurious travel and lifestyle experiences in unique and customized itineraries
- Experience in business development, by creating and implementing effective marketing strategies that drive growth and profitability
- Gather useful information from customer and competitor data
- Building strong relationships with new and existing clients through networking and social events
- Negotiate contract terms with vendors and partners
- Develop and manage strategic partnerships to grow business and brand awareness
- Conduct ongoing market research
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Provided market feedback to company leaders regarding competitive offerings, prospect needs and product development ideas.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
- Translated customer needs into solution requirements using powerful value propositions and negotiation skills.
- Contributed to industry events and trade shows to showcase products and gather industry intelligence.
Associate Publisher
Dan's Papers Palm
05.2022 - 11.2022
- Developed a longer-term plan for the expansion of Dan’s Paper in the Palm Beach market
- Built and sustained relationships with existing and potential clients
- Responsible for developing marketing strategies through trade shows, local chamber, networking, community, and business events
- Planned marketing campaigns and promotional events.
- Formatted in Microsoft Word and PDF to prepare documents and proposals for review or final submission.
Vice President of Marketing
RockStar Hotels
03.2016 - 03.2020
- Developed and implemented marketing strategies for the launch of Rockstar Hotels which resulted in 40 hotels at conception in the first six months of the launch phase, while enrolling over 140 properties in 9 countries
- Created social media/digital marketing campaign for a direct reach to the consumer to introduce Rockstar Hotels as a booking platform for the consumer – 8k followers in the first 90 days
- Established International sales offices and territories of a team of 6 professionals that maintained relationships while curating local experiences from the “locals dining spots” to exclusive access to top designers within the 11 countries
- Served as team leader actively participating in Revenue Management decisions and forecasting which increased revenues by 25% YOY
- Drove company branding efforts to increase market presence and brand recognition by 20%
- Developed overall marketing strategy and support implementation across 4 departments.
- Supported business development efforts and coordinated with marketing team on special campaigns.
- Boosted website traffic by 10% by creating integrated social media strategy YOY
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Increased market awareness and penetration through development of creative collateral.
- Developed strategies to incorporate PR and media to further enhance brand and build market share.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
Director of Sales and Marketing
Z NYC Hotel
08.2010 - 03.2016
- Implemented business development strategies for pre-opening sales
- Trained and developed SOP’s for team,
- Managed the public relations team in developing strategic advertising campaigns and brand awareness
- Developed programming that combined food & beverage elements, packages, and specials to increase revenue by $500,000 (e.g., Sunset yoga, summer concert series, Euro nights, film and movie productions)
- Managed multiple FIT (wholesale) clients from domestically and internationally increasing revenue by 22%
- Created successful revenue management strategies to higher occupancy rates than industry standards
- Established relationships within the international market which produced 30% of our gross room revenue – the first borough hotel to have a clear focus in this arena
- Established a “direct” sales strategy which had the desired impact of reducing OTA (Online Travel Agents) contributions to 18% of our revenues annually
- Initiated sales missions to Brazil, Germany, the UK, Norway, Ireland, and Korea which in turn produced a minimum of 20x ROI
- Organized and facilitated training for all associates to better serve guests and improve GDS (Global Distribution Systems) scores that increased by 10
- Analyzed sales and marketing data for improved strategies.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Managed sales promotions and marketing strategies on major social media sites.
- Suggested innovative ideas to increase sales and improve customer experience.
- Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
- Directed sales and marketing management staff in successful use and development of business plans and strategies.
- Managed production of leaflets, posters and newsletters.
- Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
- Built relationships with customers and community to establish long-term business growth.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Managed accounts to retain existing relationships and grow share of business.
- Organized promotional events and interacted with community to increase sales volume.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Prepared sales presentations for clients showing success and credibility of products.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Facilitated business by implementing practical networking techniques.
- Communicated product quality and market comparisons by creating sales presentations.
Director of International Sales
InterContinental Hotels
02.2010 - 08.2010
- Responsible for developing brand awareness through the execution of pre-opening sales & B2B marketing strategy
- Managed key international accounts of leisure and group sales
- Established key strategic alliances with Travel and Tourism offices both domestically and internationally generating over $20 million in revenue
- Developed relationships with clients and potential clients to improve business growth.
Education
Associate degree - Business Administration
Tompkins Cortland Community College
Skills
- Strategic Direction
- Campaign Support
- Facility Tours
- Marketing Strategies
- Goals and Performance
- Team Leadership
- Client Consultations
- Excellent Listening Skills
- Sales and Marketing
- Sales Presentation
Timeline
Associate Publisher
Dan's Papers Palm
05.2022 - 11.2022
Business Development Director
Rockstar Luxe Travel
06.2021 - Current
Vice President of Marketing
RockStar Hotels
03.2016 - 03.2020
Director of Sales and Marketing
Z NYC Hotel
08.2010 - 03.2016
Director of International Sales
InterContinental Hotels
02.2010 - 08.2010
Associate degree - Business Administration
Tompkins Cortland Community College
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