LISA GRAVES

Develop and Manage relationships with strategic high-volume physician practices across all specialty areas (Neurology,Gastroenterology, Rheumatology,Immunology, Allergy, Cardiovascular & opthalmology, endocrinology) achieving 120% to goal monthly.

Work collaboratively with pharmaceutical representatives in specialty disease states as well as rare disease states enhancing selling strategy and knowledge of infusible and injectable drugs

Work collaboratively with pharmaceutical representatives in specialty disease states as well as rare disease states enhancing selling strategy and knowledge of infusible and injectable drugs

Cultivating and maintained consistent relationships across San Diego territory resulting in quarterly repeated business across 50 accounts

selected as a mentor to train new hires

• Play an integral role as the territory account manager focused on prescription driven specialized medical food for pediatric dietary management of CMA and plant-based lifestyles. Attend trade shows and perform consultative selling and promotion of Else Nutrition line of plant-based formula to dieticians, medical practitioners, and nurses. Hold full accountability for calling on large pediatric and allergy clinics that diagnose and treat CMA or patients living a plant-based lifestyle.
• Successfully launched new product Else Cereal as well as constantly achieved and exceeded sales goals. conducted activities to grow awareness and initiate sample programs execute meetings, lunch-n-learn to gain acceptance of Else products.
• In Q2, gained interest of 14 offices (vs the goal of 8) to accept and distribute samples and in Q3, enabled 25 new high value offices to begin sampling (vs goal of 12) by effectively qualifying and planning to focus on accounts with highest ROI as well as through effective delivery of messaging (presentations, leveraging sales materials, studies, etc.).
• Reconnected with a key pediatric dietitian at Rady Children’s Hospital and a key pediatric allergist from previous job to begin recommending Else to their patients as well as gain access to additional Healthcare Providers to grow referral sources.
• Successfully launched new product Else Cereal as well as constantly achieved and exceeded sales goals.

• Facilitated patient trials and access to products as well as engaged in needs-based selling and promotion of Neocate specialized line of amino acid formula. Focused on prescription driven specialized medical food for pediatric dietary management of EOE, CMA, and FPIES while steering growth in San Diego, Orange County, and Hawaii territory. Identify new business development opportunities by conducting a comprehensive analysis of territory data.
• Selected as “FIT Advisory Team member: products, technology, pre-launch advisory team.
• Consistently accomplished and surpassed sales goals, exceeding sales quota by 120% in Q1 of 2022.
• Successfully introduced a new product Neocate Syneo, Fortini, Neocate Splash, and Real Food Blends.

• Developed new business along with servicing and growing existing advertising accounts in the La Jolla area. Spearheaded end-to-end development and maintenance of a solid knowledge of competing marketing, media, and industry practices. Managed all billing related issues and coordinated with support staff on ad copy and orders. Devised layout and artwork specifications for advertisements.
• Boosted sales by fostering and retaining profitable business relationships with a wide range of small businesses.
• Proficiently sold and implemented contracts for advertising including pricing.

• Created and leveraged monthly, quarterly, and annual sales reports to adjust sales and marketing tactics by using strong strategic insights. Provided in-service, education, and guidance to physicians and nurses regarding the use of Surgiseal and I-secure syringe.
• Generated $12M in total sales by launching new Pfizer generic injectable Daptomycin in a competitive market.
• Expertly administered a large portfolio with a national rank 9 out of 57, realizing 140% of the plan.
• Increased sales for accounts grossing $5M annually to market channels such as Home Infusion, LTC, and Surgery Centers.
• Developed a successful monthly business plan by ensuring compliance of key injectables with GPO Contracts.
• Delivered in-depth business reviews with customers to help them better understand their contracting and company’s ability to maximize the Pfizer portfolio through those contracts.
• Strategized and led programs and activities, regional meetings, and continuing health education programs in addition to recruiting and coordinating speaker programs to drive growth in San Diego territory.
• Demonstrated advanced level of knowledge of accounts within the Alternate Site industry.
• Interfaced with representatives outside of immediate network to foster relationships throughout Pfizer to grow the business.
• Quickly took action to ensure no interruption in customers supply and continued to follow up with accounts throughout the remainder of the year during a change of shipping directives mid-year.