Lisa Gurry

• Currently lead product management, product marketing, design, marketing, communications, research, and clinical informatics teams focused on building brand, growing revenue, and customer engagement
• Instrumental in building foundation of Truveta's business, including establishing brand ID, company narrative, product positioning, product strategy, and GTM strategy
• Also served as Chief Operating Officer (leading HR and finance) and Chief Marketing Officer during high-growth start-up phase, with a focus on rapidly building great teams, establishing company culture, and planning strategic long-term growth plan

• Head of growth strategy and strategic communications for Microsoft Store, reaching billions of customers through online presence in 190 countries, serving everyday consumers to small businesses to large enterprises.
• Managed strategic evolution of Microsoft Store from physical retail presence to entirely online during the COVID pandemic, including business forecast, staff management, digital optimization, and communication plan.
• Developed processes and operational approach to maximize global product launches across diverse global markets.
• Developed and implemented strategies to increase sales and profitability, driving YoY business growth while leading strategic vision and long-range planning.
• Managed strategy and communication approach to launching the first global Microsoft Store in London.
• Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.

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• Chief of Staff and Chief of Strategy for Windows & Devices Marketing, the largest revenue reporting segment for Microsoft with nearly $40 billion in revenue in 2017. The team was comprised of 700+ people across product marketing, GTM management, communications, integrated marketing, advertising, data and analytics for a broad portfolio of products including Windows, Xbox, Surface, Bing, and content like Halo and Minecraft.
• Serve as strategic counselor to executive team, leading strategy for key product and marketing growth initiatives, culture and team health programs, and business management for global marketing resources.
• Led a team focused on thought leadership, business management, communications, team health, operations and team support to maximize the impact of the team and drive growth.
• Spearheaded the development of strategic plans, ensuring alignment between short-term tactics and long-term goals.
• Developed comprehensive strategies by analyzing market trends and consumer behavior to drive business growth.
• Provided actionable insights based on data-driven analysis, enabling informed decision-making across all levels of the organization.
• Collaborated with cross-functional teams to develop and execute strategic initiatives aligned with organizational objectives.

• Led global PR teams for Microsoft's key businesses, including Windows, Surface, Xbox, Bing, and MSN.
• Led Global PR efforts for Windows across business, tech, industry, and consumer press. Led PR for the Windows 10 launch, the most successful Windows launch in Microsoft history, with over 75 million devices running Windows 10 globally in the first month. Launch PR efforts drove over 70 billion impressions, with 150 winning reviews.
• Created global launch campaign with experiential events, social media, and PR elements for massive impact. Provided strategic guidance to senior leaders on business and go-to-market strategy. Served as marketing strategist for Windows & Devices.
• Led Xbox One platform PR team for the Xbox One launch. Over one million Xbox One consoles sold in the first week, the most successful launch in Xbox history. Led team to deliver over 2,000 articles for launch, with coverage on Good Morning America, Jimmy Fallon, Today, CNN, Fox Business, CNBC and Extra and earn over 120 winning consumer reviews.
• Planned major launch moments in 8 global markets, including NYC’s Times Square, which was overtaken by zombies and Roman soldiers.
• Created and launched Xbox Wire news blog to foster community amongst gamers– site received over 11 million unique users in the first year.
• Led all consumer PR efforts for Bing and MSN during key brand-building years, increasing coverage by 600% and landing over 20K media placements. Developed campaigns and content for various product launches, seasonal campaigns, cause marketing efforts, and quick-twitch campaigns to take advantage of pop culture moments-in-time.
• Played a key role in structuring and negotiating a variety of partnerships with Ryan Seacrest, Jay-Z, Oprah, NFL, Sports Illustrated, CW, Colbert Report and more.
• Established data-driven decision-making processes and implemented best practices in analytics to optimize performance across the organization.
• Cultivated a culture of innovation by promoting creative thinking and encouraging employees to take calculated risks in pursuit of solutions.
• Developed strong relationships with key media and industry partners to maximize opportunities for Microsoft.

• Led global teams across programming, product management, and PR for MSN during Internet boom and large Microsoft investment phase, including cross-functional teams of hundreds of people.
• Led MSN Live Earth livestream, the most watched live event online at the time with a live concert for 36 hours in 9 global markets. Delivered 250M page views and 65M video streams in 25 markets. Partnered with sales to deliver MSN’s first global sales package earning $10M in revenue in 3 months.
• Led product management team to deliver global marketing strategy and product management for MSN services. Drove MSN brand value proposition, messaging framework development, and brand ID work.
• Led teams to establish global brand guidelines and local market marketing implementation to drive strategic growth globally, while creating a culture of learning across globally dispersed teammates.
• Led MSN PR team for several critical product launches, partner announcements, and acquisitions. Managed internal and agency teams for global PR efforts, including coverage on Today Show, MSNBC, USA Today, and People. Managed launch at CES, including on-stage presence with Bill Gates and Jay Leno.

• Drove Office XP launch PR activities. Drove news strategy and PR plans for Bill Gates and Steve Ballmer.
• Managed crisis communications for issues affecting security, privacy, piracy, licensing and more.
• Company spokesperson on Office press tours, led reviewer’s workshops in the US, Sydney and Singapore.
• Served as product manager for Windows CE, including PR, website development, and content creation.