Lisa Ham

Led a product team of 3 direct reports, and a cross-functional team of 30+. Owned product strategy for horizontal/top of funnel consumer experience, as well as the internal tech platforms that power product teams across the org.

• Improved design and engineering delivery times by over 60% for key site templates by piloting an in-house design system, exceeding benchmarked expectations
• Led strategy and rollout of a CMS re-platforming to a modern block-based editing experience, enabling product teams to iterate faster without using valuable engineering resources
• Piloted successful integration of AI-powered editing tool into the Bankrate CMS, reducing time to execute writing and editing workflows by 4x
• Increased revenue by $7.5MM/yr by synthesizing user research and big data insights to inform a test & optimization strategy for the homepage and top navigation

Led product for Bankrate’s $70MM deposit and investment shopping marketplace and accompanying MarTech platforms.

• Optimized MarTech tooling for marketing and operations teams by conducting interviews, identifying pain points, and delivering features to enable them to self-service over 90% of their requests
• Rolled out design-thinking innovation sessions, establishing a framework for cross-functional leads to collaboratively solve customer’s biggest pain points, fostering an inclusive product mindset across the org
• Improved velocity of product releases by over 40% by bringing together 3 separate shopping experiences and APIs into a consolidated “one size fits all” solution, reducing redundancy and enabling faster iterations
• Grew Bankrate’s nascent Investing category by 3x by leading a redesign of the marketplace UI and partnering with sales team to add 20+ advertisers

Drove product-led growth for the Bankrate Wealth team, connecting users to engaging content and tools to help them make one of life’s biggest decisions.

• Led the strategy and launch of the $12.5MM/yr Bank Reviews product, conducting thorough user research, competitive analysis, and facilitating cross-functional design sprints
• Expanded Bankrate’s share of voice on key page types by leading a redesign effort that modernized the tech stack and improved page speed by over 20%
• Increased revenue on the mobile shopping experience by 18% through rigorous A/B testing of creative iterations

Promoted to Program Manager on the Coca-Cola business to lead a migration of 50+ global corporate websites to the Adobe Experience Manager CMS platform.

• Helped to secure a $3.5MM annual engagement with The Coca-Cola Company, by leading the effort to turn around a “failed” CMS implementation from a previous vendor through demonstrating product expertise and building trust
• Improved CMS adoption and customer satisfaction by conducting hands-on stakeholder feedback and product education sessions across global Coca-Cola offices, ensuring the roadmap reflected the diverse needs of the marketing teams
• Successfully lead the adoption of Agile Scrum methodologies amongst client and internal teams; the transition to the Scrum model resulted in 30% more product releases per year

Hired in to drive delivery of the Chevy.com CMS product roadmap. Managed programs included the Find New Roads site redesign, shopping tool enhancements and performance improvements

• Oversaw the time-sensitive launch of the ChevroletFC campaign, by guiding decision-making and coordination amongst a diverse group of internal, 3rd party, and client stakeholders
• Responsible for the successful delivery of the Chevy CMS product backlog, acting as product owner to the agile delivery team, covering all aspects of business, design, and engineering execution
• Highly regarded as the resident Adobe Experience Manager/CMS subject matter expert on the Chevy team; educating internal, agency and client partners on new site features, best practices and processes