Lisa Hammack
Bonne Terre,MO
Summary
Dynamic and results-oriented Sales Enablement Leader with a proven track record of driving revenue growth through strategic sales enablement initiatives. Skilled in developing and implementing comprehensive sales enablement strategies to optimize sales team performance, enhance productivity, and accelerate sales cycles. Adept at leveraging technology, data analytics, and training programs to empower sales teams, improve customer engagement, and maximize ROI. Strong leadership abilities combined with exceptional communication skills to collaborate cross-functionally and drive organizational alignment towards sales excellence.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Global Director, Sales Enablement
Sisense
12.2022 - Current
- Expanded the sales enablement function, sales process and operating rhythm to support sellers and leaders with scalable onboarding, coaching and content management, resulting in 25% reduction in ramp time and accelerated revenue growth under new sales leadership.
- Increased collaboration between sales and marketing departments, leading to more effective go-to-market strategies.
- Launched abcompany wide podcast to educate, inspire and recognize key accomplishments, share customer stories and help build a winning culture within Sisense.
- Enabled the entire org on expanded company strategy, GTM initiatives and hybrid sales approach leading to expansion of top of funnel success.
- Collaborated with managers and rolled out a unified deal review process and coaching/feedback techniques, leading to a boost in win rates.
- Spearheaded level-up enablement program for existing sales teams by pro-actively identifying skills gaps and creating an ongoing enablement program to address with a series of interactive sessions and ongoing reinforcement.
Director of GTM Enablement
Airtable
11.2021 - 11.2022
- Played a critical leadership role with responsibility for developing, implementing and managing continuous enablement programs to optimize customer engagement and global go-to-market strategy delivery for the company's SaaS solutions
- Collaborated with cross-functional teams across the Sales, Marketing, Customer Success and Product functions to develop and deliver innovative, impactful go-to-market enablement programs and best practices.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Implemented enablement programs focusing on improving go-to-market and operational gaps at key handoff points between the unified sales process and post-sales customer journey, leading to improvements in customer experience throughout the entire customer lifecycle.
- Designed new onboarding program, leading to productivity improvements and focusing scaling program to meet the needs of the entire revenue team.
Senior Director - Global Sales Effectiveness
Cornerstone Ondemand Inc.
11.2020 - 11.2021
- Drove the transformation of the sales effectiveness team at Cornerstone from a tactical role to a strategic business function by driving the implementation of best-in-class sale training/coaching programs with a focus on sale velocity vs. productivity.
- Directed a team of SME's and sales enablement professional (with 11 management-level reports in executing global sales enablement programs while working closely with executive leadership to align enablement programs with overall growth strategy.
- Led the global implementation of a world -class sales methodology focused on outcome-based selling, in addition to integrating a management-level coaching focus into global onboarding and sales enablement programs as part of the methodology rollout.
Director, Sales Effectiveness
Cornerstone Ondemand Inc.
03.2019 - 11.2020
- Integrated new sales teams as part of a significant acquisition by re-skilling current and incoming team members, reducing the time to ramp new employees and leading to significant increase in revenue.
- Established performance metrics that aligned with corporate objectives, driving accountability throughout the organization.
- Developed and delivered targeted enablement plans in partnership with marketing and product for two significant product launches.
- Built the global sales onboarding program from scratch and continued to introduce enhancements to the program, leading to 50% reduction in time for new hire time to productivity.
- Pivoted enablement programs from in-person to virtual during Covid-19 shutdown and planned a successful global virtual sales-kickoff in three global regions without missing a deadline.
Associate Director, Sales Effectiveness
Cornerstone Ondemand Inc.
10.2016 - 03.2019
- Hired to manage the North America Enablement team, which consisted of 6 team members focused on both pre and post sales revenue teams.
- Developed new Global Sales Bootcamp to provide new sellers with the required knowledge and skills to become an effective seller at Cornerstone and decrease time to quota attainment.
- Built strong relationships with sales leadership, acting as a key liaison between sales and marketing, ops and product organizations.
- Led high-performing enablement team, providing ongoing coaching, training, and performance evaluations, leading to team members experiencing significant growth and career advancement.
Director - Global Sales Enablement Programs
Oracle Corporation
01.2012 - 10.2016
- Spearheaded the end-to-end implementation of full-range global sales enablement programs, including developing a cutting-edge global sale enablement platform (Oracle Sales Academy) to build a salesforce with skills aligned to new business practices.
- Delivered strategic direction and subject matter expertise for the design and development of solutions (using live and virtual ILT, self-paced, mobile e-learning and social learning modalities) in line with organizational learning objectives.
- Managed a global team of program specialists in designing and launching learning events/activities for the Oracle Sales Academy while consolidating existing regional enablement and onboarding programs under the Academy.
Director - Global Industry Business Development
Oracle Corporation
01.2009 - 01.2012
- Strategized and executed a wide range of strategic initiatives (including sales enablement programs) across Oracle Industry Solutions that influenced solution development and go-to-market strategy execution across targeted verticals.
- Coordinated 6 Industry Strategy Councils, involving close engagement with C-level leadership from Oracle’s most strategic customers to develop and prioritize solution offerings.
- Developed and implemented the Industry Board program to deliver a consistent sales process for multi-channel product, acquisition, and partner-related planning.
- Directed the Communities Program, which supported 16K+ employees with industry and applications training, social networking, and collaboration resources.
Director, Global Applications Business Development
Oracle Corporation
01.2003 - 01.2009
- Devised and implemented comprehensive, data-driven business development plans and GTM strategies for key business applications in collaboration with marketing and sales support stakeholders, resulting in 400% revenue growth.
- Oversaw all aspects of strategic business planning, including human capital management, risk and compliance, business intelligence, and project portfolio management.
- Utilized strong problem-solving and written/verbal communication skills to partner with Field Marketing as well as Oracle directors and partners in executing targeted, customer-centric sales campaigns with horizontal and repeatable service offerings.
- Created and implemented global training certification programs, communications, and marketing and reference programs for each application solution.
HR Sales Team Lead/Sales Consultant
Oracle Corporation
09.1997 - 12.2002
HRMS Manager/Senior Corporate Trainer
Utilicorp United
04.1995 - 09.1997
Education
Bachelor of Science - Marketing & Management
Missouri State University
Springfield, MOSkills
Strategic Planning & Execution
Go-to-Market Sales & Marketing Strategy
Sales Enablement Strategy
Skills Gap Analysis
Sales Process Execution
Sales Manager Enablement and Coaching
Sales Onboarding Program Development
Sales Kickoff Design and Execution
Curriculum Design
Virtual & In-Person Enablement
Outcome-Based Selling
Sales Methodology Enablement
Strategic Partnerships & Alliances
Performance Management
KPI/Metrics Development & Analysis
Certification
- MEDDPICC Certification Training
- GONG Program Management
- Executive Presentations
- LinkedIn Sales Navigator Program Lead Certification
- Command of the Message
- Crucial Conversations
- Challenger Sales Methodology
- Seismic Administration
- SalesHood Administrator
Affiliations
- Sales Enablement Society
- Sales Enablement Collective
- The Enablement Squad
Timeline
Global Director, Sales Enablement
Sisense
12.2022 - Current
Director of GTM Enablement
Airtable
11.2021 - 11.2022
Senior Director - Global Sales Effectiveness
Cornerstone Ondemand Inc.
11.2020 - 11.2021
Director, Sales Effectiveness
Cornerstone Ondemand Inc.
03.2019 - 11.2020
Associate Director, Sales Effectiveness
Cornerstone Ondemand Inc.
10.2016 - 03.2019
Director - Global Sales Enablement Programs
Oracle Corporation
01.2012 - 10.2016
Director - Global Industry Business Development
Oracle Corporation
01.2009 - 01.2012
Director, Global Applications Business Development
Oracle Corporation
01.2003 - 01.2009
HR Sales Team Lead/Sales Consultant
Oracle Corporation
09.1997 - 12.2002
HRMS Manager/Senior Corporate Trainer
Utilicorp United
04.1995 - 09.1997
Bachelor of Science - Marketing & Management
Missouri State University
- MEDDPICC Certification Training
- GONG Program Management
- Executive Presentations
- LinkedIn Sales Navigator Program Lead Certification
- Command of the Message
- Crucial Conversations
- Challenger Sales Methodology
- Seismic Administration
- SalesHood Administrator
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