LISA HARTMAN
Madison,WI
Summary
Motivated business professional bringing 10 years of entrepreneurial experience in sales, operations management, competitive analysis and financial management. Demonstrated success in growth and innovation. Results-driven leader with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations.
Overview
19
19
years of professional experience
Work History
FRANCHISE BUSINESS OWNER
Out-U-Go! Pet Care Services Inc
Madison, WI
01.2012 - Current
- Developed and built new franchise location from start up to generate over $500,000 in annual sales
- Recruited, trained, and mentored staff of over 30 Pet Sitters and office personnel
- Trained and motivated employees to perform daily business functions.
- Promoted services across multiple marketing channels, including social media, SEO and online marketing, word of mouth marketing and grass roots initiatives.
- Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals.
- Oversaw business budget planning and administration, accounting functions, purchasing and bi-weekly payroll to handle financial needs.
MARKETING OPERATIONS MANAGER
U.S Cellular
Chicago, IL
01.2008 - 01.2012
- Managed 125 cross-functional stakeholders and external consultants in support of business management and growth initiatives, from strategic plan phase through implementation in-market
- Led $35M project utilizing project management techniques to orchestrate strategic scope, schedule, budget, and technical requirements of wireless industry's first points-based Rewards program
- Developed strategic plan, design of new technical systems, policies advertising, and collateral for Rewards program launch which yielded 5% increase in average revenue per customer while decreasing customer churn
- Designed and developed enterprise wide training for 9000+ employees which included interactive training segments, web-based applications and classroom facilitated trainings which resulted in increased associate knowledge of Rewards program
- As a result of the Rewards program creating customer loyalty U.S.Cellular earned #1 ratings by, (Jan 2011), Frost & Sullivan's “Customer Value Enhancement of the Year” award (February, 2011, J.D.Power's Customer Service Champion Award (March, 2011), and PC Magazine's “Reader's Choice” award (May, 2011)
SENIOR MANAGER
PRICING and PROMOTIONS, U.S. Cellular
Chicago, IL
01.2006 - 01.2008
- Led management and development of short- and long-term enterprise-wide pricing and promotion strategies, customer retention and incentive policies to annually drive over million new customer sales and nearly $4B in revenue
- Responsible for professional and personal development of three associates
- Led 40 cross functional team members to drive strategic development and implementation of national pricing and promotions programs/initiatives, for U.S.Cellular's customer segments and product teams supporting annual objectives of over 1M activations and over $4B in revenues
- Developed and managed new strategic marketing vendor relationship to develop Holiday renewal campaign that captured nearly 80% response rate yielding in 20% reduction in customer churn
- Managed vendor relationship and ongoing processes associated with customer mail-in rebate program, including conversion to prepaid Visa rebate card which resulted in nearly $4M savings
- Led development of new Lifeline pricing portfolio which generated $72M in Lifeline revenues.
PRICING and PROMOTIONS MANAGER
U.S Cellular
Chicago, IL
01.2004 - 01.2006
- Lead strategic and tactical promotional offerings at enterprise level to deliver upon annual objectives over 1M customer activations
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Project managed all pricing and promotional strategies and implementation activities and external marketing communications, including launch of new pricing portfolio that resulted in exceeding goals for gross ads and renewals
- Negotiated and coordinated selection of promotional handsets and associated pricing with external handset vendors to secure below budget loss on equipment (LOE) results equating to nearly $10M savings annually
- Ideated and implemented first “Black Friday” promotional event for U.S
- Cellular that yielded 20% increase in sales and 30% increase in renewals YOY
- Developed and implemented new customer mail-in rebate program with product attachment contingencies, which resulted in nearly $20M increase in revenue annually
- Achieved $106M revenue target for airtime vertical features (Free Incoming Minutes, Unlimited Nights and Weekends and Unlimited Mobile-to-Mobile).
- Created and implemented external and internal communications strategies for key company initiatives
Education
Master of Business Administration - Marketing
Edgewood College
Madison, WI05.2010
Bachelor of Business Administration -
Edgewood College
Madison, WI12.2005
Skills
- Cross Functional Team Leadership
- Customer Relationship Management (CRM)
- Strategic Planning
- Loyalty and Retention Marketing
- Business Management and Development
- Omnichannel Marketing
- Product Development
Certification
- Agile Marketing Foundations, LinkedIn
- Hootsuite Platform Certification
- Google Analytics
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
You will recognize your own path when you come upon it because you will suddenly have all the energy and imagination you will ever need.
Sara Teasdale
Timeline
FRANCHISE BUSINESS OWNER
Out-U-Go! Pet Care Services Inc
01.2012 - Current
MARKETING OPERATIONS MANAGER
U.S Cellular
01.2008 - 01.2012
SENIOR MANAGER
PRICING and PROMOTIONS, U.S. Cellular
01.2006 - 01.2008
PRICING and PROMOTIONS MANAGER
U.S Cellular
01.2004 - 01.2006
Master of Business Administration - Marketing
Edgewood College
Bachelor of Business Administration -
Edgewood College
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