LISA HEIDENREICH
Versailles,OH
Summary
Results-focused product and business leader with a track record in portfolio management, pricing strategy, and commercialization initiatives that support revenue growth. Combines dealership, finance, and service operations leadership with market analysis, customer retention, and team coordination across major automotive brands.
Overview
2027
2027
years of professional experience
Work History
Regional Manager
Solidifi
08.2026 - Current
- Led regional product portfolio performance and market growth through commercialization initiatives, customer retention strategies, and revenue growth programs.
- Managed Solidifi regional operations across lender client accounts and appraisal workflows.
- Coordinated vendor networks for real estate valuation assignments and service coverage.
- Reviewed client escalations and resolved delivery issues with internal service teams.
Guest Experience Coordinator & Media Fleet Manager
Airstream
Jackson Center, Ohio
01.2026 - 07.2026
- Coordinated operational readiness and fleet assets to enhance customer engagement and streamline cross-functional collaboration.
- Coordinated guest check-in and welcomed visitors to Airstream experience center.
- Scheduled tours and appointments using reservation systems and shared calendars.
- Communicated itinerary details with guests, sales teams, and service staff.
Sales, Marketing & Business Development Manager
The Winery at Versailles
01.2011 - 01.2025
- Led business development, pricing strategy, and commercialization of new offerings.
- Coordinated business development outreach with local partners, restaurants, and tourism organizations.
- Developed marketing campaigns for winery tastings, events, and wine club promotions.
- Managed social media content for vineyard experiences, private events, and seasonal releases.
Assistant Service Director / Service Manager
Wetzel Auto Group
- Managed operations and KPIs to enhance inventory planning and forecasting, improving customer satisfaction.
- Directed service department operations across Wetzel Auto Group dealerships.
- Supervised service advisors, technicians, and support staff scheduling.
- Reviewed repair orders, estimates, and customer concerns for accuracy.
Automotive Sales Manager
Dave Knapp Ford
- Directed Ford product sales, performed market analysis to identify trends, evaluated customer needs to tailor offerings, and trained staff to enhance sales skills.
- Managed Ford sales floor operations and coached sales staff at Dave Knapp Ford.
- Trained team on customer follow-up, lead handling, and dealership sales process.
- Reviewed vehicle inventory and coordinated unit merchandising across showroom displays.
Finance Manager / New Car Sales Manager
Joe Johnson Chevrolet
- Managed vehicle portfolios and finance protection products to enhance profitability and deliver customer value.
- Managed finance contracts for Chevrolet vehicle sales at Joe Johnson Chevrolet.
- Reviewed customer credit applications and verified lending documentation.
- Coordinated with sales staff on deal structures and financing options.
Finance Manager / Service Advisor / Warranty Administrator
Voss Auto Network
- Oversaw finance products and warranty programs to enhance customer retention.
- Managed finance office operations for Voss Auto Network dealership sales.
- Prepared auto loan paperwork and retail installment contracts.
- Coordinated lender submissions and credit applications with partner banks.
Co-Owner & Operator
Camelot Farm
- Led strategic planning, budgeting, and operations to support business growth initiatives.
Education
High School Diploma -
Johnsonburg Area High School
Skills
- Product Portfolio Management
- Product Lifecycle Management
- Commercialization
- Market Analysis
- Pricing Strategy
- Revenue Growth
- Customer Insights
- Cross-Functional Leadership
- Business Development
- Forecasting & Analytics
PRODUCT PORTFOLIO EXPERIENCE
Vehicle Brands: GM, Ford, Toyota, Honda, Hyundai. Finance Products: GAP, Extended Service Contracts, Vehicle Service Agreements, Maintenance Plans, Tire & Wheel Protection, Appearance Protection, OEM and Aftermarket Warranty Programs.
Timeline
Regional Manager
Solidifi
08.2026 - Current
Guest Experience Coordinator & Media Fleet Manager
Airstream
01.2026 - 07.2026
Sales, Marketing & Business Development Manager
The Winery at Versailles
01.2011 - 01.2025
Assistant Service Director / Service Manager
Wetzel Auto Group
Automotive Sales Manager
Dave Knapp Ford
Finance Manager / New Car Sales Manager
Joe Johnson Chevrolet
Finance Manager / Service Advisor / Warranty Administrator
Voss Auto Network
Co-Owner & Operator
Camelot Farm
High School Diploma -
Johnsonburg Area High School