Lisa Joaquim
Bentonville,AR
Summary
Dynamic National Account Manager with a proven track record at Walmart, driving significant growth through strategic category management and supplier relationships. Expert in eCommerce, achieving a 300% increase in ship-to-home orders. Adept at negotiation and project management, consistently delivering top-line revenue and enhancing market presence.
Overview
20
20
years of professional experience
1
1
Certification
Work History
National Account Manager
Barcel USA
Bentonville, AR
11.2024 - Current
- Achieved top-line sales revenue and profitability targets for Walmart.
- Developed comprehensive business plans for sales, inventory forecasts, marketing, and product launches.
- Analyzed weekly POS data, market trends, and shopper metrics to inform strategy.
- Cultivated strong customer relationships and enhanced business connectivity.
- Identified growth opportunities through negotiation of mod placements and store counts.
- Executed annual business plans for assigned accounts to drive performance.
- Led e-commerce initiatives, creating a channel diversity strategy to expand categories.
- Top Performer Award for Q1 in May 2025.
National Account Manager
Pacific
Bentonville, AR
05.2023 - 11.2024
- Drove sales planning and development to expand existing categories and establish new channels.
- Cultivated strong relationships with suppliers and key clients to drive business growth.
- Executed annual business plans across assigned accounts, ensuring target achievement.
- Developed e-commerce growth strategies, resulting in a 300% increase in ship-to-home orders.
- Re-engaged lapsed accounts, generating new opportunities and clearing stale inventory.
- Identified and resolved complex issues impacting sales performance proactively.
- Increased sales through effective cross-selling to enhance market share and store presence.
- Served as companywide SME for e-commerce best practices, facilitating knowledge sharing.
Ecommerce Account Manager
Vendo
Bentonville, AR
07.2022 - 05.2023
- Managed accounts for 10 high-growth CPG brands in Walmart and Sam's.
- Oversaw eCommerce portfolio exceeding $100M across multiple categories.
- Achieved consistent growth of 40-70% across all managed businesses.
- Executed comprehensive promotional plans and strategic initiatives with suppliers.
- Collaborated with internal teams and brands to refine business strategies.
- Provided feedback and insights to enhance brokerage business operations.
- Engaged with customers to ensure the timely execution of the category assortment plan.
- Developed both short- and long-term strategic plans with channel optimization.
Merchant & Senior Planner
Walmart
Bentonville, AR
09.2019 - 07.2022
- Managed sales and profitability for $1B category, driving significant growth in mass market share from eight percent to forty percent.
- Set OTB forecasts and financial goals for sales, profit, and inventory management.
- Analyzed business trends and presented results to leadership and stakeholders for informed decision-making.
- Developed seasonal assortment, category strategy, and three-year roadmap to align with market demands.
- Evaluated market trends to enhance product assortment and uncover new business opportunities.
- Communicated directly with vendors for negotiations on pricing, special buys, and PO execution.
- Oversaw product lifecycle management, maintaining optimal inventory levels, reorders, and markdown strategies.
- Collaborated with marketing to craft promotional strategies that boosted sell-through across 4,000 stores.
Purchasing Manager – Ecommerce
Canyon
Carlsbad, CA
05.2018 - 09.2019
- Coordinated logistics communication for international shipments, enhancing operational efficiency.
- Developed supply chain solutions during high-demand periods to optimize workflows.
- Analyzed inventory management, focusing on costs, turns, profit margins, and timing.
- Collaborated cross-functionally on demand planning and quality assurance in production.
- Influenced efficient collaboration practices with 3PL coordinator to streamline operations.
- Executed accessory assortment planning and maintained effective vendor communications.
- Communicated category initiatives and objectives to vendors and operations teams.
- Contributed to private brand development for helmets and apparel products.
Senior Analyst & Buyer - Ecommerce
Jenson USA
Riverside, CA
07.2017 - 05.2018
- Managed category and purchase order operations for alarge sporting goods accessories business.
- Created private brands for accessories in collaboration with overseas manufacturers.
- Negotiated inline, closeout, and off-price purchases to maximize profitability.
- Cultivated strong relationships with existing suppliers while exploring new opportunities.
- Attended trade shows and events to enhance product assortment and vendor connections.
Project Manager HQ/ Store Owner - Branded Store
Trek Bicycle
Madison, WI
08.2005 - 12.2013
- Led cross-functional team of over 25 employees to achieve strategic objectives.
- Collaborated with retail team on corporate initiatives to drive growth.
- Opened flagship locations while supporting business owners with operational needs.
- Managed new store operations including hiring, training, and sales planning.
- Negotiated real estate agreements and developed comprehensive business plans.
- Conducted financial planning and contract creation to ensure profitability.
- Attended trade shows and events to enhance product assortment and visibility.
- Transitioned to Trek Bicycle Shop Owner in 2008, overseeing all aspects of operations.
Education
Master of Science (M.S.) - Project Management & Supply Chain Operations
Southern New Hampshire University
Manchester, NH12-2025
Master of Business Administration (M.B.A.) - Finance & International Business
Northeastern University
Boston, MA05.2018
Bachelor of Science (B.S.) - Business Administration, Marketing
Carroll University
Waukesha, WI05.2005
Skills
- Category Management
- Buying
- Planning
- Forecasting
- Product Management
- Supply Chain Management
- Contracts & Negotiations
- New Business Development
- Supplier Relationships
- Assortment Planning
- Project Management
- Line Review Planning
- Ecommerce
- Copywriting
Awards
- 40 Under 40 Fairfield County
- 5 Time Winner of Best of Gold Coast
- 5 Time Winner Best of Fairfield County
- Top 100 Bicycle Retailer
- Trek Bicycle Advocacy Award
Office Skills
- MS Office Suite – Outlook, Excel, Word, PowerPoint, Power BI
- Tableau, Adobe Analytics, Looker, ThoughtSpot
- NPD, Nielsen IQ/IRi, Circana
- Item360/Supplier One
- DSS/Luminate/Scintilla
- Walmart Connect
- NOVA
- Most Retail Link apps
- Seller Center
- Supplier Center
- Pac Vue
- Helium 10
- Blue Yonder, Madrid
- HTML
Licenses Classes Certifications
- Walmart Connect Certificate
- Luminate/Scintilla Certificate
- Google Digital Marketing & E-commerce Professional Certificate
- Product Management Certification - SNHU
- Project Management Certification – Outdoor PM
- Black Belt Six Sigma Certification - SNHU
- Lean Six Sigma Green Belt Certification - Jenson
Accomplishments
- 40 Under 40 Fairfield County
- 5 Time Winner of Best of Gold Coast
- 5 Time Winner Best of Fairfield County
- Top 100 Bicycle Retailer
- Trek Bicycle Advocacy Award
Affiliations
- Skiing, Biking, Backpacking, Milnery
Certification
- Black Belt Six Sigma
- Walmart Connect Certification
- Scintilla Charter Certification
References
References available upon request.
Timeline
National Account Manager
Barcel USA
11.2024 - Current
National Account Manager
Pacific
05.2023 - 11.2024
Ecommerce Account Manager
Vendo
07.2022 - 05.2023
Merchant & Senior Planner
Walmart
09.2019 - 07.2022
Purchasing Manager – Ecommerce
Canyon
05.2018 - 09.2019
Senior Analyst & Buyer - Ecommerce
Jenson USA
07.2017 - 05.2018
Project Manager HQ/ Store Owner - Branded Store
Trek Bicycle
08.2005 - 12.2013
Master of Science (M.S.) - Project Management & Supply Chain Operations
Southern New Hampshire University
Master of Business Administration (M.B.A.) - Finance & International Business
Northeastern University
Bachelor of Science (B.S.) - Business Administration, Marketing
Carroll University
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