Lisa Keller
Saint Augustine,FL
Summary
Creative Business Owner with exceptional background spent in the Fashion industry. Proven leader with engaging demeanor and success working in most demanding environments. Talented in training and mentoring successful teams.
Overview
22
22
years of professional experience
Work History
Online Boutique Owner
Self - Fleurdelisboutiqueflorida.com
04.2023 - Current
- Created brand and concept for online Women's Clothing Boutique.
- Collaborated with web design team on creation and design of store website.
- Regularly attend Markets to source inventory for tore.
- Consult with customers to assess needs and propose optimal solutions.
- Pack and ship orders directly to customers.
- Create and plan all social media content for multiple platforms.
- Plan, and attend pop up events for store.
Micro-Influencer
LTK
01.2020 - 05.2023
- Maintained social media accounts by keeping content engaging, fresh, educational and entertaining.
- Posted testimonials, promotional content and consumer experiences to social media platforms to garner comments and likes.
- Built relationships with other brand ambassadors and influencers to assist in social media strategy.
- Produced relevant product content to reach target customers.
Sales Associate
Jolie By The Sea Boutique
01.2022 - 05.2023
- Created and planned daily social media content for the store.
- Attended Markets and assisted with buying store merchandise.
- Assisted in the management of all store inventory.
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Provided personal styling for customers based on their needs.
- Prepared merchandise for sales floor by pricing and tagging.
Independent Sales Representative
Stella & Dot Family Of Brands
01.2017 - 01.2022
- Increased brand awareness through event marketing, pop up shops, sales, and social media.
- Engaged, educated, and befriended customers to deliver amazing shopping experience.
- Mentored team of 20 fellow Independent Representatives and assisted them in launching and successfully running their Independent businesses.
- Communicated product information with confidence and educated consumers about company.
- Attended sales conferences to collaborate with other Brand Ambassadors, and learn new strategies from leadership to increase personal sales.
Personal Trainer
The Atlantic Club
04.2005 - 12.2007
- Trained clients during strength training, cardio vascular exercise, and stretching.
- Demonstrated proper technique for exercises to avoid injuries.
- Motivated clients to stay on track with fitness goals with positive and friendly approach.
- Assisted clients with personal fitness goals through realistic objectives.
Merchandiser
Kenneth Cole
02.2004 - 07.2005
- Acted as liaison between Women's apparel design and sales teams to develop on-trend clothing that retail buyers were excited to share with their customers.
- Worked closely with manufacturing team in Hong Kong on selecting fabrication for products based on budget, and execution of each design.
- Followed fashion trends and tracked what competitors were offering to keep design team up to date with current markets.
- Organized and presented sample pieces for showroom display.
Account Coordinator
David Yurman
06.2001 - 02.2004
- Coordinated sale and delivery of luxury jewelry to fine jewelry retail stores.
- Updated internal database with account information to maintain concise, clear records of sales orders.
- Collaborated with internal teams through production and delivery process.
- Escalated issues to appropriate channels as necessary
- Provided product/services information to direct customers and resolved any emerging problems.
Education
B.S. - Advertising & Marketing Communications
Fashion Institute of Technology
New York, NY2000
A.A.S - Fashion Buying & Merchandising
Genesee Community College
Batavia, NY1998
Skills
- Streaming Media
- Delivery Schedules
- Adaptable and Flexible
- Develop Business Structures
Timeline
Online Boutique Owner
Self - Fleurdelisboutiqueflorida.com
04.2023 - Current
Sales Associate
Jolie By The Sea Boutique
01.2022 - 05.2023
Micro-Influencer
LTK
01.2020 - 05.2023
Independent Sales Representative
Stella & Dot Family Of Brands
01.2017 - 01.2022
Personal Trainer
The Atlantic Club
04.2005 - 12.2007
Merchandiser
Kenneth Cole
02.2004 - 07.2005
Account Coordinator
David Yurman
06.2001 - 02.2004
B.S. - Advertising & Marketing Communications
Fashion Institute of Technology
A.A.S - Fashion Buying & Merchandising
Genesee Community College
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