Summary
Overview
Work History
Education
Skills
Certifications And Technical Skills
Core Qualifications And Skills
Timeline
Generic

Lisa Kenney

Fenton,MI

Summary

Results-driven Marketing Director with extensive experience in digital marketing, brand strategy, and data-driven advertising. Skilled at developing and executing high-impact marketing campaigns that drive brand awareness, customer engagement, and revenue growth. Demonstrated expertise in leveraging analytics to optimize digital performance and enhance business development. Proven leadership abilities with a successful track record of building and managing cross-functional teams, fostering strategic partnerships, and driving innovative marketing initiatives.

Overview

14
14
years of professional experience

Work History

Global Marketing Manager, Digital Marketing & Analytics

Stellantis
07.2017 - Current
  • Provide stakeholders with comprehensive reporting and KPIs for 2,700 dealerships and over 80 marketing providers
  • Develop and manage digital marketing and analytics strategies, ensuring alignment with business objectives
  • Collaborate with cross-functional teams to optimize digital marketing efforts, enhancing dealership performance and client engagement
  • Coordinated regional marketing teams to ensure consistency in messaging while addressing local nuances effectively.
  • Streamlined internal communication processes between departments to facilitate efficient implementation of global marketing initiatives.
  • Managed vendor relationships for outsourced creative work or specialized services while maintaining budgetary control.
  • Optimized marketing budgets by analyzing performance metrics and reallocating resources accordingly.
  • Presented results and insights from marketing efforts to executive leadership for informed decision-making on future business initiatives.

Digital Performance Manager

FordDirect
01.2015 - 07.2017
  • Act as the single point of contact for all digital marketing needs within the Washington D.C
  • Region
  • Manage digital marketing strategies to optimize performance and maximize ROI for clients
  • Analyze digital performance data to drive client success and improve marketing efficiencies

Automotive Account Executive & Digital Sales Executive

The Detroit News/Cars.com
01.2013 - 01.2015
  • Executed strategies to gain and retain digital market share within the automotive industry
  • Leveraged digital product portfolios (Michigan.com, G/O Digital, Cars.com, Detroit News, and Free Press) to deliver tailored solutions
  • Designed and executed multimedia marketing campaigns while maintaining strong business relationships with dealerships
  • Identified and solicited new business with auto dealerships to build and maintain full pipeline of sales prospects.

Director of Business Development Center/Sales Director

Patsy Lou Williamson, Lasco Ford, Suski
01.2012 - 01.2013
  • Developed and implemented systems for generating sales leads and client retention
  • Managed e-commerce and online marketing strategies to enhance customer engagement
  • Trained employees on CRM integration, including FMC Dealer accounts portal and GM GlobalConnect portal

AdWords Account Director (Online Strategist Expert)

Google
01.2011 - 01.2012
  • Managed over 800 Google AdWords accounts, improving SEO and lead generation
  • Trained businesses on conversion tracking, Google Places, mobile campaigns, and Google Analytics
  • Designed and optimized online marketing campaigns to increase ROI for clients, focusing on B2B sales
  • Established trusted relationships with key stakeholders by providing consistent communication and exceptional service throughout the account lifecycle.
  • Delivered measurable success by consistently meeting or exceeding client expectations, solidifying reputation as a reliable account partner.

Education

Bachelor of Business - Business Organization, Marketing And Advertising, Public Relations, Journalism/Mass Media

University of Michigan
Ann Arbor, MI
01.2011

Skills

  • Effective Online Marketing Strategies
  • Performance Metrics Evaluation
  • Data-Driven Campaign Enhancement
  • Online sales marketing strategies
  • Google Ads, Analytics
  • Conversion optimization
  • Communication skills
  • Effective Team Management
  • Client Engagement Expertise
  • Marketing analytics
  • Media planning

Certifications And Technical Skills

  • Google Ads & Analytics Certified
  • Proficient in Microsoft Office Suite, Tableau, and CRM Software
  • Digital Marketing & SEO Strategy
  • Data Analysis & KPI Reporting

Core Qualifications And Skills


  • Expertise in digital marketing strategies, performance analytics, and campaign optimization.
  • Advanced knowledge of Google Ads, Google Analytics, SEO, and conversion optimization.
  • Excellent communication, leadership, and partner relationships

Timeline

Global Marketing Manager, Digital Marketing & Analytics

Stellantis
07.2017 - Current

Digital Performance Manager

FordDirect
01.2015 - 07.2017

Automotive Account Executive & Digital Sales Executive

The Detroit News/Cars.com
01.2013 - 01.2015

Director of Business Development Center/Sales Director

Patsy Lou Williamson, Lasco Ford, Suski
01.2012 - 01.2013

AdWords Account Director (Online Strategist Expert)

Google
01.2011 - 01.2012

Bachelor of Business - Business Organization, Marketing And Advertising, Public Relations, Journalism/Mass Media

University of Michigan

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