Lisa Kirchhoff
Courtland,CA
Summary
Design-trained and solution-driven professional with a proven track record of building connections within the beverage industry through strategic sales and marketing initiatives. Committed to leveraging creativity and analytical skills to deliver impactful results in dynamic environments.
Overview
14
14
years of professional experience
Work History
Inside Sales | Customer Service | Account Manager
SAXCO INTERNATIONAL
Fairfield, CA
02.2021 - Current
- Align sales strategy with marketing initiatives to support customer acquisition and revenue growth.
- Leverage CRM data and customer insights to identify targeted campaign opportunities.
- Support trade show execution, brand representation, and lead capture strategy.
- Develop client-facing presentations and product messaging to strengthen brand positioning.
- Collaborate cross-functionally to improve communication between sales and marketing efforts.
- Managed client accounts, ensuring timely resolution of inquiries and issues.
- Coordinated communication between cross-functional teams to streamline service delivery processes.
Customer Engagement & Brand Development
KIRCHHOFF FAMILY WINES
Clarksburg, CA
01.2016 - 01.2025
- Collaborated on Brand Design; logo, packaging, merchandise, tasting room concept, and event experience.
- Designed social media content and promotional materials to drive DTC sales.
- Managed marketing calendar and seasonal campaign execution.
- Coordinated branded wine events to increase customer acquisition and retention.
- Developed strategic partnerships: Visit Sacramento and Enjoy Clarksburg to expand regional brand reach.
- Used critical thinking to break down problems, evaluate solutions, and make decisions.
Operations Manager and Sales Designer
MITCHELL GOLD + BOB WILLIAMS
Santa Ana, CA
01.2014 - 01.2016
- Executed visual merchandising and showroom design to reinforce brand identity.
- Designed client-facing layouts and sales presentations.
- Strengthened CRM follow-up strategy and exceeded sales targets for nine consecutive months.
- Monitored and replenished display inventory and restructured according to available stock.
- Boosted sales by designing customized solutions tailored to client needs and preferences.
Marketing Intern
Avenue K Marketing
Los Angeles, CA
01.2012 - 01.2012
- Supported company branding initiatives including stationery, business cards, and label design.
- Conducted client research and competitive analysis.
- Created conceptual photo mockups and presentation deck layouts.
Education
Delta Leadership Program -
California Delta Protection Commission
05-2026
Bachelor of Arts - Design
California State University of Long Beach
05.2012
Skills
- Excel Word Outlook Teams PowerPoint
- CRM Systems Microsoft Dynamics AX
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Digital Content Creation
- Email & Social Media Marketing
Timeline
Inside Sales | Customer Service | Account Manager
SAXCO INTERNATIONAL
02.2021 - Current
Customer Engagement & Brand Development
KIRCHHOFF FAMILY WINES
01.2016 - 01.2025
Operations Manager and Sales Designer
MITCHELL GOLD + BOB WILLIAMS
01.2014 - 01.2016
Marketing Intern
Avenue K Marketing
01.2012 - 01.2012
Delta Leadership Program -
California Delta Protection Commission
Bachelor of Arts - Design
California State University of Long Beach