Hi, I’m
Lisa Knesal
Spanaway,WA
Summary
Creative Visual Merchandiser with expertise in overstock management and retail sales campaigns. Contributes unwavering work ethic and commitment to quality. Known for customer-focused initiatives and knowledgeable about modern merchandising. Meticulous merchandising professional adept in merchandising plan development and seasonal promotions illustrated over 4 years in Visual Merchandiser roles. Creative and hardworking with demonstrated success in driving sales through artistic visual displays. Strong passion for utilizing consumer behavior expertise and knowledge of color theory to create captivating visual displays.
Overview
15
years of professional experience
Work History
McMahon Law Group, PLLC
Paralegal
2019.07 - Current (5 years & 2 months)
Job overview
- Reduced attorney workload by drafting routine legal documents such as pleadings, motions, and affidavits.
- Managed scheduling of court calendars and deadlines to maintain smooth flow of firm operations.
- Enhanced case efficiency by organizing and maintaining legal documents, files, and correspondence.
- Assisted counsel in preparing answers, providing documentation, and information for discovery request.
- Edited and proofread legal documents to verify accuracy.
- Liaised with other paralegals and legal staff to complete common tasks on schedule.
- Contributed to firm-client relationship building through professional interactions with clients during meetings or phone calls, conveying empathy while maintaining confidentiality.
- Communicated with clients, opposing counsel and court personnel to keep all parties informed on case updates.
- Maintained and updated organized client contact information to keep in touch with clients and provide updates on cases.
- Prepared legal briefs, motions, and pleadings.
- Helped attorneys prepare for trial by organizing exhibits and calling on witnesses to testify at hearings.
- Streamlined communication between clients and legal staff by managing client inquiries promptly and professionally.
- Ensured compliance with court rules and procedures by accurately preparing and submitting legal filings within established timeframes.
- Facilitated timely and accurate billing by recording billable hours, expenses, and other relevant information in the firm''s billing system.
- Assisted in preparation of settlement proposals and agreements to help attorneys negotiate settlement in best interest of client.
- Conferred with clients and other involved parties to gather and track case information.
- Conducted detailed client intakes and entered information into company database.
Gilded Fig Designs
Designer/Owner- Interior/Landscape/Floral
2016.05 - Current (8 years & 4 months)
Job overview
- Managed multiple design projects simultaneously, ensuring timely delivery within budget constraints.
- Presented creative solutions to client challenges, resulting in high levels of client satisfaction and repeat business opportunities.
- Produced high-quality mockups for client approval during the iterative design process, saving time on revisions later down the line.
- Applied skill in color theory and composition to bring client visions to fruition.
- Conducted user research to identify customer needs and preferences for customer-centric designs.
- Identified design requirements for each project.
- Managed day-to-day business operations.
The Garden Room, Gig Harbor
Retail Sales and Floral Merchandiser
2016.05 - 2019.07 (3 years & 2 months)
Job overview
- Collaborated with event clients to design exquisite floral arrangements for weddings, funerals, and other special occasions, resulting in satisfied clients and repeat business.
- Continuously sought out opportunities for professional development by attending industry events, workshops, or conferences to stay informed about new trends and best practices in floral merchandising.
- Maintained accurate records of all transactions, inventory levels, and special requests to ensure seamless communication among team members.
- Implemented creative marketing strategies by showcasing popular items through social media channels resulting in increased online engagement from potential customers.
- Boosted store sales by creating visually appealing and eye-catching floral displays that attracted customers'' attention.
- Designed custom floral designs for walk-in customers that exceeded expectations while working within specified budgets.
- Assisted customers in locating desired items or suggesting suitable alternatives when necessary, contributing to an elevated shopping experience.
- Trained new team members in merchandising best practices, ensuring a cohesive approach across the store.
- Boosted sales by implementing effective merchandising strategies and visually appealing displays.
- Established strong vendor relationships to maintain and support business.
- Maximized floor space utilization by rearranging fixtures according to changing business needs and customer traffic patterns.
- Contributed to a safe and welcoming shopping environment by adhering to store policies, addressing potential hazards, and maintaining clean, orderly merchandise displays.
- Collaborated with store managers to devise store layouts and establish aesthetic appeal.
- Collaborated with store management to develop promotional plans and execute timely merchandise resets.
- Established positive rapport with customers, fostering loyalty and repeat business through attentive service and knowledgeable product recommendations.
- Increased brand visibility by designing eye-catching window displays that highlighted new products and seasonal trends.
- Created visual displays to highlight new and featured products.
- Promoted seasonal products and trends to move stock and prepare for incoming inventory.
- Utilized paper, fabric and props to create displays.
- Used props and lighting to enhance appearance and visibility of displays.
- Scheduled regular maintenance and repair of displays for longevity.
- Proposed new ideas and concepts to enhance merchandise displays.
- Created interior displays to promote products in alignment with corporate sales objectives.
Zenith Holland Gardens
Retail Sales and Development
2015.08 - 2016.06 (10 months)
Job overview
- Collaborate with the owner on ideas to progress the retail side of the business
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Maintained clean sales floor and straightened and faced merchandise.
- Maintained a clean and organized store environment, enhancing the overall shopping experience for customers.
- Managed cash register after end of shift to balance and record accurate transactions.
- Assisted in managing inventory levels, accurately processing shipments, and restocking merchandise as needed.
- Responsibilities: Develop a retail space for a wholesaler looking to transition to a retail space
- Head of marketing as well as social media coordinator
- Create custom planters and created custom landscape design specific to client’s needs
- Held classes for floral design and wreath making classes.
- Trained and supervised new employees to use selling strategies and apply best practices.
- Increased sales revenue through effective product recommendations tailored to individual customers.
- Consistently met personal sales goals through proactive engagement with customers and upselling techniques when appropriate.
- Engaged in friendly conversation with customer to better uncover individual needs.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
- Built customer loyalty and retention by delivering excellent shopping experiences.
CCR CARS
Service Advisor/Manager/Co-Owner
2009.03 - 2015.06 (6 years & 3 months)
Job overview
- Developed estimates by costing materials, supplies, and labor.
- Handled customer issues with confidence, using complex problem solving to provide effective resolution.
- Educated customers on proper vehicle maintenance, fostering long-term relationships built on trust and loyalty.
- Maintained high customer satisfaction standards to meet or exceed targets.
- Managed multiple priorities simultaneously while maintaining strong attention to detail in a fast-paced environment.
- Followed up with customers to offer additional support and check resolution satisfaction.
- Increased repeat business, establishing rapport and trust with customers through attentive listening and clear communication.
- Suggested additional services to customers in order to meet upsell goals.
- Documented problems and corrective actions to maintain records.
- Provided exceptional customer service, resolving complaints diplomatically and efficiently.
Education
California Baptist University , Riverside, California
Some College (No Degree)
Skills
- Communication
- Leadership
- Creativity
- Active Listening
- Problem-solving
- Visual Merchandising
- Window displays
- Visual storytelling
- Customer experience
- Seasonal displays
- Cross-merchandising
- Space Planning
- Guest Engagement
- Window Design
- Merchandising plan creation
- Team Collaboration
- New Display Creation
- Idea Brainstorming
- Originality and Creativity
- Interior and Window Display Maintenance
- Festive Lighting Design
- Seasonal Décor
Leadership Experience
I am very creative and enjoy using my skills to assist clients in creating a theme to personalize their homes. I have successfully led teams and excel in sales. I move up the ladder very quickly. I am a quick study and I enjoy working. I have spent much of my working life in a management position of some kind. I lead by example and strive to always go above and beyond to ensure customers have a positive and memorable experience.
References
- Danielle Waymire, 636.734.2980
- Anita Hamasaki, 253.906.4004
- Jacqueline McMahon, 360.970.7776
Timeline
Paralegal
McMahon Law Group, PLLC
2019.07 - Current (5 years & 2 months)
Designer/Owner- Interior/Landscape/Floral
Gilded Fig Designs
2016.05 - Current (8 years & 4 months)
Retail Sales and Floral Merchandiser
The Garden Room, Gig Harbor
2016.05 - 2019.07 (3 years & 2 months)
Retail Sales and Development
Zenith Holland Gardens
2015.08 - 2016.06 (10 months)
Service Advisor/Manager/Co-Owner
CCR CARS
2009.03 - 2015.06 (6 years & 3 months)
California Baptist University
Some College (No Degree)
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