Lisa LaFountain
Plattsburgh
Summary
Strategic marketing and communications professional with expertise in product marketing, customer experience management, and brand strategy across healthcare, financial services, and nonprofit sectors. Proven success in leading cross‑functional teams, optimizing processes, and delivering compliant, customer‑focused campaigns. Skilled at balancing high‑level strategy with hands‑on execution, building strong stakeholder relationships, and driving measurable impact in complex, regulated industries.
Overview
14
14
years of professional experience
Work History
Professional, Marketing and Communications
MVP Health Care
03.2023 - Current
- Lead process improvement initiatives within the B2B marketing function, streamlining workflows and enhancing efficiency across campaigns and communications.
- Manage the customer experience (CX) for commercial members and employer groups, and brokers, ensuring clear, consistent, and value‑driven messaging across touchpoints.
- Collaborate with multiple lines of business, applying a thorough understanding of program nuances and regulatory requirements to deliver compliant, effective communications.
- Work closely with stakeholders to plan, execute, and manage integrated B2B marketing campaigns that align with business goals and improve engagement.
- Directed B2B email campaigns from concept through execution, driving retention and strengthening relationships with employer clients and brokers.
- Oversee annual regulatory mailings, ensuring compliance with industry standards and regulatory requirements while maintaining clarity and professionalism in communications.
- Partnered with executive leadership in the MVP University mentorship program, gaining new insights on strategy, leadership development, and intentional growth.
- Collaborate with the creative team, using Photoshop and design tools to assist in the development of marketing collateral, digital assets, and branded materials.
- Balance strategic and tactical responsibilities, bridging high‑level communications planning with hands‑on creative execution.
- Work within the marketing team to develop and uphold MVP’s brand and communication standards, ensuring consistency and professionalism across all B2B campaigns and member communications.
Director of Marketing and Communications
Behavioral Health Services North
03.2021 - Current
- Directed multi‑channel marketing strategy to strengthen program outreach and elevate brand visibility across public sector audiences.
- Managed customer experience (CX) initiatives, ensuring clear, accessible communications for diverse stakeholders including clients, partners, and community members.
- Led campaign development and execution, from conceptual planning through implementation, aligning with organizational goals and compliance standards.
- Built and strengthened strategic relationships with vendors, agencies, and community partners to expand reach and impact.
- Oversaw digital and social media campaigns, analyzing performance data to refine strategy and improve engagement.
- Collaborated with HR and leadership to develop recruiting strategies, leveraging marketing channels to attract talent and strengthen workforce pipelines.
- Streamlined processes and workflows, improving efficiency across marketing operations and campaign delivery.
- Mentored staff on best practices in communications, fostering a collaborative team environment focused on results.
- Spearheaded crisis communication planning, enhancing organizational response strategies during critical situations.
- Evaluated campaign performance metrics, refining approaches to optimize engagement and reach objectives.
Marketing Specialist
Dannemora Federal Credit Union
09.2013 - 03.2021
- Managed full‑cycle marketing and advertising strategies, balancing budget planning, resource allocation, and campaign execution.
- Guided executive leadership during strategic planning, aligning marketing initiatives with profitability, member growth, and communications goals.
- Oversaw brand management, ensuring adherence to guidelines across all branch locations and staff communications.
- Directed website redesigns and digital transformation projects, improving usability and member experience.
- Implemented member‑focused CX initiatives, including surveys, sponsorships, and educational programs to strengthen community trust.
- Led email marketing campaigns to communicate critical notices and drive product adoption.
- Collaborated with vendors, SMEs, and technical staff to deliver compliant, on‑time proposals and marketing collateral.
- Planned and executed community events, reinforcing brand presence and member engagement.
Director of Fundraising and Membership
Champlain Valley Transportation Museum
08.2011 - 09.2013
- Developed and executed fundraising strategies, securing sponsorships and planning large‑scale events to support organizational growth.
- Oversaw public relations efforts, including press releases, media interviews, and community outreach.
- Designed and managed marketing collateral (website, brochures, posters) to strengthen brand identity and attract new members.
- Collaborated with the Board of Directors, providing weekly updates and strategic recommendations.
- Enhanced customer and member experience through improved communications, database management, and targeted outreach campaigns.
- Led strategic initiatives to enhance visitor engagement and educational programming at museum.
Education
Bachelor of Science - Marketing
SUNY College At Plattsburgh
Plattsburgh, NY05.2011
Bachelor of Science - Business Administration
SUNY College at Plattsburgh
Plattsburgh, NY05.2011
Skills
- B2B & Public Sector Marketing Strategy
- Customer Experience (CX) Management
- Stakeholder & Executive Collaboration
- Process Improvement & Workflow Optimization
- Regulatory & Compliance Communications
- Digital & Social Media Campaigns
- Brand Development & Governance
- Strategic Planning & Project Management
- Creative Collateral Development (Adobe Creative Suite, Canva, Photoshop)
- Data Analytics & Performance Reporting
Other Information
- Member of the Plattsburgh Rotary Club, currently serving on the Board of Directors
- Committee member of the Good Scout Award Dinner for the Adirondack District of the Boy Scouts of America
Timeline
Professional, Marketing and Communications
MVP Health Care
03.2023 - Current
Director of Marketing and Communications
Behavioral Health Services North
03.2021 - Current
Marketing Specialist
Dannemora Federal Credit Union
09.2013 - 03.2021
Director of Fundraising and Membership
Champlain Valley Transportation Museum
08.2011 - 09.2013
Bachelor of Science - Business Administration
SUNY College at Plattsburgh
Bachelor of Science - Marketing
SUNY College At Plattsburgh