Lisa Lanzilotti

• Develop and execute comprehensive strategic marketing campaigns optimizing digital tactics to meet goals
• Responsible for yearly agency budget
• Manage the North American social media channels including content creation
• Create outbound email campaigns to support NAM programs
• Collaborate with the central marketing team to ensure NAM initiatives are aligned with global goals
• Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
• Maximized performance by monitoring daily activities and mentoring team members.

• Managed a marketing team
• Created and executed integrated marketing campaigns targeted to the pharmaceutical industry including go-to-market strategy for service and product offerings
• Crafted messaging for a variety of unique personas
• Led brand development and refresh projects reinforcing brands across all channels
• Collaborated with key opinion leaders, sales team, distributors and internal teams to develop content and sales tools
• Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
• Increased brand awareness by developing and implementing strategic marketing campaigns.

• Developed and executed integrated campaigns for the Independent Cart Technology product line including go-to-market strategy, content creation, case story development, digital assets and tradeshow strategy which resulted in 30% growth in sales leads
• Collaborated with global commercial marketing and global sales teams to create country specific campaigns
• Led project to transition all marketing assets to align with Rockwell Automation's brand standards
• Managed a $1.4 million budget

• Increased product awareness by developing and implementing strategic marketing campaigns.
• Conducted market research to identify customer needs, preferences, and trends for effective product positioning.
• Collaborated with cross-functional teams to ensure clear communication of product features and benefits.
• Launched new products successfully by coordinating with sales, engineering, and design teams for seamless execution.

Managed all marketing programs including lead generation, press activities, creation of sales literature and trade show logistics