Lisa Leikam
Salt Lake City,UT
Summary
Dynamic National Account Manager with a proven track record at PMD Beauty, adept in leveraging business intelligence for strategic decision-making and fostering robust client relationships. Excelled in driving sales through effective marketing strategies and cross-departmental collaboration. Skilled in project management and client education, significantly enhancing customer loyalty and profitability.
Overview
7
7
years of professional experience
Work History
National Account Manager
PMD Beauty
11.2022 - Current
- Served as the primary liaison between customers and PMD Beauty, providing clear and consistent communication while developing tailored business strategies to drive sales, enhance customer loyalty, and boost profitability.
- Managed all support from in-store support, product training, and education materials.
- Conducted ongoing competitor analysis, remaining current on industry news and emerging trends to inform strategic decision making.
- Managed all U.S. retail accounts, including premium retailers like Ulta and Sephora, as well as professional accounts such as Salon Centric.
- Worked directly with all marketing, finance, and operations teams to ensure correct and effective Planning. SKU, marketing and merchandising, and promotions.
Account Executive
Epic Marketing
10.2021 - 11.2022
- Delivered engaging and polished presentations to build connections with potential customers and distinguish business from competitors.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Reported and tasked regularly on project budget, timelines, progress and technical problems.
Account Executive
Saxton Horne Communications
05.2019 - 10.2021
- Developed and initiated projects, including managing costs, schedule and performance.
- Identified plans and resources required to meet project goals and objectives by setting realistic timelines and checkpoints.
- Manages timelines and creative for a wide array of advertising channels. (OTT, Cable, Radio, Social, Traditional Print, etc.)
- Manages Website and Digital Advertising execution.
- Established client and market priorities to execute strategic course of action.
- Increased profitability and lifetime customer value by coordinating go-to-market strategy, implementation and post-sales service experience.
Business Intelligence - Program Manager
LogMeIn
01.2018 - 02.2019
- Created and implemented customer reference program.
- Managed and analyzed customer feedback data and reports.
- Implemented an industry segment program for more accurate data within marketing and sales departments.
- Completed internal and external survey research.
- Insured that projects were within the scope and goals of the department.
Education
Bachelor of Arts - Communications
Utah Valley University
Orem, UT05.2019
Skills
- Marketing Strategy Development
- Client Relationship Building
- Leveraged business intelligence training for data-driven decision-making
- Forecast and Demand Planning
- Cultivate Relationships between departments to ensure strong executition
- Product Training and Education Material Planning
- Demonstrated strong project management skills in account execution, marketing, and merchandising
Timeline
National Account Manager
PMD Beauty
11.2022 - Current
Account Executive
Epic Marketing
10.2021 - 11.2022
Account Executive
Saxton Horne Communications
05.2019 - 10.2021
Business Intelligence - Program Manager
LogMeIn
01.2018 - 02.2019
Bachelor of Arts - Communications
Utah Valley University
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