LISA LILLY

• Managed Southwest Airlines’ account, optimizing crew accommodations and travel solutions.

• Led hotel sourcing, contract negotiations, and risk assessments to maximize client savings.

• Conducted domestic and international hotel site inspections to meet client standards.

• Trained partners on proprietary tech platforms: ACES, MyCrewCare, eINVOICING, JetRFP, Insight+, Hotel Express.

• Created and maintained a strong network of contacts in the vacation rental industry, including property owners, managers, real estate agents, and strategic partners.
• Conducted market research and stayed up-to-date with industry trends to identify new opportunities for growth and revenue generation.
• Collaborated closely with marketing and sales teams to develop and implement effective marketing campaigns, and lead generation strategies.
• Managed the entire owner acquisition process, including lead generation, prospecting, and closing deals. Farm to table.
• Negotiated contracts with property owners, ensuring that they meet SkyRun standards and goals.
• Worked closely with property owners to develop and implement property management plans that meet the needs of the owners, and guests.
• Provided regular reports and updates to senior management on the status of business development and owner acquisition efforts.
• Represented the company at in person presentations, speaking at industry events, conferences, and trade shows to build relationships and promote the SkyRun brand.

• Built and maintained strong relationships with business clients.
• Provide tailored services and solutions.
• Served as the primary point of contact for escalated issues.
• Lead and managed a team of service representatives and technicians.
• Provided training, mentorship, and performance evaluations to team members.
• Fostered a collaborative and high-performance work environment.
• Oversaw the implementation and delivery of business services, ensuring compliance with company standards.
• Collaborate with other departments to ensure seamless service integration.
• Identified opportunities for upselling and cross-selling additional services to existing clients.
• Assisted in the development of marketing strategies to attract new business clients.
• Analyzed market trends and competitor offerings to refine service strategies.

• Use industry knowledge and deep strategic industry relationships to build brand awareness in the Vacation Rental industry
• Demos and Software trainings daily
• Deal amounts totaling $55,000, $350,000 in three-year ARR
• Ran the full sales cycle. Hunter, Farmer and Closer
• 80% close rate
• Exceeded a quota $150,000 by 143% in Q1 of 2021
• Define targets, establish needs of clients, make knowledgeable recommendations for building a company brand focused on helping them acquire new homeowners and retain current clients

• Responsible for the successful development and execution of a full sales cycle selling of digital marketing and website development
• 1.2 Million in website sales over 2 quarters
• Allocated resources, oversaw sales campaign and developed process for smooth transition through stages of sales
• Listened carefully to customers' needs and recommended best-in-class solutions to resolve issues.
• Executed strategies to develop business opportunities and increase client base.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.

● Solicited customers through web, telephone web, and in-person presentations, as well as attending industry events and on-site presentations

● Organized, managed and followed up on leads that ensured a high closing ratio (67%) ; Strong motivation and positive approach to researching and analyzing new business opportunities

● Developed and implemented strategic sales and marketing campaigns through all industry pertinent channels

● Significant knowledge of creating a strong digitalmarketing presence- Search Engine Optimization, Design, Pay Per Click Marketing, Social Media, and Reputation Management

● Attended and maintained all aspects of trade show marketing- including display, networking, and budgets, and presentations

● Managed all external and internal affiliate programs through all phases, including research, launch, maintenance, marketing, reporting and analysis

● Identified, evaluated, and recruited new affiliates to increase program distribution

● Negotiate and evaluate affiliate advertising agreements; maintain relationships with affiliates and partners

● Compile and submit campaign performance reports providing monthly updates to partners

● Work closely with the development team as an Agile Coach to maintain and improve the affiliate reach corporate objectives

Relationship sales heavy.

• Built a book of business from $0 to $1.6 million per year ; 80% being repeat guests using my services
• Built and established relationships with hotels, condos, and property management companies within the US and Canadian resort towns
• Arranged every detail of the ski vacation - Airfare, lodging, lift passes, ground transportation, ski rentals, car rentals, ++
• Top 5 out of 86 in overall sales for the company.
• Built and maintained client list of 1200 repeat travelers