Overview
Work History
Education
Skills
References
Interests
Websites
Timeline
LISA LILLY

LISA LILLY

Scottsdale,AZ

Overview

24
24
years of professional experience

Work History

Key Account Director

API Global Solutions
Scottsdale, AZ
10.2023 - Current


o Global leader in crew and workforce accommodations for more than 40 years, generating unmatched savings in all areas of travel.
• Manage existing client relationships with our Airline, Cruise Line and Hotel partners
• Sourcing - total responsibility for ensuring RFP results are documented in the customer destination presentation in an accurate, detail-oriented manner and the presentation meets the needs of the client, demonstrates a level of savings and meets the revenue goals of API
• Site Inspections - Conduct hotel site inspections domestically and internationally when required with customers ensuring each property meets client criteria
• Execute hotel contract negotiations on behalf of the Airline, contract renewals, and addendums. Monitor market conditions, conduct risk assessments
• Train and onboard all providers on the proprietary technology platforms: ACES, MyCrewCare, eINVOICING , JetRFP, Insight +, and Hotel Express all of which help to enhance the crew layover experience
Global leader in crew and workforce accommodations for more than 40 years, generating unmatched savings in all areas of travel. • Manage existing client relationships with our Airline, Cruise Line and Hotel partners • Sourcing - total responsibility for ensuring RFP results are documented in the customer destination presentation in an accurate, detail-oriented manner and the presentation meets the needs of the client, demonstrates a level of savings and meets the revenue goals of API • Site Inspections - Conduct hotel site inspections domestically and internationally when required with customers ensuring each property meets client criteria • Execute hotel contract negotiations on behalf of the Airline, contract renewals, and addendums. Monitor market conditions, conduct risk assessments • Train and onboard all providers on the proprietary technology platforms: ACES, MyCrewCare, eINVOICING , JetRFP, Insight +, and Hotel Express all of which help to enhance the crew layover experience
o Skills: Partner Relationship Management · Contract Negotiation · Saas as a Service (SAAS) · Key Account Relationship Building · Hospitality Management

Director of Owner Growth and Happiness

SKYRUN VACATION RENTALS ASPEN/SNOWMASS/VAIL
Aspen, CO
07.2022 - 05.2023
  • Developed and executed a comprehensive owner acquisition plan to acquire new vacation rental properties and expand the company's owner base.
  • Identified and pursued potential strategic partnerships and other growth opportunities that can drive the business forward.
  • Create and maintain a strong network of contacts in the vacation rental industry, including property owners, managers, and real estate agents, and strategic partners
  • Conducted market research and stay up-to-date with industry trends to identify new opportunities for growth and revenue generation.
  • Collaborated closely with marketing and sales teams to develop and implement effective marketing campaigns and lead generation strategies.
  • Managed the entire owner acquisition process, including lead generation, prospecting, and closing deals. Farm to table.
  • Negotiated contracts with property owners, ensuring that they meet SkyRun standards and goals.
  • Worked closely with property owners to develop and implement property management plans that meet the needs of the owners and guests.
  • Provided regular reports and updates to senior management on the status of business development and owner acquisition efforts.
  • Represented the company at industry events, conferences, and trade shows to build relationships and promote the SkyRun brand.

Senior Destination Manager

XPLORIE
Breckenridge, CO
02.2022 - 05.2023
  • Define territory plans, establish needs of clients, make knowledgeable recommendations for building a company brand focused on helping the leisure lodging industry with improved guest experiences leveraging voice technology and activity offerings
  • Leverage industry knowledge and industry relationships to build Xplorie brand awareness in the Hospitality industry
  • Deal amounts totaling $400,000- $1M+
  • Hunter, Gatherer, Nurture, Closer, Account Manager role
  • All leads generated by personal outbound reach
  • Ran the full sales cycle, outreach via phone, email, video email, social media, in market visits, relative territory events and tradeshows and client visits
  • 50%+ travel/time in markets
  • A true strategic advisor: monthly calls with clients to go over the data and pivot a campaign and offerings as needed

Senior Enterprise Account Executive

VINTORY
Aspen, CO
01.2020 - 01.2021
  • Use industry knowledge and deep strategic industry relationships to build brand awareness in the Vacation Rental industry
  • Demos and Software trainings daily
  • Deal amounts totaling $55,000, $350,000 in three-year ARR
  • Ran the full sales cycle. Hunter, Farmer and Closer
  • 80% close rate
  • Exceeded a quota $150,000 by 143% in Q1 of 2021
  • Define targets, establish needs of clients, make knowledgeable recommendations for building a company brand focused on helping them acquire new homeowners and retain current clients

Enterprise Sales Executive

BLUE TENT DIGITAL MARKETING
Aspen, CO
01.2019 - 05.2020
  • Responsible for the successful development and execution of a full sales cycle selling of digital marketing and website development
  • Exceeded quota without fail
  • 1.2 Million in website sales over 2 quarters
  • Managed strategic digital marketing and sales initiatives for high end vacation rental companies in collaboration with Web design, SEO, PPC, email, and social specialist
  • Designed and delivered educational workshops and presentations at several international conferences
  • Spearheaded multiple cross sell initiatives and fostered relationships with other industry leading companies to provide API connections and user connectivity
  • Managed and improved technical support operations with a deep understanding of API’s, direct connects, and backend site knowledge.

Senior Sales Executive

BLIZZARD INTERNET MARKETING
07.2016 - 12.2018

● Solicited customers through web, telephone web, and in-person presentations, as well as attending industry events and on-site presentations

● Organized, managed and followed up on leads that ensured a high closing ratio (67%) ; Strong motivation and positive approach to researching and analyzing new business opportunities

● Developed and implemented strategic sales and marketing campaigns through all industry pertinent channels

● Significant knowledge of creating a strong digitalmarketing presence- Search Engine Optimization, Design, Pay Per Click Marketing, Social Media, and Reputation Management

● Attended and maintained all aspects of trade show marketing- including display, networking, and budgets, and presentations

Director of Affiliate Marketing | Agile Coach

SKI.COM
Aspen, CO
07.2015 - 10.2016

● Managed all external and internal affiliate programs through all phases, including research, launch, maintenance, marketing, reporting and analysis

● Identified, evaluated, and recruited new affiliates to increase program distribution

● Negotiate and evaluate affiliate advertising agreements; maintain relationships with affiliates and partners

● Compile and submit campaign performance reports providing monthly updates to partners

● Work closely with the development team as an Agile Coach to maintain and improve the affiliate reach corporate objectives

Relationship sales heavy.

Account Executive

COMCAST BUSINESS SERVICES
12.2009 - 12.2013
  • Maintained and increased advertising sales volume in my assigned territory
  • Created and proposed advertising recommendations for prospects as well as current clients with average business service contract $50,000 3-year ARR
  • Never hit below 110% of monthly quota
  • Developed new business through cold calling, referrals, and direct sales, in person presentations, and video demos
  • Diligently established myself as the Comcast Business rep in my territory, networking groups, events, and volunteer opportunities
  • Demonstrated competency in a demanding, customer-focused business development position
  • Sales Strategist
  • Strengths in consultative needs, needs identification, formal presentations before decision makers, closing, follow-through and client advocacy

Vacation Sales Specialist, 100% Commission

SKI.COM
Aspen, CO
08.1999 - 07.2009
  • Built a book of business of f $1.6 million per year ; 80% being repeat guests using my services
  • Built and established relationships with hotels, condos, and property management companies within the US and Canadian resort towns
  • Arranged every detail of the ski vacation - Airfare, lodging, lift passes, ground transportation, ski rentals, car rentals, ++
  • Top 5 out of 86 in overall sales for the company
  • Built and maintained client list of 1200 repeat travelers

Education

Bachelor of Arts - Journalism/Mass Communication with a PR and Marketing

University of Northern Colorado

Skills

Business Development 20 years

Team Management

Sandler Sales Training Certified

Google Analytics

Contract Negotiations

Speaker/Presenter

Saas Enterprise Sales

Strategic Partnerships

B2B Sales

Self-Motivated/Goal Oriented

Well versed in Hubspot and Salesforce

Relationship based sales = sweet spot

Strategic Advisor within the industry

Travel Specialist and Advisor

References

References available upon request

Interests

Travel, Running, Pickleball, Hiking, Reading, Learning, Exploring, Family

Timeline

Key Account Director - API Global Solutions
10.2023 - Current
Director of Owner Growth and Happiness - SKYRUN VACATION RENTALS ASPEN/SNOWMASS/VAIL
07.2022 - 05.2023
Senior Destination Manager - XPLORIE
02.2022 - 05.2023
Senior Enterprise Account Executive - VINTORY
01.2020 - 01.2021
Enterprise Sales Executive - BLUE TENT DIGITAL MARKETING
01.2019 - 05.2020
Senior Sales Executive - BLIZZARD INTERNET MARKETING
07.2016 - 12.2018
Director of Affiliate Marketing | Agile Coach - SKI.COM
07.2015 - 10.2016
Account Executive - COMCAST BUSINESS SERVICES
12.2009 - 12.2013
Vacation Sales Specialist, 100% Commission - SKI.COM
08.1999 - 07.2009
University of Northern Colorado - Bachelor of Arts, Journalism/Mass Communication with a PR and Marketing
LISA LILLY